csr activities of abfrl

05/02/2023Charmi Chheda

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2 ABFRL

• Madura Fashion & Lifestyle• Pantaloons


3 MADURA FASHION & LIFESTYLE• Acquired by Aditya Birla Groups in the year

1999• In 2000 became division of Aditya Birla

Nuvo Limited• Recently it has demerged and joined ABFRL


4 BRANDS


5 MULTI BRAND FORMATS


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7 CSR MISSION FOCUS

• Girl Child Education• Building Sustainable Livelihoods for

communities around its factories• Health & Sanitization• Energy & water conservation• Sustainable manufacturing & packaging• Reducing carbon footprint & waste management


8 THE JOY OF GIVING

• MF&L raised funds to buy books for Jyoti and her classmates


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• The company in Bangalore helps the physically challenged gain independence and integrate into society • Partnered with the Leprosy Rehabilitation

Centre in Sumanahalli, Karnataka • Partnered with Param Foundation,

Bangalore based NGO to sponsor school kits for underprivileged students


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• Partnership with Kasturba Gandhi Balika Vidyalaya near Bangalore-Mysore highway, a school with 112 girl students from poor and destitute families.• Madura supports this school and has

provided RO water purifiers, shoe racks, plate racks, and a battery for the UPS system.


11 HELPING VIDYA WRITE

• The Help Vidya Write campaign, part of the Corporate Social Responsibility (CSR) initiatives of Madura F&L, raised more than Rs.1.7 lakh as donations.

• 6 identified schools from Bangalore targeting 770 students were given notebooks.

• This was initiated by MF&L Jan Kalyan Trust


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13 EYE CAMPAIGN

• MF&L Jan Kalyan Trust conducted 7 eye camps from 2013-14 in Bangalore’s rural & urban areas

• 1,810 people got their vision checked • 710 people were provided spectacles, and • 161 people have undergone successful

cataract operations


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15 NAMMA LIBRARY

• Unique platform for employee volunteering in the villages around ABFRL’s factories, in three villages in Karnataka & Tamil Nadu

• The main aim is to encourage the reading habit in children and highlight the importance of education and build strong relationship between village communities and factories


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• 144 employees consisting mostly women• These brand ambassadors have impacted

nearly 400 young lives within 2 months• Planning to extend to 8 villages, increase

number of books to be distributed


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Nidhi Raj, Creative Director - Peter England, Madura F&L strikes a pose with Namma Library factory volunteers and children


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SUSTAINABILITY TECHNIQUES• Louis Philippe's 'Evolve' shirts are created

using natural herbal and mineral dyes• Peter England's 'Oxygeans' saves

approximately 80 litres of water per pair of jeans through indigenously developed washing methods during its production phase.


20 AWARDS & RECOGNITION

• The Golden Peacock Awards for Corporate Social Responsibility for the year 2013


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Thank You