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Page 1 of 19
CURRICULUM VITAE
YUHANIS ABDUL AZIZ
A. BUTIR-BUTIR PERIBADI (Personal Details)
Nama Penuh (Full
Name)
Yuhanis Abdul Aziz
Gelaran (Title):
Associate Professor
No. MyKad / No.
Pasport (Mykad No. /
Passport No.)
691011-03-5176
Warganegara (Citizenship)
MALAYSIA
Bangsa (Race)
MALAY
Jantina (Gender)
FEMALE
Jawatan (Designation) Deputy Dean
(Graduate
Studies)
Tarikh
Lahir (Date
of Birth)
11 October 1969
Alamat Semasa (Current
Address) Jabatan/Fakulti (Department/Faculty)
E-mel dan URL (E-mail
Address and URL)
38, JALAN 3/10,
SECTION 3, BANDAR BARU
BANGI,
BANDAR BARU BANGI,
43450
SELANGOR
Tel:
Department of
Management & Marketing
Faculty of Economics and
Management
University Putra Malaysia
Tel: 03-89467874
Fax:
E-mail:
URL:
H/P: 019-3010958
Associate Prof Dr.
Deputy Dean (Graduate
Studies)
03-89467744
Page 2 of 19
B. KELAYAKAN AKADEMIK (Academic Qualification)
Nama Sijil /
Kelayakan (Certificate
/ Qualification obtained)
Nama Sekolah
Institusi (Name of
School / Institution)
Tahun (Year
obtained)
Bidang
pengkhusususan (Area of Specialization)
PhD in Business
Management
The University of
Nottingham, UK
2003 –
2007
Services Marketing and
Tourism Marketing
MSc. in International
Hospitality Management
Strathclyde University,
Glasgow, Scotland
2001 –
2002
Hospitality Management
BSc. (Hon) Hotel and
Restaurant Management
Middlesex University,
London, UK
1993 –
1995
Hotel Management
Diploma in Food Service
Management
MARA Institute of
Technology, Shah Alam
1990 –
1992
Food Service
Management
C. KEMAHIRAN BAHASA (Language Proficiency) Bahasa / Language Lemah
Poor (1)
Sederhana
Moderate (2)
Baik
Good (3)
Amat Baik
Very good
(4)
Cemerlang
Excellent
(5) English √ Bahasa Melayu
√ Chinese Lain-lain (other):
D. PENGALAMAN SAINTIFIK DAN PENGKHUSUSAN (Scientific experience and Specialisation) Organization Position Start Date End Date Expertise
Academy of Marketing Member September
2008
Ongoing Services
Marketing
American Marketing
Association
Member 2012 Ongoing Services
Marketing
E. PEKERJAAN (Employment) Majikan / Employer Jawatan /
Designation
Jabatan /
Department
Tarikh
lantikan /
Start Date
Tarikh tamat /
Date Ended
Universiti Putra
Malaysia
Associate
Professor
Management
and Marketing
September
2007
-
MARA Institute of
Technology
Lecturer Food Service
Department
January
1996
May 2000
Page 3 of 19
F. ANUGERAH DAN HADIAH (Honours and Awards) Name of awards Title Award Authority Award Type Year
Academic
Awards
2014 Highly
Commended
Paper Award
(Marketing
Intelligence &
Planning)
Emerald
Literati
Network
2014 Highly
Commended
Paper Award
2014
Certificate of
Best Paper
(Developing
an Index for
Medical
Tourism”
Telkom
University,
Indonesia
Best Paper
Award
2014
Certificate of
Best
Presentation
(Global Trends
in Academic
Research –
gtar 2014)
Telkom
University,
Indonesia
Best
Presentation
Award
2014
Best Paper
Award
(Hospitality
Research
Asia-Pacific
Chrie-Kuala
Lumpur 2014
International 2014
Best Student
for Diploma in
Food Service
Management
year 1992
MARA Institute
of technology
, Shah Alam
Selangor
University 1992
Best Student
for Certificate
in
Housekeeping
year 1989
MARA Institute
of
Technology,
Terengganu
Insitute 1989
Non-Academic
Awards
Anugerah
Perkhidmatan
Cemerlang
Anugerah
Perkhidmatan
Cemerlang
Anugerah
Perkhidmatan
Cemerlang
Anugerah
Universiti Putra
Malaysia
University
2008
2013
2014
2015
Page 4 of 19
Perkhidmatan
Cemerlang Awards of Merit
G. SENARAI PENERBITAN (Sila masukan nama pengarang, tajuk, nama
jurnal, jilid, muka surat dan tahun diterbitkan) (List of publications – author (s), title,
journal, volume, page and year published)
Journal
Articles
1. Balouchi, M., Aziz, Y.A. Hasangholipour, T., Khanlari, A.,
Abd Rahman, A. and Raja-Yusof, R.N.(2017), Explaining
and predicting online tourists’ behavioural intention in
accepting consumer generated contents, Journal of
Hospitality and Tourism Technology, 8, (2), pp. 168-189.
2. Kani, Y., Aziz, Y.A., Sambasivan, and M., Bojei, J. (2017),
Antecedents and outcomes of destination image of
Malaysia, Journal of Hospitality and Tourism
Management, 32, pp.89-98.
3. Punitha, S. Aziz, Y.A., and Rahman,A. A. (2016),
Consumers’ Perceptions of Green Marketing in the Hotel
Industry, Asian Social Science, 12(1), pp. 1-16.
4. Sherbini, A., Aziz, Y.A, Raja Yusuf, R.N., Md Sidin, S.
(2016), Income Diversification For Future Stable Economy
In Saudi Arabia: An Overview of The Tourism Industry,
International Journal of Economics, Commerce and
Management, IV (11), pp. 173-189.
5. Guliling, H., Aziz, Y.A, and Bojei, J (2016), Destination
Image as a Determinant of Tourist Satisfaction and
Loyalty, Borneo Akademika, 1(1), pp. 70-78.
6. Tan, J.X., Zawawi, D and Aziz, Y.A. (2016), Benevolent
leadership and its organisational outcomes: A social
exchange theory perspective, International Journal of
Economics and Management, 10 (2), pp. 343-364.
7. Rahman, A.A. , Tay, M.Y. , Aziz, Y.A. (2016) Potential of
knowledge management as antecedence of
sustainable supply chain management practices ,
International Journal of Supply Chain Management , 5,
(2), pp 43-50.
8. Delbari, S. A, Ng, S.I., Aziz, Y.A., and Ho, J.A. (2016), An
investigation of key competitiveness indicators and
Page 5 of 19
drivers of full-service airlines using Delphi and AHP
techniques, Journal of Air Transport Management, 52,
pp.23-34.
9. Delbari, S. A, Ng, S.I., Aziz, Y.A and Ho, J.A. (2016),
Measuring the influence and impact of competitiveness
research: a Web of Science approach, Scientometrics
105 (2), 773-788.
10. Ojo, B.Y., Yusof, R.N.R., Ab Aziz, Y., Awang, K.W. (2016),
Choice of Malaysia as an edu-tourist destination among
international edu-tourists: An exploratory factor analysis,
Pertanika Journal of Social Sciences and Humanities , 24
(November), pp. 63-84
11. Zamzuri, N.H., Awang, K.W., Aziz, Y.A., and Samdin, Z.
(2016), Modelling sustainable business event: Extension of
drivers and barriers model ,Social Sciences 11 (18), pp.
4368-4371
12. Aziz, Y.A., Samdin, Z., Awang, K.W., Abdullah, Z. (2015),
Developing an Index for Medical Tourism ,International
Business Management , 9 (4), pp. 412-415.
13. Tan, S.E., Aziz, Y.A., Khairil, W.A., Zaiton, S. (2015), Linking
servicescape, tourist satisfaction and overall tour guiding
experience: The case of Taman Negara National Park,
Malaysia, Pertanika Journal of Social Science and
Humanities 23 (January), pp. 33-48
14. Mee Yean Tay, Azmawani Abd Rahman, Yuhanis Abdul
Aziz, and Shafie Sidek (2015), A Review on Drivers and
Barriers towards Sustainable Supply Chain Practices,
International Journal of Social Science and Humanity, 5
(10)
15. Nezakati, H., Amidi, A., Jusoh, YY., Moghadas, S and
Aziz, Y.A (2015), Review of social media potential on
knowledge sharing and collaboration in tourism industry,
Procedia-social and behavioral sciences 172, pp. 120-
125.
16. Osman, F.N., Hashim, H., Nezakati, H., Aziz, Y.A., Raja-
Yusof, R.N.(2015) A review of family influences on travel
decision making , in Theory and Practice in Hospitality
and Tourism Research pp. 579-582
Page 6 of 19
17. Awang, K.W., Ong, M.F., Aziz, Y.A., and Jeahnichen, G.
(2015), Understanding the impact of cultural tourism in
small town sustainable development in Theory and
Practice in Hospitality and Tourism Research, pp. 259-262
18. Lee, Shin Yiing, Yuhanis Ab Aziz, Samsinar Mohd Sidin,
and Rosli Salleh (2014), The Influence of Emotional Labour
Strategies on Customer Satisfaction and Word of Mouth
Recommendations in Group Tour, International Journal
and Economics and Management, 8 (S), 81-96
19. Yuhanis Ab. Aziz and Chok Nyen Vui. (2013). The Role of
Halal Awareness, Halal Certification, and Marketing
Components in Determining Halal Purchase Intention
Among Non-Muslim in Malaysia : A Structural Equation
Modelling Approach. Journal Of International Food &
Agribusiness Marketing, 25:1-23.
20. Yuhanis Ab. Aziz and Christine Ennew. (2013). Assessing
the Effects of Empowerment and Emotions on Job
Satisfaction in Hotel Services Environments. Pertanika,
21(s):65-84.
21. Aslinda Mohd Shahril, Yuhanis Ab. Aziz, Mohhidin
Othman and Jamil Bojei. (2013). The Relationship
between Services Guarantees, Empowerment, Employee
Satisfaction and Service Quality in Four And Five Star
Hotels in Malaysia. Journal of Economics, Business and
Management, 1(1):90-93.
22. Zulhamri Abdullah and Yuhanis Ab. Aziz. (2013).
Institutionalizing corporate social responsibility: Effects on
Corporate Reputation, Culture, and Legitimacy in
Malaysia. Social Responsibility Journal, 9(3):344-361.
23. Zaiton Samdin, Yuhanis Ab. Aziz and Mohd Rusli Yacob
(2013). Ecotourism in Taman Negara National Park.
Pertanika, 36 (s):205-220.
24. Zaiton Samdin, Yuhanis Ab. Aziz, Alias Radam and
Mohd Rusli Yacob . (2013). Sustainability of Ecotourism
Resources at Taman Negara National Park: Contingent
Valuation Method. International Journal of Business and
Society, 14 (2):234-224.
Page 7 of 19
25. Fatihah, N.I., Zaiton, S., Aziz, Y.A. (2013), Psychographics
Segmentation in Mulu National Park, Malaysian Forester
76 (1), pp. 59-68.
26. Noor Izza Rozian Binti Sanib, Yuhanis Ab. Aziz, Zaiton
Samdin and Khalid Abdul Rahim. 2013. Comparison of
Marketing Mix Dimensions Between Local and
International Hotel Customers in Malaysia. International
Journal of Economics and Management, 7(2):297.
27. Zulhamri Abdullah, Shahrina Md. Nordin and Yuhanis
Ab. Aziz. (2013). Building a unique Online Corporate
Identity. Marketing Intelligence & Planning, 31 (5):451-
471.
28. Zamzuri, N.H., Awang, K.W., Aziz, Y.A., Samdin, Z. (2013),
Event sustainability practices among professonal
company organizers: An exploratory study, Jurnal
Teknologi (Sciences and Engineering) 64 (2), pp. 165-168
29. Roslizawati Che Aziz, Mohani Abdul, Yuhanis Ab. Aziz
and Azmawani Abd Rahman. (2013). Appreciative
Inquiry: An Alternative research Approach for Sustainable
Rural Tourism Development. Journal of Tourism, Hospitality
& Culinary Arts, 5(2):1-18.
30. Yuhanis Ab. Aziz and Zaiton Samdin. (2012). The Impact
of Empowerment on Emotional Labour : A Conceptual
Framework. PERTANIKA Social Sciences & Humanities
Journal, 20 (2):317-332.
31. Yuhanis Ab. Aziz, Khairil Wahidin Awang and Zaiton
Samdin. (2012). Challenges Faced by MIcro, Small, annd
Medium Lodgings in Kelantan, Malaysia. International
journal of Economics and Management, 6(1):167-190.
32. Tan, S.E., Aziz, Y.A., Awang, K.W., Zaiton, S. (2012),
Tourist satisfaction with overall tour guiding experience in
Taman Negara National Park, Malaysia in Current Issues
in Hospitality and Tourism Research and Innovations, pp.
533-537.
33. Yiing, L.S., Aziz, Y.A., Md. Sidin, S., Saleh, R. (2012),
Effects of emotional labor on customer outcomes:
Tourists' perspectives in Current Issues in Hospitality and
Tourism Research and Innovations, pp. 177-181.
Page 8 of 19
34. Mohd Shahril, A., Aziz, Y.A., Othman, M., Bojei, J. (2012),
Impact of service guarantee on empowerment,
employee responsiveness in service recovery and service
quality in the Malaysian upscale hotels in Current Issues in
Hospitality and Tourism Research and Innovations, pp. 69-
73.
35. Awang, K.W., Aziz, Y.A., Samdin, Z. (2012), The growth
of micro, small, and medium-sized hotel enterprises: The
roles of the state, Arab World Geographer, 15 (4), pp.
302-317.
36. Rozana, N. N. M., Aziz, Y.A and Khairil, W. A. (2011).
Potential Antecedents and Outcomes of Frontline
Employees’ Service Recovery Performance, International
Journal of Economics and Management, Vol. 5, No 1. pp.
114-139.
37. Rozana, N. N. M., Aziz, Y. A and Khairil, W. A. (2011).
Impact of Selected Organizational Characteristics on
Psychological and Behavioural Outcomes of Hotel
Frontline Employees, Pertanika, Vol. 19, No. 2, pp. 369-
383.
38. Abdullah, Z., and Aziz, Y.A. (2011), Managing corporate
reputation, stakeholder relations, and corporate social
responsibility: A Southeast Asian Perspective ,
International Journal of Economics and Management, 5
(2), pp. 299-318.
39. Abdullah, Z., and Aziz, Y.A. (2011), Institutionalizing
corporate social responsibility: Its effects on corporate
reputation, culture, and legitimacy in Malaysia In
Innovation and Knowledge Management: A Global
Competitive Advantage 4, pp. 2301-2306
40. Yen, F.L., Othman, M. Shahrim, M and Aziz, Y.A (2011),
Efficiency Measurement of A Malaysian Hotel Chain
using DEA, Journal of Social Science and Humanities
(PERTANIKA), 19(1).
41. Aziz, Y.A. and Khairil, W, A. (2010), Conceptualising the
Service Excellence and Antecedents: The Development
of Structural Equation Model, Journal of Tourism,
Hospitality and Culinary Art, 2(1).
Page 9 of 19
42. Aziz, Y.A. (2010), Development of A Structural Equation
Model for Tourist Service Experience: Service Marketing
Perspective, Journal of Educational Travel, 1(1), pp 1- 15
43. Zaiton, S., Aziz, Y.A. Radam, R. and Yacob, M.R, (2010),
Factors Influencing the Willingness to Pay for Entrance
Permit: The Evidence from Taman Negara National Park,
Journal of Sustainable Development, 3(3), pp. 212-220.
44. Othman, M., Yen, F.L., Shahrim, M., and Aziz, Y.A.
(2010), Total Factor Productivity Efficiency Changes in a
Malaysian Hotel Chain, International Journal Revenue
Management, 4(3/4), pp 327-343
45. Aziz, Y.A. and Zaiton, S., (2010), The Impact of
Empowerment on Emotional Labour: A Structural
Equation Modeling Approach,Forthcoming for: Journal of
Social Science and Humanities (PERTANIKA), 19(1).
46. Khairil W..A, Aziz, Y.A. and Zaiton, S. (2009) The Ever
Changing Tourism. Research Bulletin of the Faculty of
Economics and Management, UPM, 4 (March):57-60.
47. Aziz, Y.A. (2008) The Effects of Emotional Dissonance
and Employee’s Empowerment on Service Quality and
Customer Staisfaction Perception: Customer Level
Analysis, International Journal of Economics and
Management, Vol 2(2), pp 237 – 258.
48. Aziz, Y.A. (2008) Structural Equation Modeling (SEM): An
Alternative Approach in Data Analysis for Social Science
Studies, Integration & Dissemination, Vol 3, Issue
September, pp 14 – 17.
Books/Monographs
1. Ramachandran, S., Khairil, W.A, Aziz, Y.A. and Yacob,
R.M. (2011), Selected Readings in Hospitality & Tourism,
UPM Publisher.
2. Khairil, W.A, Aziz, Y.A. and Zaiton, S, (2010) “Selected
Issues in Hospitality and Tourism”, UPM Publisher.
3. Aziz, Y.A., Othman, S.M., Hassan, H and Wan Hassan,
W.M. (2009), Current Issues in Tourism and Hospitality
Services in Malaysia, UPM Publisher.
Chapter in Book
1. Punitha, S., Aziz, Y.A and Rahman. A.A, (2016), Adoption
of Sustainable Chain Management (SCM) by the Hotel
Page 10 of 19
Industry, In: Azmawani Abd Rahman and Hossein
Nezakati) Achieving Sustainable Chain through the
Creation of Economic Growth, Environmental Protection
and Social Progress. UPM Press, pp 29-52.
2. Mean., M.T., Abd Rahman. A.A. Aziz, Y.A. and Sidek, S
(2016), Sustainable Supply Chain in the Service Industry:
Analysis on the Three Major Sectors.In: Azmawani Abd
Rahman and Hossein Nezakati) Achieving
Sustainable Chain through the Creation of
Economic Growth, Environmental Protection and
Social Progress. UPM Press, pp 8-28.
3. Nadzirah Mohammed, Yuhanis Abdul Aziz, Khairil
Wahidin Awang, and Zaiton Samdin, 2015. The Influence
of Destination Attractiveness on Satisfaction and
Environmentally Responsible Behaviour in Marine Park of
Terengganu, Malaysia: A Conceptual Perspective. In:
(Ed., Haslinda Hashim and Nor Azlina Kamarohim),
Marketing Issues and Practices Across Different
Industries. UPM Press, pp 42-58.
4. Kani, Y., Aziz, Y.A, Bojei, J. and Sambasivan, M.(2014),
Conceptualising the Mediating Effects of Destination
Image between Destination Source Credibility and
Destination Attachment among Tourists from West Asia,
In: Mass Hareeza Ali, Nor Azlina Kamarohim and
Manisah Othman, The Nature of Services Management
UPM Press, pp. 167-183.
5. Sohrabinez, R., Nezakati, H, Aziz, Y.A. and Zawawi, D.
(2014), Marketing Mix and Toursit Behavioural Intentions
Towards Malaysian Food: Mediating Role of Tourist’s
Food Satisfaction, In Eds: Hamimah Hassan and Hossein
Nezakati, Selected Issues in Hospitality and Tourism
Sustainability, UPM Press, pp.55-69.
6. Noor Izza Rozian Binti Sanib, Yuhanis Ab. Aziz, Zaiton
Samdin and Khalid Abdul Rahim. (2013). Marketing Mix
and its Implication on Emotions of Hotel Customer in :(
Ed., Haslinda Hashim and Rosli Salleh), Marketing
Towards Delivering Consumer Value. Mc Graw Hill. Pp.
37.
7. Lee Shin Ying and Yuhanis Ab. Aziz. 2013. Service Quality
Attributes of Group Package Tour Guides in Malaysia In
:(Ed., Ng Siew Imm, Hamimah Hassan and Lee Shin
Page 11 of 19
Ying), Readings on Hospitality and Tourism issues. Mc
Graw Hill. Pp. 78.
8. Aslinda Mohd Shahril, Yuhanis Ab. Aziz and Mohhidin
Othman. 2013. Service Guarantees: The Impact on
Empowerment and Five Star Hotels in Malaysia In :(Ed.,
Ng Siew Imm, Hamimah Hassan and Mohhidin Othman),
Readings on Hospitality and Tourism issues. Mc Graw Hill.
Pp. 71.
9. Yuhanis Ab. Aziz, Amir Mohamadi and Zaiton Samdin.
2012. The Effect of Online Marketing on Customer
Satisfaction In :(Ed., Zahira Mohd Ishan, Zuraina Dato
Mansor, Wong Foong Yee and Ho Jo Ann), Business
Practices in Malaysia. McGrawHill. Pp. 94-106.
10. Aziz, Y.A. (2011) Critical Success Factors in Managing
Hotel Front liners: Services Marketing Perspectives,
Selected Reading in Hospitality and Tourism, UPM
Publisher.
11. Aziz, Y.A. and Othman, M. (2011), Pembangunan
Program Homestay di Malaysia: Perkembangan Semasa
dan Hala Tuju Masa Hadapan dalam PELANCONGAN,
HOMESTAY DAN PEMBANGUNAN KOMUNITI, USM
Publisher (Forthcoming).
12. Khairil, W.A. and Aziz,Y.A. (2010). Small Tourism
Enterprises in Kelantan, Malaysia: Issues and
Challenges. In Khairil, W. A., Y. A. Aziz and Z. Samdin
(Eds.) Issues In Hospitality and Tourism Industries.
Serdang: Penerbit Universiti Putra Malaysia.
13. Khairil, W.A., Aziz, Y.A., Zaiton, S. and Rozana, N. M.
M. (2010). A Brief Remark on the Hospitality and
Tourism Industries. In Khairil, W. A., Y. A. Aziz and Z.
Samdin (Eds.) Issues In Hospitality and Tourism
Industries. Serdang: Penerbit Universiti Putra
Malaysia.
14. Aziz, Y.A. Othman, S.M. Hassan, H and Wan Hassan,
W.M. (2009), Introduction to Tourism and Hospitality
Industry in Current Issues in Tourism and Hospitality
Services in Malaysia, UPM Publisher.
Page 12 of 19
15. Aziz, Y.A. (2009), An Overview of the Growth of Tourism
Products in Malaysia, in Current Issues in Tourism and
Hospitality Services in Malaysia, UPM Publisher
16. Aziz, Y.A. (2009), Managing Employee’s Emotional
LABOUR FOR Excellent Services in the Tourism and
Hospitality Industry in Current Issues in Tourism and
Hospitality Services in Malaysia, UPM Publisher
17. Othman, M., Aziz, Y.A. and Ai Ling, T. (2009), Uncovering
Service Quality Attributes Using Profile Accumulation
Technique (PAT) in Full Service and Quick Service
Restaurants, in Current Issues in Tourism and Hospitality
Services in Malaysia, UPM Publisher
Proceedings The 7th Global Islamic Marketing Conference 'Islamic
Marketing Researching The Parameters, Casablanca,
Morocco, 4-6 May 2016
Asia International Conference, Kuala Lumpur, 10-11
December, 2016
7th World Conference for Graduate Research in Tourism,
Hospitality and Leisure: 598-603, 03 – 07 June 2014
Yuhanis Abdul Aziz, Zaiton Samdin, Khairil Wahidin Awang,
Zulhamri Abdullah, Developing an Index for Medical
Tourism, International Conference on Global Trend in
Academic Research, June 2-3 (2014)
Roslizawati Che Aziz - Mohani Abdul - Yuhanis Abdul Aziz -
Azmawani Abd Rahman, (2014) Appreciative Inquiry
Approach: A Promising Research Tool for Rural Tourism
Development, 7th World Conference for Graduate
Research in Tourism, Hospitality and Leisure: 598-603, 03 – 07
June 2014
Bello Yekinni Ojo, Raja Nerina Raja Yusof, Yuhanis Ab Aziz
and Khairil W. Awang , (2014), CONCEPTUALISING THE
INTRINSIC AND EXTRINSIC PUSH FACTORS INFLUENCING
INTERNATIONAL EDU-TOURISTS DECISION TO STUDY ABROAD:
THE MALAYSIA PERSPECTIVE, Proceedings of the Australian
Academy of Business and Social Sciences Conference 2014
(in partnership with The Journal of Developing Areas), ISBN
Page 13 of 19
978-0-9925622-0-5
Aziz, Y.A. (2011), Assessing the Effects of Empowerment and
Emotions on Job Satisfaction in Hotel Service Environments,
Proceeding of The 2nd International Research Symposium
in Service Management Yogyakarta, Indonesia, 26 – 30 July
2011 pp. 467- 470.
Aziz, Y.A. Khairil, W.A and Zaiton, S. (2011), Evidence of
Empowerment in Hotel Industry: the Case of Hotel Front
Liners in Malaysia, Proceeding of The 2nd International
Research Symposium in Service Management Yogyakarta,
Indonesia, 26 – 30 July 2011 pp. 471- 473.
Zaiton, S. and Aziz, Y.A. (2011), The Role of Socio-
demographic and Economics on Ecotourism Activities at
the Penang National Park, Malaysia: a Services Marketing
Perspective, Proceeding of The 2nd International Research
Symposium in Service Management Yogyakarta, Indonesia,
26 – 30 July 2011 pp. 162- 164.
Khairil, W. A., Aziz, Y. A. and Zaiton, S. (2011) Micro, Small
and Medium-sized Hotel Development: A View from the
Practitioners. Proceedings of 12th International Joint World
Cultural Tourism Conference, 7-9 October 201, Istanbul.
Abdullah, Z., Aziz, Y.A., and MD Nordin, S. (2011), Building a
Unique Corporate Identity: A Study on the Mission & Vision
Statements on Corporate Websites of Malaysian and
Singaporean Corporations, Proceeding of 1st International
Colloquium on Corporate Branding, Identity, Image and
Reputation, Zurich, Switzerland.
Aziz, Y.A and Zaiton, S. (2010), The Impact of Empowerment
on Emotional Labour: A Structural Equation Modeling
Approach, in the Proceeding of World of Academy of
Science, Engineering and Technology, Issue 66, June 2010,
ISSN 2070-3724( ISI Cited)
Aziz, Y. A. , Awang, K.W. and Hassan,H (2009), The Impact of
Internal Marketing on Resident’s Quality of Life and Attitude
towards Additional Tourism Development; a Structural
Equation Modeling Approach, in Proceeding at Tourism
and The Third Sector: Releasing the Potential, International
Conference of the Educational Travel Foundation Limited,
Neuchatel, Switzerland.
Aziz, Y. A. (2009), Development of Structural Equation Model
Page 14 of 19
for Tourist Service Experience, in Proceeding at Tourism and
The Third Sector: Releasing the Potential, International
Conference of the Educational Travel Foundation Limited,
Neuchatel, Switzerland.
Aziz, Y.A. and Zaiton, S. (2009), The Impact of Empowerment
in Moderating the Emotional Labour: A Structural Modeling
Approach, proceeding paper at 2nd International
Conference on Marketing and Retailing, Equatorial Hotel,
Melaka.
Aziz, Y.A. and Ennew, C. (2008), Emotional Labour and
Employee-Customer Relationships: Empirical Evidence from
the Hotel Sector, in Proceeding at Academy of Marketing
Conference, Robert Gordon University, Aberdeen, UK.
Aziz, Y.A (2008), Emotional Labour: An Emerging Concept in
Services Marketing, in Proceeding at Applied International
Business Conference, Labuan, Sabah.
Aziz, Y.A and Ennew, C. (2006), Emotional Labour and
Service Delivery: An Evaluation in the Hotel Sector, in the
proceedings of the Academy of Marketing Conference
2006, Middlesex Business School, London, UK.
Aziz, Y.A (2007), Empowerment and Emotional Dissonance:
Employee-Customer Relationships in the Malaysian Hotel
Industry, Unpublished PhD Thesis.
Other publications
Conference
Presentations
Aziz, Y.A, Othman, M, Karim, M.S and Foo, L.Y (2014),
Learning from the Past: A Case Study of a Malaysian Hotel
Chain’s Performance Using Data Envelopment Analysis,
paper presented at 12th Asia Pacific Chrie (APacCHRIE)
Conference 2014, 21-24 May 2014.
K.W. Awang, M.F. Ong, Aziz, Y.A, and Jeahnichem, G,
(2014), Understanding the impact of Cultural Tourism in
Small Town Sustainable Development, 2-4 September 2014,
paper presented at 2nd International Hospitality & Tourism
Conference, Penang, Malaysia.
Chok, N.V., Aziz, Y. A., Awang, K. (2013), Ecotourism’s
Experience, Satisfaction and Word of Mouth
Recommendation in Ecotourism Malaysia, paper presented
at Global Conference on Business and Economics Research
2013, Palace of Golden Horses, Mines Resort City, Selangor,
Malaysia, 18-20 Oct 2013.
Kani, Y., Aziz, Y.A., Bojei, J (2013), Factors Influencing
Destination Image of Malaysia among Tourist from Middle
Page 15 of 19
East, paper presented at Global Conference on Business
and Economics Research 2013, Palace of Golden Horses,
Mines Resort City, Selangor, Malaysia, 18-20 Oct 2013.
Sanib, N., Aziz, Y.A, Samdin, Z and Rahim, K. (2013),
Marketing Mix Perception between Male and Female Hotel
Customers in Malaysia , paper presented at Global
Conference on Business and Economics Research 2013,
Palace of Golden Horses, Mines Resort City, Selangor,
Malaysia, 18-20 Oct 2013.
Moghades, R., Nezakati, H, Aziz, Y. A., Zawawi. (2013),
Preliminary Study of 4A Marketing Mix Impacts on Tourist,
paper presented at Global Conference on Business and
Economics Research 2013, Palace of Golden Horses, Mines
Resort City, Selangor, Malaysia, 18-20 Oct 2013.
Yiing,L.S., Aziz, Y. A., Md Sidin, S. (2013), Emotional Labour
Strategies of Package Tour Guides in Malaysia; Tourist’s
Perspective , paper presented at Global Conference on
Business and Economics Research 2013, Palace of Golden
Horses, Mines Resort City, Selangor, Malaysia, 18-20 Oct
2013.
Satisfaction in Hotel Service Environments, (2011), paper
presented at The 2nd International Research Symposium in
Service Management Yogyakarta, INDONESIA, 26 – 30 July
2011 pp. 467- 470.
Aziz, Y.A. Khairil, W.A and Zaiton, S. (2011), Evidence of
Empowerment in Hotel Industry: the Case of Hotel Front
Liners in Malaysia, paper presented at The 2nd International
Research Symposium in Service Management Yogyakarta,
INDONESIA, 26 – 30 July 2011 pp. 471- 473.
Abdullah, Z., Aziz, Y.A., and MD Nordin, S. (2011), Building a
Unique Corporate Identity: A Study on the Mission & Vision
Statements on Corporate Websites of Malaysian and
Singaporean Corporations, paper presented at 1st
International Colloquium on Corporate Branding, Identity,
Image and Reputation, Zurich, Switzerland.
Aziz, Y.A and Zaiton, S. (2010), The Impact of Empowerment
on Emotional Labour: A Structural Equation Modeling
Approach, paper presented at World of Academy of
Science, Engineering and Technology, Paris, France.
Aziz, Y, A. , Awang, K.W. and Hassan, H (2009), The Impact
of Internal Marketing on Residents’s Quality of Life and
Attitude towards Additional Tourism Development: A
Page 16 of 19
Structural Equation Modeling Approach, paper presented
at Tourism and The Third Sector: Releasing the Potential,
International Conference of the Educational Travel
Foundation Limited, Neuchatel, Switzerland.
Aziz, Y, A. (2009), Development of Structural Equation Model
for Tourist Service Experinece, paper presented at Tourism
and The Third Sector: Releasing the Potential, International
Conference of the Educational Travel Foundation Limited,
Neuchatel, Switzerland.
Aziz, A.Y. and Samdin, Z. (2009), The Impact of
Empowerment in Moderating the Emotional Labour: A
Structural Modeling Approach, paper presented at 2nd
International Conference on Marketing and Retailing,
Equatorial Hotel, Melaka.
Aziz, A, Y, and Awang, K.W. (2009), Conceptualising the
Service Excellence and its Antecedents: The Development
of Structural Equation Model, paper presented at 6th
Ubaya International Annual Symposium on Management,
Surabaya, Indonesia.
Aziz, A.Y. and Samdin, Z. (2008) The Impact of Marketing Mix
on Tourists’ Service Experience and its Outcomes: A
Conceptual Framework and Model Development, paper
presented at Seminar FEP 2008, Mahkota Hotel, Melaka.
Aziz, A.Y (2008), Emotional Labour: An Emerging Concept in
Services Marketing, paper presented at Applied
International Business Conference, Labuan, Sabah.
Aziz, A. Y. and Ennew, C. (2008), Emotional Labour and
Employee-Customer Relationships: Empirical Evidence from
the Hotel Sector, paper presented at Academy of
Marketing Conference, Robert Gordon University,
Aberdeen, UK.
Aziz,A.Y. (2007), Empowerment and Emotional Labour in the
Organisation: Evidence from the Malaysian Hotel Industry,
paper presented at Seminar FEP 2007, Swiss Garden Lumut,
Perak.
Page 17 of 19
H. PROJEK PENYELIDIKAN TERDAHULU(Past Research Project)
Project No. Project Title Role Year Source of
fund
Status
06-03-08-
0534RU
The Impact of
Employee’s
Empowerment
and Emotional
Labour:
Evidence from
Customer’s
Perspectives
Project
Leader
2008-
2009
RUGS, UPM
Completed
06-03-08-
0535RU
Willingness to
Pay in a
National Park in
Malaysia: A
Case Study of
Taman Negara.
Co-
Researcher
2008-
2009
RUGS, UPM
Completed
06-01-09-
0773RU/F1)
Rising the Power
of Asian Tigers:
Institutionalising
Corporate
Social
Responsibility on
Corporate
Communication
Co-
Researcher
2009-
2011
RUGS, UPM
Completed
05-04-10-
783FR (FRGS)
Developing a
New Branding
Index in
Corporate
Communication
for An Asian
Country
Co-
Researcher
2010-
2012
FRGS, MOHE
Completed
05-04-10-
783FR
Robust Index for
Ecotourism
Co-
Researcher
2010-
2012
MOHE Completed
91912
Sustainable
Growth of Small
and Medium-
Sized Tourism
Enterprises
Co-
Researcher
2010-
2011
RUGS, UPM
Completed
06-05-10-
1113(RUGS)
An Investigation
of Tourist
Service
Experience;
Development
and Validation
of a Structural
Equation Model
Project
Leader
2010-
2012
RUGS, UPM
Completed
06-01-12- Malaysian Project - 2012- Malaysian Completed
Page 18 of 19
1104FR Robust Index for
Health Tourism.
Leader 2014. FRGS,
MOHE
Impact of Food
Quality, Food
Image and
Perceive Value
on Tourist
Satisfaction and
Intention to
Revisit Malaysia.
Co-
Researcher
2013-
2015
Completed
KTP Project Sustaining the
Honey Industry
all Along the
Value Chain-
Upgrading the
Production,
Processing and
Marketing.
Co-
Researcher
2012-
2014
MOHE/USM Completed
Support and
Drivers for
Sustainable
Supply Chain,
and Green
Practices in
Manufacturing
and Service
Industry in
Malaysia.
Co-
Researcher
2013-
2015
GUPM/MOHE Completed
Developing
Tourism
Typology in
Emerging
Tourism Sectors
Co-
Researcher
2013-
2015
GUPM/MOHE Completed
GP-IPS/
2014/9429600
Tourist Behavior
towards Green
Consumption in
Malaysia Hotel
Industry
Project -
Leader
2014-
2015
GUPM/IPS Completed
05-01-14-
1410FR
Evaluation of
Actual Potential
of Halal Tourism
and Its Impact
on The
Malaysian
National GDP
Project -
Leader
2014-
2016
FRGS Completed
GP-IPS/
2016/9482400
The Impacts of
destination
Attractiveness,
Place
Attachments,
Project -
Leader
2016-
2017
GUPM/IPS Ongoing
Page 19 of 19
Activity
Involvement
and Satisfaction
Towards
Environmentally
Responsible
Behaviour of
Tourist in Marine
Park of
Peninsular
Malaysia.
GP-IPS/
2016/9488500
Identifying the
Factors that
Effects on
Consumer
Behaviour
Intention in
Green Hotel of
Malaysia
Project -
Leader
2016-
2107
GUPM/IPS Ongoing
I. Other Professional Services
Position Institution Year
Panel of Assessor for Programme
Accreditation
MQA 2008-2014
Senior Assessor for Programme
Accreditation
MQA 2015-2018
Panel of Assessor for Master of Customer
Service Management
UiTM 2017
External Verifier for Associate Diploma in
Business qualification for Laureate Wadi Al-
Dwaser Female College, Saudi Arabia.
Saudi Skill
Standard
(SSS)
2017
Panel of Assessor for APEL (C) MQA MQA 2017-2020
External Examiner for Staff Promotion to
Associate Professor DS 54
UITM 2016-2017
Self-Accreditation University
Assessor MQA
UNITEN 2015
Self-Accreditation University
Assessor MQA
UUM 2015
Panel of Assessor for "HND Hospitality
Management" Programme SQA
Scottish
Qualification
Authority (SQA)
2014
Panel of Advisory Board for Diploma in
Logistic Management
UPNM 2014
External Examiner Nilai University 2013-2015
External Examiner KDU University
College
2011-2012