Current Trends

In Fashion

Fall 2012

Fashion MarketingGrades 10 11 12

What Decade?

Previous Lesson:

Fashion Trends through the Ages

What Decade?

Previous Lesson:

Fashion Trends through the Ages

The student will understand each phase in the fashion cycle while being able to identify different fashions that fit within each of the fashion phases with 95% accuracy using a teacher developed rubric.

Enabling Objectives: • What is the fashion cycle?• What are the 5 stages of the fashion

cycle? • Who/What are fashion leaders?• What are trends vs. fads?

Lesson Objectives

:

Style Street Sighting: Blacksburg, VA Fall 2012Style Street Sighting: Blacksburg, VA Fall 2012

Colored pants are my Fall fashion trend

Neon is so in right now!

Infinity Scarves…Crushin it in 2012!

Riding boots with a scarf are a must

The Fashion Cycle The Fashion Cycle Fashion cycle- a period of time or life span during which the fashion exists, moving through five stages from introduction through obsolescence.

Introduction Stage:

Rise Stage:

Peak Stage:

Decline Stage:

Obsolescence Stage:

Trends Vs. Fads:• Fad:

A fashion that is popular for a short period of time

• TrendThe direction of the movement of fashion that isaccepted in the marketplace.

Fall Fashion Trends for 2012:

T-shirt Cutting:

Wrap Up & ReviewWrap Up & Review

1. In which stage of the product life cycle are sales the highest?  

2. Why do profits begin declining before sales in a product's life cycle?

3. Which type of product - basic, fashion, or fad - have the longest product life cycle? Why?

4. What/Who are fashion leaders?

Next Lesson:Fashions of the future