CSCU2008 CAMEO ENTRY

Augusta Metro FCUVISA Balance Transfer Promo

Augusta Metro FCUVISA Balance Transfer Promo

Overview of Goals:

•To increase our VISA accounts and activity

•To increase our credit lines & outstandings

•To increase total volume

•To increase total revenue from VISA

Augusta Metro FCUVISA Balance Transfer Promo

Objectives (How to do it):

•Do a review of portfolio and offer credit line increases

•Offer a limited time offer of 5.9% on balance transfers

•Keep Top of Mind Awareness by using various marketing avenues (retail, website, statement stuffers, newsletter, and branch staff referrals)

Augusta Metro FCUVISA Balance Transfer Promo

Total Budget for Marketing Efforts:

•Statement Inserts $1200

•Retail Posters and Images $500

• Creation of electronic media (web graphics, email info) $300

Total Marketing Expense $2,000

Augusta Metro FCUVISA Balance Transfer Promo

Sample Marketing Collateral:

Posters and Statement Inserts

22” x 28” posters used in branches

8 ½” x 11” posters also used

Statement Inserts sent in Quarterly statements to all members

Stuffers are also available in all branches with VISA applications stapled to them.

Augusta Metro FCUVISA Balance Transfer Promo

Sample Marketing Collateral:

Web banner

This banner appeared on our home page of our website and on header of bill pay website.

Banner was also used on e- Newsletter sent to members each month.

Banner would link to our website and image of poster would appear.

Results:

CSCU Data Sept 2007 - 2008

Augusta Metro FCUVISA Balance Transfer Promo

Accounts and ActivityThis Year Last Year Variance

Variance %

Total Accounts YTD Avg. 1,159 1,064 95 8.92%

Membership YTD Avg. 11,815 11,918 -103 -0.87%

Penetration % YTD Avg. 9.81% 8.93% 0.88% 9.87%

Accounts Billed YTD Avg. 833 756 77 10.25%

Accounts Billed % YTD Avg. 71.91% 71.05% 0.87% 1.22%

Accts. w/ Finance Chg. YTD Avg.

656 573 83 14.46%

Accts. w/ Finance Chg. % YTD Avg.

78.74% 75.85% 2.9% 3.82%

Total Cards YTD Avg. 1,523 1,372 151 11.04%

Cards per Account YTD Avg. 1.3 1.3 0.0 1.95%

Results:

CSCU Data Sept 2007 - 2008

Augusta Metro FCUVISA Balance Transfer Promo

Credit Lines & Outstandings This Year Last Year Variance

Variance %

Total Outstandings $ $2,372,254 $1,635,114 $737,140 45.08%

Total Credit Lines $ $6,253,492 $4,476,186 $1,777,306 39.71%

% of Credit Line Used 51.82% 50.61% 1.2% 2.38%

Avg. Credit Line $5,203 $4,179 $1,023 24.48%

Avg. Outstanding Balance $2,711 $2,140 $571 26.68%

Results:

CSCU Data Sept 2007 - 2008

Augusta Metro FCUVISA Balance Transfer Promo

Total VolumeThis Year Last Year Variance

Variance %

Net Sales Volume YTD $2,131,177 $1,755,747 $375,430 21.38%

Average Sales Draft YTD $68.09 $62.06 $6.03 9.71%

Total Cash Disbursement YTD $161,452 $112,224 $49,228 43.87%

Avg. Cash Disbursement YTD $338.47 $245.03 $93.44 38.13%

Total Volume YTD $2,292,629 $1,867,972 $424,658 22.73%

Results:

CSCU Data Sept 2007 - 2008

Augusta Metro FCUVISA Balance Transfer Promo

RevenueThis Year Last Year Variance

Variance %

Finance Charge $ YTD $152,184 $117,472 $34,712 29.55%

Interchange $ YTD $38,345 $31,580 $6,765 21.42%

Annual Fees $ YTD $0 $0 $0 0.0%

Late Fees $ YTD $11,460 $11,040 $420 3.8%

Over Limit Fees $ YTD $1,000 $1,220 ($220) -18.03%

Misc Fees $ YTD $4,297 $4,684 ($387) -8.27%

Total Revenue $ YTD $207,286 $165,997 $41,290 24.87%

Augusta Metro FCUVISA Balance Transfer Promo

Results of Balance Transfer Promotion 2008:

January $28,767.38 June $60,937.99

February$57,501.06 July $64,396.72

March $59,567.61 August $62,802.58

April $22,358.56 September $34,550.74

May $75,095.31 October $103.888.3

TOTAL YEAR TO DATE $569,869.28

Augusta Metro FCUVISA Balance Transfer Promo

Contact Info:Butch Holley, VPButch.holley@youramfcu.org706.854.6140

YOURamfcu.org