Customer Retention is Possible with Live Support for Website

Whether it’s about opening a traditional retail establishment or even an online store, there are many ways to get into business. However, once you get started, high operational costs may prohibit many from getting on with their business well. But still the Internet can be used to earn a fairly respectable income. In that case, creating an e-commerce website and acquiring customers through various advertising methods is the first step towards realizing your online success. But once you have enough traffic to your website, you will learn that customer retention is more challenging than customer acquisition. Nevertheless, customer churn can be minimized by proffering effective customer support. Although it is a norm to respond to customers through email or over phone calls, e-commerce businesses can give competitors a run for their money through Live Support for Website.

Retention efforts come in many forms that usually include newsletters, social media platforms and blogging. While all these tactics help retain customers, none of them is more effective than chat support software! This web-based tool has a tracking component that enables companies to track and monitor users’ activity and behavior individually. As a browser enters the website, customer service representatives (CSRs) start collecting their activity data exclusively which allows them to get an insight into how often a potential customer visits the website, how long is each visit, what the onsite behavior is, and his last activity before exiting the website. This personalized information can make retention efforts even easier.

Live website support employs the services of a team of globally reachable operators. They work around the clock and provide multilingual support. CSRs are trained to help customers overcome their qualms about website credibility, downloading a white paper, signing up for a free trial and purchasing an item. By collecting useful customer data, chat support software operators know exactly how to engage in a meaningful discussion with the online customers while solving their problems. Caroline Daniels (lecturer at Babson College) expresses, "Customer service provides owners with the knowledge, nuances and preferences that make a customer feel he or she wants to come back”.