Group NO. 9Gulzar Mor

SukamoiKumar Ujjwal

Nikunj Gagan

Customer Value

Introduction

In 1984, Sunil Mittal started assembling push-button phones in India.

Bharti Airtel Limited commonly known as Airtel, is an Indian telecommunications

Services Company headquartered at New Delhi, India.

It operates in 20 countries across South Asia, Africa and the Channel Islands Airtel

has GSM network in all countries in which it operates, providing 2G, 3G and 4G

services depending upon the country of operation.

 Airtel is the largest mobile operator in South Asia and the third largest in the world

with a 303 million subscriber base company.

Largest Private Integrated Telecom Company in India.

Largest & Fastest Growing Wireless Operator in India.

Largest Telecom Company listed on Indian Stock Exchange.

VISION AND MISSION

Core Values of Airtel

Empowering People - to do their best

Being Flexible - to adapt to the changing environment and

evolving customer needs

Making it Happen - by striving to change the status quo,

innovate and energize new ideas with a strong passion and

entrepreneurial spirit

Openness and transparency - with an innate desire to do good

Creating Positive Impact – with a desire to create a meaningful

difference in society.

SWOT AnalysisSTRENGTH:-

1. Largest Telecom Player in India.

2. Pan India Presence

3. Strong Financials

WEAKNESS:-1. Outsourcing of Core Systems2. Lack of emerging market investment

opportunity

OPPORTUNITIES:-1. Bharti Infratel – Cutting Down cost in

Rural area2. Match Box Strategy – Scale of

Penetration3. Low Broadband Penetration, Rural

Telephone.THREATS:-1. India centric – Major revenues

from India2. Intense Competition &

Shortage of Bandwidth

CHALLENGES Airtel needed to find a way to focus on developing new services that could set

it apart from the competition and strengthen its customer relationships.

Bharti Airtel’s other big challenge was the need to make the major investments

in IT infrastructure required to service its rapidly growing base of subscribers.

Getting a Disproportionate Share of New customers.

Build trust- lead simplification of tariff, customer touch points.

Build Capability to Make Scale an Advantage.

Thus, under MNP, a subscriber will have the option of retaining the same

phone number issued by the old operator even with the new operator.

Build Relevance for its products and services- Network & affordability.

RECOMMENDATION

Pricing: Depending on the market conditions/ competitors from cellular

service providers and also to suit local conditions, there should be flexible

pricing mechanism( either at central or local level.)

Improvement in technology: Airtel should immediately shift to third

generation switches by replacing its c-dot switches. This will improve the

quality of service to desired level and provide simultaneous integration with

the nationwide network. The special distribution of the transmission towers

should be increased to avoid “no signal pockets”.

Increased Focus: It should increase focus on low end customers.

CONCLUSION

IT IS THE BIGEST BRAND AND EVERY PEOPLE KNOW ABOUT

AIRTEL .

AFTER TAKING INTERVIEW OF CUSTMER THEY WERE LOOKING

VERY SATISFIED WITH THE AIRTEL SERVICE .

AIRTEL SALES ALSO GOOD AND RETAILER TOLD THAT HE

SELLS AROUND 50 SIMS IN A MONTH .

3G SERVICES ALSO GOOD IN COMPARISON TO OTHER BRANDS .

THANK YOU…!!!