crowdfunding - funding innovation and growth of smes in europe

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Crowdfunding in Europe Funding Innovation and growth of SMEs

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Crowdfunding in Europe Funding Innovation and growth of SMEs

Ronald Kleverlaan

Vice-chairman European Crowdfunding Network

CEO WEBclusive

@kleverlaan

European marketleader in crowdfunding software

www.webclusive.com

European Crowdfunding Network

Building a pan-european Crowdfunding ecosystem

fostering transparancy

Raising professional standards

creating networking opportunities

undertaking industry and impact research

Local ambassadors in 12 countries

150+ prospective members

Crowdfunding

Crowdfunding

Traditional Funding

Bank, VC or Fund

Business

Business

Business

Crowdfunding - Direct investment

Business

Business

Business

Business

Crowdfunding

=

Community Funding

Market research and marketing

The investment Ecosystem

Size of the market

$2,7 billion (81% growth) in 2012

Source: Massolution crowdfunding industry report 2012

1,1 million campaigns in 2012

Source: Massolution crowdfunding industry report 2012

Categories of crowdfunding

Source: Massolution crowdfunding industry report 2012

Loans largest type

Bron: Massolution crowdfunding industry report 2012

Trends in Europe

Civic crowdfundingBuild your own city

Larger projects7 million euro raised to buy 2 windmills

Crowdfunding & traditional finance$10 M pre-sales + $15 M Venture Capital

Local for localFinancing local businesses by the local community

Banks experiment with crowdfunding ABN Amro and Rabobank in The Netherlands

Key Take-Aways

Can fill investment gap (<1M euro) for SMEs

Crowdfunding = Community funding

Local for Local investments

Helps attract other forms of financing

More then Money: Market research & Marketing

Ronald Kleverlaan

[email protected]

@kleverlaan

Let’s talk crowdfunding!

+31 628 254 452

http://slideshare.net/kleverlaan