crowdfunding of charitable projects
TRANSCRIPT
Crowdfunding charitable projects
Attracting funds from the crowd for social good
Crowdsourcing
What is crowdsourcing for?
Free time
Information Expert review
Resources
1714 John Harrison
1858 First Oxford Dictionary
Crowdsourcing always was there,
But that is internet that wasn’t
Crowsourcing – is a method of solving tasks or create value by uniting like-minded people online
CROWD + FUNDING
CROWD + SOURCING
Funding art projects
Часть II
Проекты в сферах искусства, комиксов, танцев, дизайна, моды, театра, музыки, фотографии и др.
Kickstarter
Who attracts funding: designers, scientists, musicians, IT-pros.Limitation: only USA projects
7496
9700
3175Продажи
were fundeddidn’t accomplish the budgetin process
Stats of Kickstarter
Indiegogo.com
Russian IndieGoGo
Дата запуска: осень 2010 г.География: от Петербурга до ВладивостокаСобранные пожертвования: 195 398 р.
Text
Проект «Мой учитель» БФ «Кто, если не я»
Дата создания: 2010 г.Собрано 1,5 млн рублей
Выполнен 1 проект
My teacher
Now you can support the initiative of a local teacher
Упсала ЦиркUpsala circus
Everyone can choose a part of marquee and brand it. Money attracted will be spent on charity needs.
Advert Activism
http://www.advertactivist.com/
Crowdfunding for social ads
Why??Anually $428 bln are spent for commercial ads
Social projectsSocial entrepreneurship
Часть III
Crowdrise
www.crowdrise.com
Was created: September 2009Additional function: Bonuses for people who give
Start some good
www.startsomegood.com
• Social eterprise• Top: microfunding, agricultural
projects and eco-tourism • Activation period: 7-90 days
Ioby - eco projects
http://www.ioby.org
• $174618 gathered so far;• 101 projects funded;• 78% projects funded;
Global Giving Fund
http://www.globalgiving.org
Armenian projects @ Global Giving Fund
Armenian projects @ Global Giving Fund
Armenian projects @ Global Giving Fund
Rusyny
www.rusini.org
Started: 2012Hybrid idea: society + business
Rynda.org
http://www.rynda.org
Tugeza
www.together.ru
RosPil
http://rospil.info/
Crowdfunding of Charity on Russian Groupon
Stats. Recommendations
Часть IV
Stats (2 years)
$ 32 mlns $ 123 mlns
12 000 projectsin 2010
31 000 projectsin2011
Примерно $8 млн.
For comparison
Traditional mistakes
• Low level of private funding• Under-developed payment systems
• No tax-free rule for donors
Common problems
#1 We opt-in the platform for crowdfunding
#2 People can’t donateThey can, if only you could fix the following:•you ask of something unclear•you have poor pictures•application is not up to date•not many people donates so far•broken URL-links
#3 Gathered money... Now ONLY crowdfunding!
• Diversity of resources• Longterm funding• Goal-setting
it’s great when unknown
people donate and you don’t
need to do anything
it’s bad when there no success
story to share and you rely
only on them
WOW effect
Who gets what
Reasons to donate:
Revenue sharing;
Join the idea;
Charity.
Platform owners:
- take sponsors fee- take commision (4-15%)
• Thanks from project authors• Product as a gift• Advertising• Лотереи, игры
Bonuses for social investors
te-st.rufacebook.com/TeplitsaST