customer loyalty programs deliver loyal customers

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Customer Loyalty Programs Deliver Loyal Customers Shopper Loyalty Rewards Inc https://shopperloyaltyrewards.com

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Page 1: Customer Loyalty Programs Deliver Loyal Customers

Customer Loyalty

Programs Deliver

Loyal Customers

Shopper Loyalty Rewards Inc

https://shopperloyaltyrewards.com

Page 2: Customer Loyalty Programs Deliver Loyal Customers

The International Journal of Business and Social Science (IJBSS) did a study on the

power of customer loyalty programs in bringing customers back. They say that loyalty

programs are the key to retaining a relationship with the consumers.

Building Relationships

IJBSS shares that 41 percent of hotel chains and 57 percent of airlines use rewards

programs for consumers depending on their commitment behavior. They say that a

typical household in the U.S. is part of at least 21 loyalty membership programs.

However, only a few of them are actively used because most of the loyalty programs

don’t have relevant rewards, have awful customer service, or have a reward structure

that is rigid.

Page 3: Customer Loyalty Programs Deliver Loyal Customers

Importance of Relationships

Offering rewards will enable a business to form a strong bond with outstanding

customers, encouraging them to spend more. However, the companies must know how

to create loyalty programs that are more targeted and diverse depending on the value of

each customer. They must offer bigger rewards for the consumers who purchase more.

IJBSS says businesses must recognize the needs and characters of their consumers. This

will permit them to create loyalty programs that are beneficial for the customer’s

lifestyle. The book The Loyalty Effect by Frederick Reichheld shares that creating loyalty

with at least five percent of the customers increases the profit by 25 percent to 100

percent.

Page 4: Customer Loyalty Programs Deliver Loyal Customers

RESOURCES:

https://shopperloyaltyrewards.com/

http://ijbssnet.com/journals/Vol_6_No_8_1_August_2015/8.pdf

http://blog.accessdevelopment.com/index.php/2013/11/the-ultimate-collection-

of-loyalty-statistics

Accenture Strategy notes that almost 52 percent of customers transferred to another

provider because of awful customer service. They add that once a customer leaves, 68

percent of them will never go back. However, 15 percent of shoppers will give the

product another shot after one awful encounter.

Customers make or break a business. The least that a business owner can do is repay

them for their loyalty and provide them quality service.