Crowdsourcing – Tapping into the

Collective Mind with Jams, Visioning Sessions

and Wikithons Andrew Felton, Evita Hollis and Tim Wilmot

Agenda

Intro

Three Transformational KM Services

Jams

Visioning Sessions

Wikithons

Closing

Q & A

2

ConocoPhillips is a Global Exploration & Production Company

3

Will Be:

Values Based

Performance- and results-driven

Focused & aligned

Efficient & non-bureaucratic

Empowered & collaborative

Inspired & fun

Collaboration is vital to our success as an agile independent

Spread the word…culture changes happen one person at a time

4

Collaboration has become Figural in Defining the New ConocoPhillips

Jams

DEFINITION & PURPOSE:

Online collaboration sessions where people “crowd source” key problem solving areas and opportunities

Usually take place over a specific period of time (about 48 hours) and use active moderation to manage the discussion flow process

Not a free-for-all, but rather are focused discussions about predetermined focus areas across selective groups of people

Spark conversational, meaningful exchanges of ideas and perspectives that can support the formal development of strategic frameworks

5

.

What? A 48-hour online collaborative discussion

When? Beginning Sept. 18, 9 am Houston CST

Why? To solicit ideas and thoughts on how to drive better integration between our business units and corporate functions

.

What? A 48-hour online collaborative discussion

When? Beginning Sept. 18, 9 am Houston CST

Why? To solicit ideas and thoughts on how to drive better integration between our business units and corporate functions

Who? Sponsored by the EVPs and Asset Integration Leadership Team (AILT) Link to Jam Site

Who? Sponsored by the EVPs and Asset Integration Leadership Team (AILT) Link to Jam Site

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Integration Jam 2012 Analysis Purpose / Objectives Agenda

To identify and analyze core themes from Integration Jam input from business units and functions

To identify “quick wins” that can help show results immediately (“Top 10 Integration Hot Spots”)

To “stack hands on” and prepare for presentation of improvement opportunities to leadership

1. Getting Started

Introductions

Overview of the Jam Analysis Process

Topic Assignments (Primary & Secondary) and Pairings

2. Analysis

Analysis of Topics – Two Rounds of 3 Topics Each

-- Breakout by topic to ID issues, analyze them, and

generate recommendations

-- Report Back and Discussion

3. Implications

Identifying and Prioritizing Potential Quick Wins

-- Breakout by topic to ID quick wins, rate business value

& do-ability, and assign timeframes

-- Report back and discuss with entire team

4. Communications & Wrap-up

Preparation for leadership presentation

Next Steps

Evaluation of Jam Process & Analysis

Other Jams Held to Date

Information Technology held a Jam prior to the May 2012 launch of ConocoPhillips to crowdsource its new IT strategy within an independent exploration and production (E&P) company

Technical Training and Development held its Jam as part of its approach to create a globally-focused training strategy for the new ConocoPhillips

Global Communicators held a jam in place of quarterly conference call

A Procurement division held a Jam to solicit feedback about suppliers

A specific office location held a Jam to collectively plan its office layout and management

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Jams have sparked and harnessed the creativity of far-flung

groups of people and provided bold new strategies and

improvements to the business

Visioning Sessions

DEFINITION & PURPOSE:

A visioning session is an interactive, exercise-driven session focused on identifying elements of a clear direction or desired state.

It is designed to gather information and ideas to transition from theoretical enthusiasm to concrete ideas.

The session enables participants to understand major issues and challenges.

Participants focus on discovering solutions that provide value to the company.

By the end of the session, characteristics will be defined to explain what the organization can become right NOW, as well as in the short, medium and long-term timeframes.

As a result, the organization will walk away with a range of realistic, tangible and actionable next steps toward achieving the desired state.

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Strategic Framework Vision – Choosing the Journey

Current State

Today Activity

and Organization

?

“No Decision” is a Decision for Ad-hoc Change

Defined

Future State

Evolved

Future State The Current State is always changing, the

provocative question is: how do we

manage the change?

Tomorrow Future Activity

and Organization

Functional

Excelle

nce

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Visioning Session – The output of each exercise provides critical input Good, Barriers, Future State.

Visioning Session

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Se

ss

ion

Re

su

lts

Visioning Session Timeline

What is good, what is not good.

What could be…

What can we do now? (timeline)

Exercise #1:

Castaway Island

Exercise #2:

Future Visioning

Exercise #3:

Future Visioning

Vision: e.g., We will xxxx to leverage xxxx to

achieve xxxx.

SEE

APPENDIX

FOR FULL

RESULTS

Visioning Process

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idea

idea idea

idea

idea

idea

idea

idea

idea

idea

idea

idea

idea

idea

idea

idea

idea

idea

idea

1

3

2

Init

iati

ve

Init

iati

ve

Init

iati

ve

1

2

3

Session Outputs

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Launched June 2010

Same software utilized by Wikipedia – MediaWiki

ConocoPhillips’ Online Encyclopedia

Supports and enables an

environment where knowledge

content is collaboratively captured,

developed, retained and maintained

for application and re-use.

Wikithon

DEFINITION & PURPOSE:

A Wikithon is similar to a hackathon* event, but geared toward knowledge content important to the business.

Wikithons provide a fun atmosphere, with an open house feel, where users can gather, mingle, learn more about wiki technology and share wiki tips and tricks.

Wikithon events can be held with either large, small and/or virtual groups settings.

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*Hackathon: (where computer programmers collaborate intensively on software projects)

What you need

Hosting a Wikithon Event

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Many hands-on experienced wiki users.

Engaging activities:

New users

Create user page and sandbox

Add acronyms

Navigation help

Editing help

Experienced users

Create wanted pages

Editing pages

Linking content

Help others

Incentives

Food, door prizes, comfortable setting

• Ground-up Network building and ongoing

facilitation support

• Network leader orientation, training, meetings,

newsletter for best-practice sharing

• Network action planning

KS Support (General)

Knowledge Sharing Services Service Level Commitment with Business

• Communication support (network newsletters, surveys, sponsor messages, etc.)

• Meeting facilitation (e.g. core team meetings)

• Portal-related training – members / others

• Network Training and Awareness Sessions – face-to-face or virtual

• Process enhancements promoting collaboration,

knowledge retention and transfer

• Success story management

• Capture and posting of significant presentations

• Network metrics

• Portal configuration and enhancements

• Content & Taxonomy support (semantic analysis)

• Quarterly Network health checks and improvement recommendations

• Social network analysis (measuring network effectiveness)

• Collaborative jams – transformational

• Visioning Sessions – transformational

• Wikithon - transformational

• Identifying of Subject Matter Experts

• Knowledge mapping & content “hygiene”

• Internal / External Info Retrieval / Search

Network Leader/Member Services

• Content Consultation

• Category and Portal Structuring

• Moderator Support

• Audio / Visual Support in OneWiki (& EKL)

• Knowledge Retention Strategies

OneWiki Support

Ente

rprise-w

ide s

upport

Technical & Content Support

2012 Americas Most Admired

Knowledge Enterprise (MAKE)

AND

2012 Global MAKE Winner!

Questions/Comments?

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