CRUMB AND GET IT

By: Lucas Coplon

Goal: Re-brand the store as a fun, family store with advertisement in order to capture consumer attention thereby creating potential clients.

About:• Crumb N Get It is a small family owned business

located on E. Main St. in downtown Radford, Virginia.

• This shop is famous for their delicious from scratch cookies and the various “custom” cookies that are made.

• Opened up just a few years ago, but has become a large hit for those in the Radford community.

• Shop recently received some media in the recent election.

Target Market:Demographics:• Families with kids• Radford, Pulaski, and Christiansburg

residents• Home owner• Full time employed• Gender and ethnicity inconsequential

Psychographics:• Family oriented• Hard working• Self rewarding• Indulgent• Desirable

Consumer Profile:

Meet the Berman family. They are a family of 4 James the father, Christina the mother, and their two children Kristen and Cody. James and his family live just outside of Radford, and James is on active duty in the army and is stationed at the ammunition depot in Pulaski County.

James is a family man, he enjoys providing for his family and being around for the special moments in his kids lives. They eat out often and are looking for a good dessert store to go to after their meals. Perfect for Crumb and Get It

Consumer Attractions &Favorites:

• This shop features all the original cookies we have grown up on as well as some new store recipe cookies.

• Also we have our make your own cookie deals.

• The shops delivery service and its catering capabilities are available at any time.

• Anniversary Celebration

Creative:

• Twitter page• Flyer• Store T-shirts• Store Stickers

This is our online social media twitter page. we are testing out a plan to make Crumb & Get It more tech toy friendly. Also we would like to be able to react with our customers and get insights on what is and isn't popular

Crumb

And Get

It

1154 East Main St

Call: 540.838.2288

Or

Follow us on twitter:

@WaytheCookieCrumbles

“Just the way you lik

e em”

This is a flyer that will be distributed in the local restaurants and places to eat in order to attract customers with our unique flyer.

The always popular “keep calm” mixed with a little cookie feel. These are very fashionable and advertise well.

Store Stickers

Store made stickers that kids and people who would like one may take with the store logo on it. this helps build customer relationships with the store and attracts new customers.

Got My

Crumbs On