cscu 2008 cameo entry

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Augusta Metro FCU VISA Balance Transfer Promo. CSCU 2008 CAMEO ENTRY. Augusta Metro FCU VISA Balance Transfer Promo. Overview of Goals: To increase our VISA accounts and activity To increase our credit lines & outstandings To increase total volume To increase total revenue from VISA. - PowerPoint PPT Presentation

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  • CSCU2008 CAMEO ENTRYAugusta Metro FCU VISA Balance Transfer Promo

  • Augusta Metro FCUVISA Balance Transfer PromoOverview of Goals: To increase our VISA accounts and activityTo increase our credit lines & outstandingsTo increase total volumeTo increase total revenue from VISA

  • Augusta Metro FCUVISA Balance Transfer PromoObjectives (How to do it): Do a review of portfolio and offer credit line increasesOffer a limited time offer of 5.9% on balance transfersKeep Top of Mind Awareness by using various marketing avenues (retail, website, statement stuffers, newsletter, and branch staff referrals)

  • Augusta Metro FCUVISA Balance Transfer PromoTotal Budget for Marketing Efforts: Statement Inserts $1200Retail Posters and Images $500 Creation of electronic media (web graphics, email info) $300Total Marketing Expense $2,000

  • Augusta Metro FCUVISA Balance Transfer PromoSample Marketing Collateral:Posters and Statement Inserts22 x 28 posters used in branches8 x 11 posters also used

    Statement Inserts sent in Quarterly statements to all members Stuffers are also available in all branches with VISA applications stapled to them.

  • Augusta Metro FCUVISA Balance Transfer PromoSample Marketing Collateral:Web bannerThis banner appeared on our home page of our website and on header of bill pay website.Banner was also used on e- Newsletter sent to members each month.Banner would link to our website and image of poster would appear.

  • Results:CSCU Data Sept 2007 - 2008Augusta Metro FCUVISA Balance Transfer Promo

    Accounts and ActivityThis YearLast YearVarianceVariance %Total Accounts YTD Avg.1,1591,064958.92%Membership YTD Avg.11,81511,918-103-0.87%Penetration % YTD Avg.9.81%8.93%0.88%9.87%Accounts Billed YTD Avg.8337567710.25%Accounts Billed % YTD Avg.71.91%71.05%0.87%1.22%Accts. w/ Finance Chg. YTD Avg.6565738314.46%Accts. w/ Finance Chg. % YTD Avg.78.74%75.85%2.9%3.82%Total Cards YTD Avg.1,5231,37215111.04%Cards per Account YTD Avg.1.31.30.01.95%

  • Results:CSCU Data Sept 2007 - 2008Augusta Metro FCUVISA Balance Transfer Promo

    Credit Lines & OutstandingsThis YearLast YearVarianceVariance %Total Outstandings $$2,372,254$1,635,114$737,14045.08%Total Credit Lines $$6,253,492$4,476,186$1,777,30639.71%% of Credit Line Used51.82%50.61%1.2%2.38%Avg. Credit Line$5,203$4,179$1,02324.48%Avg. Outstanding Balance$2,711$2,140$57126.68%

  • Results:CSCU Data Sept 2007 - 2008Augusta Metro FCUVISA Balance Transfer Promo

    Total VolumeThis YearLast YearVarianceVariance %Net Sales Volume YTD$2,131,177$1,755,747$375,43021.38%Average Sales Draft YTD$68.09$62.06$6.039.71%Total Cash Disbursement YTD$161,452$112,224$49,22843.87%Avg. Cash Disbursement YTD$338.47$245.03$93.4438.13%Total Volume YTD$2,292,629$1,867,972$424,65822.73%

  • Results:CSCU Data Sept 2007 - 2008Augusta Metro FCUVISA Balance Transfer Promo

    RevenueThis YearLast YearVarianceVariance %Finance Charge $ YTD$152,184$117,472$34,71229.55%Interchange $ YTD$38,345$31,580$6,76521.42%Annual Fees $ YTD$0$0$00.0%Late Fees $ YTD$11,460$11,040$4203.8%Over Limit Fees $ YTD$1,000$1,220($220)-18.03%Misc Fees $ YTD$4,297$4,684($387)-8.27%Total Revenue $ YTD$207,286$165,997$41,29024.87%

  • Augusta Metro FCUVISA Balance Transfer Promo

    Results of Balance Transfer Promotion 2008:

    January$28,767.38June$60,937.99February$57,501.06July$64,396.72March$59,567.61August$62,802.58April$22,358.56September$34,550.74May $75,095.31October$103.888.3

    TOTAL YEAR TO DATE $569,869.28

  • Augusta Metro FCUVISA Balance Transfer PromoContact Info:Butch Holley, VPButch.holley@youramfcu.org706.854.6140

    YOURamfcu.org