RAGHUNATHAN A.

Contact No.: 0561528400 ~ E-Mail: athairaghu@gmail.com

JOB OBJECTIVESeeking senior level assignments in Sales & Marketing/ Business Development/ Service Operations with an organisation of high repute, preferably in Dubai/ UAE/ in FMCG/ Telecom/ Retail

PROFILE SUMMARY A highly accomplished professional with over 20 years of pioneering experience and year-on-year success in

achieving revenue and business growth objectives

Proven track record of developing new business and maximizing market share to achieve business targets along with Revenue optimization

Deft at identifying franchises and reliable channel partners and supporting them to work in line with the organisation’s core business plans

Strong organiser, motivator, team player and a decisive leader with successful track record in directing projects from original concept through implementation to handle diverse market dynamics

An impressive communicator with honed interpersonal, team building, negotiation, presentation & analytical skills

CORE COMPETENCIES

Business Development :-

Formulating business plan for development and growth of the organization

Steering entire business directions, ensuring profitability in line with organizational objectives

Sales:-

Exploring business potential, opportunities & clientele to secure profitable business volumes

Driving sales initiatives to achieve business goals & managing the frontline sales team & conducting competitor analysis by keeping a close view of market trends to achieve metrics

Customer Relationship Management:-

Managing customer centric operations and ensuring customer satisfaction by achieving delivery timelines and service norms

Attending to clients’ complaints, resolving them & interacting with the customers to gather their feedback regarding the product satisfaction

Channel Management:-

Identifying reliable channel partners resulting in deeper market penetration and market reach

Appointing new dealers & distributors for enhancing sales growth for market coverage

ORGANISATIONAL EXPERIENCE

Askme Bazaar – Ecommerce as Manager Sale

Sep 2013 – Present

Role:

To facilitate & manage the Seller on boarding & Order fulfilment operations of the RD of their region for all end –to-end order management by effectively meeting and communicating with backend team & coordinating with the regional logistics team.

To collate, manage and analyze the data for the smooth functioning and coordinate with the Regional Sales team managers for the feedback & sharing.

To train the entire sales team and the backend people for the RD Application.

To manage the Seller & Buyer helpline.

To appoint the RD and overall manage the assigned territory & ensure to engage the Sellers from all categories those are available, effectively meet and communicate with them so as to develop the business and do the sales. Sell the promotional Packages to them

Sell the premium sites to them

Manage the RD operations & management in his area

Check on the hiring of the SOs

Keep data for calls in local towns ready, from our database, from RD local sources

Daily DSRs of SOs and Backend Reporting and for calls and conversions

Track request for second visit and schedule the same on that date and accompany the SO in special calls.

Check on the Complete SO / Back end training.

Vodafone Cellular Ltd., Cochin as Modern Trade Manager

Apr’12 –Sep 2013

Role: Taking care of modern trade biz in Kerala

Administering activities like target planning and revenue assurance from large format

Shouldering responsibility of performing promoter deployment and their performance

Planning cross promo activities for better sales volume from large formats

Designing trade schemes for large format without effecting the General trade

Acting as an In-charge of Kerala circle for managing data sales revenue

Working along with Circle Sales Team to ensure data revenue growth

Identifying the special/seasonal occasions to capture incidence of products, suggest marketing calendar by key accounts, provide the tailor made consumer promotional programs that drive sales volume, profit and share in key accounts effectively and efficiently

Dealing with key customers for setting objectives and monthly tracking performance by key accounts, work with key customers for setting, maintaining and developing good business relations

Cooperating with channel marketing to define merchandising standard by channel of each Key Account, ensuring that Key Account customers will be cooperated with the merchandising execution of sales persons or merchandisers (by brand, channel, price and package)

Ensuring consistent adherence to sales, marketing, finance payment distribution policies and procedures in dealing with key accounts

Leading Sales Team to develop the resource plan to support key priorities and goals and lead the selling to key accounts top/middle management

Vodafone Cellular Ltd., Cochin as Area Manager – DistributionMar’08-Apr’12

Role: Successfully monitored expansion/consolidation of Channels as per Distribution Plan Carried out Channel productivity evaluation & executed consolidation/expansion plans along with Branch and

Zonal Sales Team Effectively mapped Distribution to low network usage and new town roll out Tracked results on the Channel Engagement Programme covering Distributors and Retailers Drove new Distribution Management System Implemented & monitored Field Level Engagement Programme & Distributor Appointment Process, e.g.

guidelines for Distributor identification selection and appointment Ensured proper Hand Holding process for all Distributors/Channel Managers and implemented Reporting Systems

at all distributor points

Highlights: Received the recognition of Best Prepaid ASM during second & third quarter of 2009 -2010

Selected for Circle Combat 2009-2010

Subhiksha Trading Services Ltd., Cochin as Business Analyst Jun’07-Mar’08

Role: Executed all functions from supply sourcing to front end Retail Operations Launched brands, established & managed exclusive brand stores Managed front & back end operations, training, layout & design, supply sourcing, market studies, brand

positioning /pricing Handled projections, targets & devised incentive and annual activity calendar for each retail brand/concept

Henkel India Ltd., Cochin as Key Accounts ManagerDec 97-Jun’07

Role: Successfully planned Incremental Volume and Market Share Regularly coordinated with Sales Team for Market Activation and execution of Promotional Activities Executed coordination of Key Account Management all over the State Efficiently negotiated for Trade Promotions, drove volume through low cost preparation of Discount Schemes

and Profit Management Took initiatives for Customer Relationship Management and conducted Complaints Redressal Furnished & implemented special Event Management Strategies viz. participation in Trade Fairs, Road Shows for

Product Promotion, Product Launches resulting in increased sales Identified, developed & executed coverage plan for re-distributor and man power management. Held the responsibility of territories sales growth & successfully delivered business volumes month after month Handled Distributors & Super Distributor in Calicut, Kannur &Eranakulam covering more than 7000 retail outlets Tracked sales budgets and introduced cost reduction mechanisms

Highlights: Hold the merit of being State topper in Henkel in the year 2001, 2003 & 2005 Received appreciation from Managing Director Mr.Sathish Kumar A for successful launch of Mr. White-Mid Range

Detergent in the Kerala market

Achieved Best Launch Award for FA range of cosmetics in 1999

PREVIOUS EXPERIENCEMid East (I) Ltd. as Sales Executive Jan’96-Dec’97Travel Corporation India Ltd. as Customer Care Executive Apr’92-Jan’96

TRAININGS/WORKSHOPS Underwent trainings on:

“Strategic performance for Sales Executives”, conducted by Mercury International RACE - Renewed Adaptability towards Customer Enthusiasm by Mr.Jayadev Menon in 2008 Train The Trainer in 2008

Attended Workshop on: Customer Centricity by Dr AnandKasthuri in 2008 Service Leadership by Dr AnandKasthuri in 2008

EDGE - Executive Development, Growth and Excellence in 2009

ACADEMIC DETAILSPG Diploma in Travel Tourism ManagementKerala State Tourism Development Corporation, Trivandrum in 1992Bachelor of Arts (Economics Politics History) Calicut University, Kerala, India in 1990

PERSONAL DETAILSDate of Birth : 28th May 1970Contact Address : Flat No 202/ Nasco Building

Choithram King Faizal RoadSHARJAH

Languages Known : English/Hindi/Malayalam