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RAGHUNATHAN A.
Contact No.: 0561528400 ~ E-Mail: [email protected]
JOB OBJECTIVESeeking senior level assignments in Sales & Marketing/ Business Development/ Service Operations with an organisation of high repute, preferably in Dubai/ UAE/ in FMCG/ Telecom/ Retail
PROFILE SUMMARY A highly accomplished professional with over 20 years of pioneering experience and year-on-year success in
achieving revenue and business growth objectives
Proven track record of developing new business and maximizing market share to achieve business targets along with Revenue optimization
Deft at identifying franchises and reliable channel partners and supporting them to work in line with the organisation’s core business plans
Strong organiser, motivator, team player and a decisive leader with successful track record in directing projects from original concept through implementation to handle diverse market dynamics
An impressive communicator with honed interpersonal, team building, negotiation, presentation & analytical skills
CORE COMPETENCIES
Business Development :-
Formulating business plan for development and growth of the organization
Steering entire business directions, ensuring profitability in line with organizational objectives
Sales:-
Exploring business potential, opportunities & clientele to secure profitable business volumes
Driving sales initiatives to achieve business goals & managing the frontline sales team & conducting competitor analysis by keeping a close view of market trends to achieve metrics
Customer Relationship Management:-
Managing customer centric operations and ensuring customer satisfaction by achieving delivery timelines and service norms
Attending to clients’ complaints, resolving them & interacting with the customers to gather their feedback regarding the product satisfaction
Channel Management:-
Identifying reliable channel partners resulting in deeper market penetration and market reach
Appointing new dealers & distributors for enhancing sales growth for market coverage
ORGANISATIONAL EXPERIENCE
Askme Bazaar – Ecommerce as Manager Sale
Sep 2013 – Present
Role:
To facilitate & manage the Seller on boarding & Order fulfilment operations of the RD of their region for all end –to-end order management by effectively meeting and communicating with backend team & coordinating with the regional logistics team.
To collate, manage and analyze the data for the smooth functioning and coordinate with the Regional Sales team managers for the feedback & sharing.
To train the entire sales team and the backend people for the RD Application.
To manage the Seller & Buyer helpline.
To appoint the RD and overall manage the assigned territory & ensure to engage the Sellers from all categories those are available, effectively meet and communicate with them so as to develop the business and do the sales. Sell the promotional Packages to them
Sell the premium sites to them
Manage the RD operations & management in his area
Check on the hiring of the SOs
Keep data for calls in local towns ready, from our database, from RD local sources
Daily DSRs of SOs and Backend Reporting and for calls and conversions
Track request for second visit and schedule the same on that date and accompany the SO in special calls.
Check on the Complete SO / Back end training.
Vodafone Cellular Ltd., Cochin as Modern Trade Manager
Apr’12 –Sep 2013
Role: Taking care of modern trade biz in Kerala
Administering activities like target planning and revenue assurance from large format
Shouldering responsibility of performing promoter deployment and their performance
Planning cross promo activities for better sales volume from large formats
Designing trade schemes for large format without effecting the General trade
Acting as an In-charge of Kerala circle for managing data sales revenue
Working along with Circle Sales Team to ensure data revenue growth
Identifying the special/seasonal occasions to capture incidence of products, suggest marketing calendar by key accounts, provide the tailor made consumer promotional programs that drive sales volume, profit and share in key accounts effectively and efficiently
Dealing with key customers for setting objectives and monthly tracking performance by key accounts, work with key customers for setting, maintaining and developing good business relations
Cooperating with channel marketing to define merchandising standard by channel of each Key Account, ensuring that Key Account customers will be cooperated with the merchandising execution of sales persons or merchandisers (by brand, channel, price and package)
Ensuring consistent adherence to sales, marketing, finance payment distribution policies and procedures in dealing with key accounts
Leading Sales Team to develop the resource plan to support key priorities and goals and lead the selling to key accounts top/middle management
Vodafone Cellular Ltd., Cochin as Area Manager – DistributionMar’08-Apr’12
Role: Successfully monitored expansion/consolidation of Channels as per Distribution Plan Carried out Channel productivity evaluation & executed consolidation/expansion plans along with Branch and
Zonal Sales Team Effectively mapped Distribution to low network usage and new town roll out Tracked results on the Channel Engagement Programme covering Distributors and Retailers Drove new Distribution Management System Implemented & monitored Field Level Engagement Programme & Distributor Appointment Process, e.g.
guidelines for Distributor identification selection and appointment Ensured proper Hand Holding process for all Distributors/Channel Managers and implemented Reporting Systems
at all distributor points
Highlights: Received the recognition of Best Prepaid ASM during second & third quarter of 2009 -2010
Selected for Circle Combat 2009-2010
Subhiksha Trading Services Ltd., Cochin as Business Analyst Jun’07-Mar’08
Role: Executed all functions from supply sourcing to front end Retail Operations Launched brands, established & managed exclusive brand stores Managed front & back end operations, training, layout & design, supply sourcing, market studies, brand
positioning /pricing Handled projections, targets & devised incentive and annual activity calendar for each retail brand/concept
Henkel India Ltd., Cochin as Key Accounts ManagerDec 97-Jun’07
Role: Successfully planned Incremental Volume and Market Share Regularly coordinated with Sales Team for Market Activation and execution of Promotional Activities Executed coordination of Key Account Management all over the State Efficiently negotiated for Trade Promotions, drove volume through low cost preparation of Discount Schemes
and Profit Management Took initiatives for Customer Relationship Management and conducted Complaints Redressal Furnished & implemented special Event Management Strategies viz. participation in Trade Fairs, Road Shows for
Product Promotion, Product Launches resulting in increased sales Identified, developed & executed coverage plan for re-distributor and man power management. Held the responsibility of territories sales growth & successfully delivered business volumes month after month Handled Distributors & Super Distributor in Calicut, Kannur &Eranakulam covering more than 7000 retail outlets Tracked sales budgets and introduced cost reduction mechanisms
Highlights: Hold the merit of being State topper in Henkel in the year 2001, 2003 & 2005 Received appreciation from Managing Director Mr.Sathish Kumar A for successful launch of Mr. White-Mid Range
Detergent in the Kerala market
Achieved Best Launch Award for FA range of cosmetics in 1999
PREVIOUS EXPERIENCEMid East (I) Ltd. as Sales Executive Jan’96-Dec’97Travel Corporation India Ltd. as Customer Care Executive Apr’92-Jan’96
TRAININGS/WORKSHOPS Underwent trainings on:
“Strategic performance for Sales Executives”, conducted by Mercury International RACE - Renewed Adaptability towards Customer Enthusiasm by Mr.Jayadev Menon in 2008 Train The Trainer in 2008
Attended Workshop on: Customer Centricity by Dr AnandKasthuri in 2008 Service Leadership by Dr AnandKasthuri in 2008
EDGE - Executive Development, Growth and Excellence in 2009
ACADEMIC DETAILSPG Diploma in Travel Tourism ManagementKerala State Tourism Development Corporation, Trivandrum in 1992Bachelor of Arts (Economics Politics History) Calicut University, Kerala, India in 1990
PERSONAL DETAILSDate of Birth : 28th May 1970Contact Address : Flat No 202/ Nasco Building
Choithram King Faizal RoadSHARJAH
Languages Known : English/Hindi/Malayalam