Topic: Crystal cruise

Name: Nuttanun puangraya ( 54901090014-6)

Nichapa suriya ( 54901090015-3)

Sanunya praneesri ( 54901090028-6) Srisakul wannasin (549010900500)

Artur Ruas Braga (54901090055-9 )

BackgroundFounded 29 sept.1885

1950-1960 NYK expanded its cargo

operation

1978-1985 NYK became a partner in Nippon Cargo

Airlines

1988 NYK revived its passenger ship business in with cruise ships operated by its newly formed subsidiary Crystal

Cruises.

headquarters in Chiyoda, Tokyo,

Japan.

Headquarter: LA, USA

Crystal symphony

Our fleet Crystal

symphony

• Crystal Symphony is a cruise ship owned and operated by Crystal Cruises. She was built in 1995 at Kværner Masa-Yards Turku New Shipyard, Finland She is the sister ship of Crystal Serenity and Crystal Harmony.

Concept and construction

• Crystal Symphony was ordered in December 1992 and entered service in May 1995.

• 2006 second time refit it cost 23 Crystal employed over 750 external workers to join the existing 545 crew to ensure a timely completion.[

• The refit was done in BAE Systems Norfolk Ship Repair in Norfolk, Virginia.[

Port of

call

• In 2010 she cruised the Indian Ocean, Red Sea, Mediterranean, British Isles and Baltic before a 15-day cruise in the Arctic Circle. The winter 2010 season, saw visits to New York City and the Panama Canal. In July 2013 this cruise liner entered the Black Sea and visited the city of Odessa, Ukraine. As of November 2014 she was in the waters around New Zeland and was seen in port at Wellington for the first time on 18 November 2014.

General characteristics of crystal symphony Tonnage: 51,044 GT

Length: 238 m (781 ft)

Beam: 30.18 m (99.02 ft)

Draught: 7.59 m (24.90 ft)

Decks: 12 decks

8 decks passenger accessible

Installed power: Six Wärtsilä-Sulzer diesel engines

25,260 kW (33,880 hp) (combined)

Propulsion: Diesel-electric; two shafts

Speed: 20 knots (37 km/h; 23 mph) (service)

21 knots (39 km/h; 24 mph) (maximum)

Capacity: 922 passengers

Crew: 545

Crystal serenity

Crystal

serenity

• Crystal Serenity is a cruise ship, owned by the cruise line, Crystal Cruises. Crystal Serenity was built in 2003 in STX Europe inSt. Nazaire.[

concept and

construction

• The lead designer of Crystal Serenity was Robert Tillberg of Tillberg Design.[ The other designers were the Italian Garroni Designers Company, Japanese Okada & Associates, American Nix Firestone Associates and II by IV design Associates, British Stephenjohn Design and was internally designed by Brennan Beer Gorman Monk (BBGM) of New York.

• the construction of Crystal Serenity, with an expected delivery by June 2003, 

Port of call

• departing Southampton and cruising Northern Europe. During her inaugural season, Crystal Serenity held summer cruises in Europe, the Mediterranean Sea, and a transatlantic crossing. It was followed by two Caribbean/Panama Canal voyages and a combined Christmas/New Year Mexican Riviera cruise, round-trip from Los Angeles[

General characteristics

1990–2006: Crystal Harmony

Crystal harmonyDuring the Crystal Harmony ' s maiden voyage

in the South American/Caribbean waters, the ship caught on fire due to water entering her engine system. The Crystal Harmony drifted afloat for three days and, after passengers debarked in Panama, she sailed to the island of Curaçao, escorted by a tugboat.

The Crystal Harmony was retired from the Crystal fleet in 2005. It was transferred to the parent company Nippon Yusen Kaisha, underwent some renovations, and re-entered service as Asuka II.

Swot analysis of the cruise lineStrength

• Broad service offerings• Geographically diversified operations• hallmarks of Crystal extraordinary service,

abundant space, exceptional quality and incredible choices. 

weakness • lawsuit

opportunity

• Positive outlook for global cruise line industry

• Positive outlook for global travel and tourism industry

• Strategic growth initiatives

threat

• Environmental legislation and regulations

• Risks related to unforeseen circumstances

Marketing strategies and target market

Educational program

• including the Computer University@Sea and the Creative Learning Institute, which offers classes and lectures on the arts, business, wellness, and food and wine. Crystal Cruises offers unique luxurious shore excursions and Private Adventures, which are shore trips personally tailored to a guest's interests.

Cruise Participant

Demographics

• most guests are well-traveled seniors.

Cruise length

•The length varies from seven to 108 days.

Cruise product and serviceAccommodations 9 Exquisite views of an ever-

changing horizon. From the sublime comfort and quiet privacy of your well-appointed verandah stateroom or suite, watch the world unfold before your very eyes.

THE DIFFERENCE IS A PERFECT NIGHT'S SLEEP

SANCTUARY AT SEA

THE ULTIMATE INDULGENCE

DELICIOUS BEGINNING as morning breaks on shore, savor the arrival of each new day with a quiet breakfast on your private verandah. Or, enjoy complimentary in-room dining any time, day or night. The choices, all of them, are exclusively yours.

SIMPLE LUXURIES The pure beauty of fresh flowers. The pampered comfort of twice-daily housekeeping and nightly turndown service. The difference is Crystal clear.

THE HEART OF REVELRY A welcoming ambiance of contemporary style and warmth. The newly refurbished Crystal Cove is host to soft piano music and lively conversation. An ideal setting whether meeting for pre-dinner cocktails or following a day ashore.

A PASSION FOR PERFECTION Tables dressed in Garnier-Thiebaut linens,

A MOMENT TO RECHARGE Dive in and relish the feeling of absolute freedom. The feeling of not having to be anywhere... for anyone. Time, finally, just for you.

SOOTHE YOUR SOUL Melt into the sublime comforts of the only Feng Shui-inspired spa at sea, repeatedly voted the World’s Best, where you'll appreciate the perfect balance of pampering relaxation.

CONTEMPORARY TRADITIONS, SOPHISTICATED GAME , CAPTIVATING PERFORMANCES, ENCHANTMENT OF THE SEA

Dining Savor authentic pad thai on a journey through Asia. Or fresh paella while cruising the coast of Spain. The Crystal Dining Room sets the stage for an eclectic menu of regionally inspired dishes as well as traditional classics.

CULINARY DELICACIES Creativity, innovation and gracious service are the hallmarks of Crystal’s culinary philosophy.

A TABLE BY THE SEA, PLEASE

The briliance of nobu

Known simply as "Nobu" the world over, master chef Nobuyuki Matsuhisa brings his inventive Japanese cuisine to Silk Road, the only sea-going restaurant in his global empire.

Made to order, fresh indulgences

Bar and lounges CREATIVE BEGINNINGS Fresh mango, muddled raspberries or a zest of

ginger. Savor a custom-blended cocktail at the Cove Bar, where something as seemingly simple as an aperitif becomes a stellar event unto itself.

THE NIGHT IS ELECTRICA DJ spins the latest dance tunes as state-of-

the-art lighting fills Pulse with an air of energized excitement. The vibe is hip, current, now. It’s time for fun.

With its dark paneled walls and rich leather club chairs, night of light,

Dance to your heart content With the routine of daily life left far behind,

you find a lightness in your step, a song in your heart. Here, as you dance across a vast blue ocean, love begins anew.

Broadway to Hollywood, & the place to be

Cruise itinerary (regions)

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