CUSTOMER JOURNEY MAPPING designthinkersacademy

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+

Customer’s Needs

Barriers

Explain Emotions

EMOTIONAL STATUS OF

PERSONA

WHAT IS THE PERSONA TRYING TO DO?

CONTEXT

OPPORTUNITIES AREAS

JOURNEY STAGES

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Name

Profile

Behaviour

TOUCHPOINTS

Customer’s Needs

Barriers

Customer’s Needs

Barriers

CUSTOMER JOURNEY MAPPING

-

Explain EmotionsExplain Emotions

++

designthinkersacademy

Customer’s Needs

Barriers

CUSTOMER JOURNEY MAPPING

-

Explain Emotions

++

CONT

EXT

EMOT

IONA

L ST

ATUS

WHA

T TH

E PE

RSON

A IS

TRYI

NG T

O AC

HIEV

E?JO

URNE

Y ST

AGE

TOUC

HPOI

NTS

OPPO

RTUN

ITY

AREA

S

designthinkersacademy