CUSTOMER QUESTIONNAIRE

CHERUB COLLECTION

Personal Information (Name) : _______________No. of children:- _______________Gender :- _____________________

Location :_____________

Age of child(yrs)

Nos. Your Occupation

Tick Monthly Household income

Tick

0-2 Professional < Rs. 25000Self employed Rs 25000-50000

3-5 Home maker Rs. 50000-75000Others >Rs. 75000

1. Tick the brands of kidswear that your child wears:

Benetton Kids Lilliput Catmoss Gini & Jony Mothercare Zapp

Bossini Kids Okaidi Colorplus Kids Reebok Kids Others NON BRANDED

2. On a scale of 1-5( where 5 is most favourable & most fashion forward):

3. Rank (in numerals 1-10) the criteria for purchasing apparels for your child:

Brand name PriceFabric QualityFit Durability

Brands Brand Image Fashion ForwardGiny & Jony 1------2------3------4------5 1------2------3------4------5

Benetton Kids 1------2------3------4------5 1------2------3------4------5

Catmoss 1------2------3------4------5 1------2------3------4------5

Bossini Kids 1------2------3------4------5 1------2------3------4------5

Lilliput 1------2------3------4------5 1------2------3------4------5

Okaidi 1------2------3------4------5 1------2------3------4------5

Mother Care 1------2------3------4------5 1------2------3------4------5

Colors AvailabilityStyle Size

4. What are the types of fabric that you prefer in Summer’s?

Cotton

Silk

DenimLinen

Organic cotton

5. Are you aware of new fabric Organic Cotton? (tick)Yes____ No______

6. How much expense would you like to pay for new fabric (Organic Cotton)?1- 500-700____ 2- 700-1000_____ 3- 1000- 1400_____ 4- above 1400_____

7- Would you like to buy Kids Wear Garment of Organic cotton, if any of the listed brands launches it?

Yes_______ No______

8. Any Specific Value Addition that you prefer?

Rubber Print WashGlitter Print Appliqué/ Patch WorkBeads Fancy ButtonsEmbroidery AccessoriesSequins Any Other (Please Specify)

9. Which of the following store formats do you purchase kids wear from?

Exclusive Brand Outlets e.g. UCB Kids

Multi Brand Outlets e.g. Shoppers Stop

Department storese.g. Big Bazaar

Kids apparel stores/Local Markete.g. Sarojini Nagar/ Lajpat

Factory Outlets

10. On a scale of 1-5 (where 5= most important), please rate the reasons for your purchase from a particular store format:

Close to house 1------2------3------4------5

Store Image 1------2------3------4------5

Variety of Products available 1------2------3------4------5

Pricing 1------2------3------4------5

Ambience 1------2------3------4------5

Service 1------2------3------4------5

Schemes/ Promotions 1------2------3------4------5

11. Indicate on what occasions do you buy clothes for your child:

Every Season Weekly During Festivals BimonthlyWhen Child outgrows them MonthlyAt the time of Sale Once in 2 monthsImpulse Half- yearlyOthers (Please specify) Occasionally

12. How much would you prefer to spend on one piece in the following product categories? Please tick one.

Category < Rs.250 Rs. 250-500 Rs. 500-800 >Rs. 800T- shirtsShortsJeansFrocks/DressesShirtsTrousersJacketsSkirtsCaprisSweaters

13. On a scale of 1-5 (where 5= most important), please rate each factor for its influence on your purchase of kidswear:

Fashion trends 1------2------3------4------5

Childs Preference 1------2------3------4------5

Peer Recommendations 1------2------3------4------5

Recommendation of Sales People 1------2------3------4------5

Advertising & Promotion 1------2------3------4------5

14. Is there any special feature, apart from the present offerings, that you expect from a kids wear brand? Please specify.

Ethnic wear Basic designs Accessories Gifts Others (please specify) ________________________________________________________________

15. Any other suggestion (Please specify)________________________________________________________________________________________________________________________________________________

____________________________________________________________________________________

Thanks for the support