Corporate social responsibility initiatives

ByAparnaArchanaAtulPramey

Betterment and advancement of society

It is sector agnostic

Works across a range of social intrventions

Numerous development initiatives across India

• Financial Assistance to people from weaker sections of the society

• Financial Products :Credit savings, overdraft facilities• Non Financial ProductsCredit counselling and livelihood

development.

Sustainable Livelihood Initiative

Financial Inclusion• The bank believes in

empowering individuals by making them self reliant.

• They have provided funding for various projects which help people strive towards economic independence.

Education

• The Bank recognises its responsibility to spread financial literacy and supports projects that aim at inculcating the same amongst members of society.

• Educational Crisis Scholarship Support (ECSS)

• Friends Union for Emerging Lives(FUEL)• Night School education• Vidya For Every Child• Light of Life – Saath Charitable Trust

Changing lives through trainingMaking youth employable

Partner-ETASHA198 youth, Gurgaon

Unnati in 70 daysPartner-SGBS

151 youth,Bongaigaon district of Assam

Skill based courses for the youthPartner-HOPE foundation100 youth in kolar district

Vocational training for the youthPartner-NBJK

510 youth, creating oppourtunities in Giridih District,jJharkhand

Enabling special people towards a better lifestyle

Partner-Mitra Jyothi86 people

Providing employability based training to students

Udayan care-IT VT centres938 students

Educational support for underprivileged children

314 children between the age group of 5 and 16

Community initiatives

Water shed organization

Sri Sathya saiOrganization

Vanvasi kalyan ashram school

Vidya Education Project, Ashraya Home Project and Balika Girls' Project

Vatsalya

HelpAge India

Environmental Sustainability and Go Green!

• Paperless banking• Energy efficiency• Green infrastructure• Promoting 'Green

HDFC Life CSR framework

Education

Health

Rural Develop

ment

Environment

Sustainability

Livelihood

Uttarakhand Floods

June 2013, devastating floods struck Uttarakhand.

Partnered with Habitat for Humanity India and

FICCI

Provided long term sustainable shelters to

affected families

Rebuilding Uttarakhand: A Flood Response

• Project funded through the contribution made by the

employees & matching amount donated by the

company.

• 75 transitional shelter to address immediate needs &

50 permanent houses were to be constructed.

• The project was to rehabilitate total of 125 families.

• As on 31st March, 2014, 60 transitional shelters have

been constructed & handed over to beneficiaries.

SOS children’s village project

• HDFC life believes that education plays a significant role in an individual’s life. It helps children

living on the margins of the society to break away from the cycle of poverty to a secure future.

• The project supports the education of 300 vulnerable children in four locations including Kolkata,

Guwahati, Bhubaneshwar and Rourkela.

• This project also has a holistic engagement involving HDFC Life employees and customers. The

company also plans to create awareness about the cause with the customers.

• The gift of knowledge and education is the best we can give to our children, which will come back

to us in the form of a better next-generation.

Teach for India

• HDFC Life believes in every child’s right to quality education and believes that one of the long term

solutions to eradicate the ‘Education inequality’ is by creating ‘Change Leaders’.

• HDFC Life has been partnering with Teach for India, a non-profit organization engaged in supporting

education for underprivileged children since 2010

• HDFC sponsored two fellows for the 2010-12 fellowship program, these employees have been

reintegrated in the company and remain active change leaders within and outside the company.

• The project provides the employees with the opportunity to have a secure career while following

their dream of giving back to society.

Payroll Giving

• HDFC Life encourages its employees to contribute a small part of their salary to

establish their own charity account through the Payroll Giving programme.

• This initiative has been implemented in partnership with GiveIndia, an

organisation dedicated to help individuals donate to credible NGOs.

• This programme helps employees create a strong impact in the lives of the

underprivileged through small, yet effective contributions.

• The employees are also able to follow up on the utilization of their contribution.

• A number of enrolments since 2008 and till date, has effectively channelized

more than INR 72 Lakhs through GiveIndia across 10 causes- Children, Disabled,

Education, Elderly, Employment, Environment, Health, Women, and Youth.

Akshaya PatraSchool lunch programs across India

Distributes freshly cooked, healthy meals daily

Funded a vehicle for Akshaya Patra, Hyderabad usable for delivering the midday meals at different school locations with more efficiency and ensuring the freshness of food.

456 schools, 1.37 children across 11 mandals of Medak district in Andhra Pradesh

Swabhimaan Careers

• Reaches out to the policyholder’s dependants post settlement of a claim and considers them for an employment opportunity at HDFC Life based on their calibre and fitment.

Caring for environment

Prohibiting on use of paper cups completely

‘Printing on both sides’ as a default on printers

Desktops hibernating after 15 minutes

Setting usage hours for air conditioners

Initiating internal campaigns to save water, power and paper wastages

Environment friendly celebrations and festivities.

Tree plantation

Partnered with ‘Plant a Tree Today Foundation’ to plant 1,500 saplings in Mumbai in August 2013.

Regularly monitor the growth of the saplings

HDFC Life aims to plant 3000 saplings in the financial year 2014-15

• Winner of ‘Best Marketing Campaign’ awards for India Giving Challenge 2013

• Winner of ‘ Innovative Fundraising Campaign’ awards for India Giving Challenge 2013

• Runner up in ‘Better than last year prizes’ for the India Giving Challenge 2013

• Won the 2nd ‘Best Marketing Campaign’ awards during the India Giving Challenge 2012

• Won the 2nd ‘Best Marketing Campaign’ and 2nd ‘Most Innovative Fundraising Campaign’ awards during the India Giving Challenge 2011

• HDFC Life was awarded the ‘Yuva Hero Award’ in July 2011 for contribution towards the educational support of lesser privileged children

• Won the ‘Most innovative fundraising campaign’ award during the ‘India Giving Challenge 2010’

• HDFC Life was awarded with ‘Yuva Unstoppable Corporate Icon Award’ from Dr. APJ Kalam in Sept’2010

Achievements