Cross-Fit: Forging Elite Fitnessby: Giovanni Toscano

Target

Cross-fit tries to engage all ages (usually above the elementary level)

Men and Women

Athletes-high school,college, and professional level

Most importantly trying to target those who are not in shape!

Everyone can try these vigorous workouts!

Cross-Fit

Your health is on the line, people need to start becoming more active. In today’s society people are becoming more lazy and look for the easy way out. Good thing for them is that Cross-fit is very fast paced and strenuous therefore doesn’t require much time spent at the gym.

Main Goals

The main goal is to get people up off the sofa and to become physically active. Basically to “get fit”.

Cross-fit wants people to engage in workouts and start living a healthy lifestyle.

Gaining followers and participants is key! This means more people are attempting to get in shape.

Tools/Tactics

Sponsoring Cross-fit athletes would be a great idea and would attract a lot of attention especially in men.

Having a clothing line that sponsors it’s Cross-fit athletes would be simple yet fun. We could simply make workout clothing or simply t-shirts or sweatshirts. Men love workout apparel and wearing it out would also be an advertising agent

Advertising and promoting on the web and social media everywhere

Cross-fit spread all over US!

Advertising

Promoting Cross-fit on television commercials would be important since the people we are targeting are sitting on the couch becoming unhealthy.

Handing out flyers at high school events and gyms all around can help promote the product as well.

Creating Youtube ads with short workout videos with an influential speaker can get someone pretty excited to get out and workout.

Twitter advertising is also important because many people today are constantly looking at tweet updates and when people post about the rigorous exercise they just did, more people will be interested to follow.

Posting their results on instagram also gains attention since Instagram is taking over how people post photos.

Creating a blog would be essential because people would like to hear about the workouts via reviews/comments and you could check out peoples opinions on if they enjoyed it or if the workout was useless.

Last but not least, having a Facebook page for Cross-fit workouts can help gain interest because it can give a quick bio about what Cross-fit is and what its purpose is.

Key Performance IndicatorsA few ways to check the success of promoting and advertising would be to check participation and sign ups throughout all Cross-fit facilities.

It is a new and upcoming way to get into shape so you will notice the influx of participants.

You could track costs by using “socialWOD.com” which was started by cross fitters a few years back.

Another way of checking booking,billing,and revenue is at “MindBodyOnline”-There you can get a live agent on a 24hr chat hotline where they help give insight and ideas to increase your revenue.

Building, advertising, and promoting via social media and etc. would be about $5,000-$10,000 daily which is a lot of money.

Cross-fit = Healthy lifestyle

Cross-Fit workouts!

All About Cross-Fit