Customer Advocacy: How to Get the Best Results

NextBee Media

Keys

Building a program that enriches user experience.

The program should facilitate interaction and motivate your advocates to act more

You will need different set of features and tools to:

to build a program that truly interacts with your customers and

motivates advocates to increase their performance

Engages other customers to increase their activity

Interact

Know their interest. Show them you care.

Be the social bunny everyone love

Seek to create multiple touchpoints- each is an opportunity

Try resolving customer queries frequently through emails and phone calls

Ask customers to submit their feedback and reviews on new products or changes you make in your products and services

MonitorMonitor customer activity to spot

the best customer advocates

A good program will provide you detailed analysis of customer engagement and

activity on your social accounts, website or microsite

Look for the best influencers

Spot customers who visit or purchase frequently

Find customers inclined towards liking, commenting and/or sharing your social updates

Reward

Motivate customers with rewards that excite

Surprise your customers with small incentives for interacting with you on phone calls or emails

Offer ad-hoc points during or after customer support interactions

Grant rewards points when for their feedback

Make every interaction an opportunity for customers to earn incentives

Define Tasks

Define your own engagement metrics

Make it mandatory for customers to participate and perform to win rewards and incentives

Increase Participation

Create contests to foster competitive spirit within your customer advocates

With leaderboards, inspire your advocates to deliver more and get ahead of others

Improve your sales figures

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