Overview

Who is the customer ?

One-time

Seasonal

Event

Evidence of customer retention

User-orient: Fully interactive and ease of use

Great Customer Service

“ If CustomInk were a woman,

I’d marry it”

Mitch N. Collegeville, MN

Word Of Mouth

Website Performance

Grade: 9.5 / 10

1. Personalize:

Data mining

Personalize e-mail

Recommended Strategy

2. Engaging:

Social media to share design

with friends BEFORE order

Recommended Strategy

3. Convenience:

Buy on the go

Touch screen

Recommended Strategy

Mobile Application Features

Excellent Customer Service

0

Log in

My Boutique

Shipping/

Payment

You’re

awesome!

1

2 3

5

My closet

6 7 8

10

4

Design Gender/

Age/ Brands

Shopping

Cart

start design

Home Go to saved design

Go to pre-design

Style

With great support on CS along the way

Usage Flow

FAQ