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CROS Anual Report - 2010/2011 The birth of the alternative model of higher education

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Anual report for 2010-2011.

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Page 1: CROS Anual Report 2010-2011

CROS Anual Report - 2010/2011

The birth of the alternative model of higher education

Page 2: CROS Anual Report 2010-2011

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Thank you for inviting me to CROS Camp. Last week I understood the Alternative University concept and I believe it’s not a dream but a reality allready happening.

Diana Certan - Executive Director, New Horizons Foundation

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Dear friend,

Thank you for opening this document that represents an overview of an entire year for us and it could be a source of hope for its readers. We say this hoping that you too believe that, in the years to come, we have to put other values at the foundation of the educational system in Romania and the rest of the world: Autonomy and trust instead of control. Diversity and personalization instead of standardization. Connectivity and integration instead of isolation and fragmentation. This profound transformation is our mission for the next 20 years. We are now in the innovation stage. We need to invent and implement alternative models of learning based on a new set of values and these models must demonstrate both their educational efficacy and their power to become sustainable. For CROS, 2009/2010 was like an explosion: hundreds of hours of training, 8 projects started, 25 web-sites for youth NGOs and over 650 direct participants in our projects. In contrast with that year, in 2010/2011 we doubled the energy gathered by CROS but we focused 90% of it in 3 projects: HRemotion, New Media School and CROS Camp. These 3 projects represent the implementation of an alternative model of higher education based on autonomy, social learning in communities of practice and voluntary work. This year was a success for us because the alternative education model proved to be effective and sustainable. We implemented it for 120 students from 21 organizations in 2 communities of practice: HRemotion and New Media School. We managed 9 different educational processes in one year, of which 4 were new. We organized over 100 learning events, trained 26 counselors for self-directed learning, we engaged 20 mentors and 26 professional coaches, which had over 800 individual meetings with the members of our community. We accomplished all this in partnership with 40 organizations, of which 21 student organizations, 5 multinational companies, 2 prestigious training and consulting companies, an international institute dedicated to learning & development professionals and one public museum. At the end of this amazing year, we have decided that, in the autumn of 2013, we will launch the Alternative University we are dreaming of. We hope to have you by our side in the future. With friendship, trust, passion and responsibility, CROS Team

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The alternative model of education offers a rich environment of people, resources and experiences made up of three integrated learning spaces:

• an action space for real world experiences, offered by the student organizations;• an individual space in which every student leads his own development with the help

of a counselor for self-directed learning, mentors and a professional coach.• the community that is a place for reflection, conversation and collaboration.

In 2010/2011 we implemented this model managing 9 learning processes:

1. The counseling for self-directed learning program2. The mentoring program3. The coaching program4. The experience sharing program5. Trainings and courses program6. Administration of the online platform and virtual interaction7. The community building program8. The “3 books / month” program (Knowledge management)9. CROS Camp

What does “alternative” mean?

CROS Alterantive Model of Higher Education

Synthesizing last year’s results, we consider the following as being the most significant:

1. We tested the alternative model of education with all it’s 9 different components;2. We created a social entrepreneurship business mode for the educational model;3. We assembled the critical mass of supporters for the Alternative University;

YOU

skills Passions

Knowledge

Attitudes

AutonomyMastery

Initiatives & solutions

Projects

Results

Developing teams & organizations

Needs &

Challenges

Higher purpose

& relevance

Intrinsic

Motivation

Questions and

ExperiencesKnow-how &

Good practice

Networking

Info & Resources

The Art of

Learning

Youth NGO

Community of practice

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The main accomplishment of this year is that of introducing 4 new programs which, added to the ones already mentioned, make the alternative educational model even stronger:

CROS Camp – a 7 day camp that represents the initiation in HRemotion and New Media School. CROS Camp has grown from 60 participants in 2010 to 120 participants in 2011;

The counseling for self-directed learning is an innovation for which we have yet to find an equivalent in other educational programs; This year we created a counseling methodology and we trained 26 counselors that, in one year, accompanied 36 teenagers and helped them set their own learning goals, identifying strategies and resources for learning, using the best suited methods and tools and self-evaluating their progress.

The 2.0 Courses substitute the classic university courses combining the learning from projects and training courses, counseling and academic study; This year we implemented 4 such courses on the topics of “Learning and development in organizations” and “Creating and developing a team”;

The mentoring program was created after consulting many case studies in the literature. What resulted is a mentoring program that promotes natural and autonomous relationships. After the opening event, in just 2 days, over 20 mentoring relationships were formed.

Along with these new programs, we continued the sharing experience workshops (22), training events (6), the coaching program (30 one-on-one programs), the “3 books / month” program, we redesigned and simplified the online platform and organized 14 sessions of training for it’s further use and we extended the community building activities experimenting for the first time 2 social games. On a global scale, the result of implementing all the 9 learning processes is that of being able to apply the alternative CROS model with 120 of participants from 21 student organizations. The feedback from both the participants and other stakeholders encourages us to believe that the CROS model is the beginning of a strong alternative to the classic higher education system.

1. Implementing the basic processes of the alternative education model

1.

4. 2.

3.

• 800 one-on-one meetings (coaching, men-toring, conseling)

• 100+ learning events (trainings, sharing workshops, courses, etc)

• 20 mentors• 30 accredited coaches• 26 conselors and 36 counseling for self-

directed learning relationships• 120 participants at CROS Camp 2011

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2. Sustainability and social entrepreneurship business model

3. The critical mass of supporters

From the beginning of the HRemotion program (2009) participating was free of charge in both communities. This year has offered us the arguments to ask for a contribution of 200 euro per participant, representing 10% of the programs actual value. The fact that, starting this year the 116 participants in HRemotion will contribute 200 euro has 3 meanings:(1) it is a proof that both Hremotion and New Media School programs are considered a valuable learning experience, (2) it is an important element of our business model and (3) it is a way in wich the participants become

more responsable for managing their own learning. The companies interested in the alternative model have had the chance to be convinced that the model we are proposing is valuable for them and so we have the first partnerships with companies that contribute financially to our learning comunities. Therefore, the second remarkable result of 2010-2011 is the financial sustainability of the model and that the educational model has gained a social entrepreneurship business model.

The third remarkable result of 2010-2011 is the trust which the Alternative University project earned. At the end of this year in which we succeeded to implement all the components of the model, the general feedback of the participants, mentors, coaches and partners is that they now understand and have confidence in the learning model. We developed educational partnerships with Human Invest, ITOL, Achieve Global. They invested in the development and implementation of the educational model, along with companies like Unilever, Apa Nova, Coca-Cola HBC, JTI,

Omnicom. We benefit from the trust and help of a large number of professionals in the human resource and communication fields. Besides this, the ideas of the alternative CROS model and of the education revolution have started to take shape in public space through articles in Forbes or Cariere or through participation in conferences such as TEDxYouth . Therefore, this year’s third significant result is the formation of a critical mass of supporters of the Alternative University project.

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By developing “the first prototype” of the alternative model and demonstrating that it is viable and that it can become sustainable, the alternative university project evolved from concept to reality. The Alternative University will be a relatively small, educational university (less than 1000 students) having a strong personal development component. Although relatively small, the Alternative University will be significant by being a benchmark regarding:

• student centered learning, autonomy, flexibility and personalization ;

• integrating real life, practical experiences and the connection with the social-economical environment;

• integrating personal and professional development

In an optimistic scenario, other universities, convinced by the attractiveness of the alternative model and by the fact that it was already implemented in Romania, will become

much more innovative regarding the teaching methods and much more flexible, more student centered and focused on a holistic aproach to development, and more open to practical experiences and the outside world. At the same time, other social entrepreneurs will be inspired by the Alternative University model to create similar projects. The Alternative University has the potential to become a laboratory of innovation in education and o source of inspiration and good practice for the higher educational system in Romania and for other social entrepreneurs in education. Secondly, the alternative model and the Alternative University offers amazing learning experiences for hundreads of high potential individuals from the young generation that chose to learn in Romania, forming the core of powerful network of people that have experienced a different model of education. They can develop or support transformational projects in education to the point where a large scale movement will have been triggered .

IMPACT IN ROMANIAN EDUCATION

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The Components of the Alternative Model

1. Counseling for self-directed learning

This program has the biggest innovation factor, being one without an equivalent that we know of in other educational programs. In it’s implementation we have engaged 26 members of the community during a period of 2 months. They learned about self-directed learning and how to accompany somebody on his road to autonomy. The program started on 13 November and the meetings for counseling took place from November 2010 to July 2011. 36 participants decided to sign in and entered a 1 year program.

Self-directed learning means:• the capacity to set your own learning goals;• the ability to choose your own learning strategies

to make the most of the learning resources available, the context and your learning style;

• using different learning methods and tools in an effective way;

• Self-evaluating your progress and setting new goals;

Examples of results: • I learned to evaluate myself;• I identified my objectives; I was able to manage

them and attach deadlines to them;• I am much more open towards learning and I have

a desire to learn something new everytime;• I have more courage and trust in my own strenghts;• I’ve become more balanced;• I’ve become much more “tidy” in my working

process and I can focus even more now• I’ve gained the reflex of asking myself questions

about me and about the things that I learn from every experience;

• now I see the learning process as an integrated part of my life;

• I am much more open towards speaking in public;• I learned to listen, in order to understand;

• I learned to give and receive feedback;• I realized what are my favorite learning strategies

and started improving them;• I have tested new learning strategies;

During a contest organized by TechSoup we created a video clip dedicated to self-directed learning and it won the popularity prize all over the globe.

http://www.youtube.com/watch?v=IwvaxtDenzU

2. The Coaching Program

The coaching program was implemented this year in its second edition. It’s a non-directive method to support people in reaching their personal and professional objectives, to be able to take on challenges and to perform. The registration took place at the end of February and 30 participants started the program accompanied by accredited professional coaches. We received support from the best coaching schools in Bucharest : Noble Manhattan, Competent Consulting, MetaSysteme and The Romanian Society for Coaching. Because we wanted every coach to understand better the background and context of the coachees, their profile and the overall goals of the programe

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““If I were to attach a tag-line to the coaching experience, I would most certainly write : “it gives you wings”. It gave me wings to grow, to discover myself and my human values, the purpose

for which I do everything in my life, to assign myself objectives and event to achieve them.”

““It helped in the way I look at others and now I can start without any judgments and expectations” Ioana Cepoi - coachee

“ For me it was a most pleasant experience ; I had the possibility to work with 2 coachees who took this process seriously and obtained remarkable results in their lives. At the end I gained enthusiasm from this project and the desire to create new projects for youth. “

“ The fact that you offer to young persons such a space for them to ask themselves the fundamental questions in this step of evolution regarding the road that they choose in life , brings me even closer to you. I am very excited about your openness and your energy . It was a marvelous challenge that brought me back in touch with my passion of working with young people”

we had individual meetings with each coach. Also, through these meetings we decided to learn about each and every coach in order to evaluate correctly if he is a good fit for our needs. 26 coaches accepted our invitation in the program. On 15-16 of March an event was organized in order to match coaches and coachees. Among the guests we had Gerard O’’Donovan, founder of Noble Manhattan and Horea Murgu – president of the Romanian Association of coaching, their presence showing the support that the alternative model has from the professional coaching community in Romania.

3. The Mentoring Program

For us, mentoring is a relationship in which an experienced professional supports a person with less experience and helps him to develop his abilities and his character. The purpose of this program is to bring back the mentoring practice at the core of the learning and development process, encouraging our students in the habit of having mentors throughout their life. The roles a mentor can have in a relationship with his mentee are:• to facilitate the mentee’s search for his element,

offering advice , techniques , letting him fail but helping him to learn from his mistakes;

• to encourage his mentee and to give him the confidence that he can realize things that he believes are impossible to achieve

• To spot in him the talent and the passion• To push the mentee so that he goes beyond

what he percieves as his limits;

In the mentorship program we had 13 mentors from the human resources/training/ learning field and 10 mentors from the communication fiel.

On 18 and 19 February we organized a two-day event for the acquaintance between the mentors and the mentee. First day we had short presentations of the mentors and 3 sessions of “Living Library”. During these sessions the mentors and the mentees had the possibility to find out more things about each other. The next day there had been 16 one-hour sessions held by the mentors. The majority of the sessions had been focused on life stories, on discussions about the professional path of the mentors until present. After the launching event 20 mentorship relations were formed. To make sure that the mentors are as present and visible as

Andreea Ciobotaru - coachee

Ramona Lăcătuș - coach

Gabriela Bujor - coach

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they can be, we involved them in other programs from the community as teachers of the course 2.0. (Roxana Mocanu- the founder of ITOL and Radu Margarit- trainer Achieve Global) or by inviting them to present case studies in the workshops for experience sharing (Luminita Keles - Employer Branding Manager JTI, Madalina Uceanu- Senior HR Advisor at Career Advisor, Marilena Barbulescu- HR Business Partner Unilever).

The presentations of the mentorship program can be accessed here:

• http://issuu.com/cros/docs/mentorat-in-comunitatile-de-practici-cros

• http://www.youtube.com/watch?v=wbfbWC2s4e0

4. Experience sharing workshops

During the entire year - from September till May- there had been sharing workshops on topics like:• The role of the HR department in a student

organization• Integrating new recruits• Assessing the learning needs• Mentorship systems and informal learning• Accountability of the members in a student

organization• Tools for performance management• Feedback - how do you create an organizational

culture based on feedback?• Web design• Branding• Social media strategies• Communicating between the departments• Management of a promotion campaign

Dintre mentori:

Adela JansenDirector Human Resources BRD

Tudor TotoliciOnline Marketing Consultant

Roxana MocanuDirector ITOL

Bogdana ButnarIndustry Manager - Google

Christian ScholtesConsultant HR

Bogdan T. OlteanuManaging Director Borţun-Olteanu

Diana RosetkaDirector Achieve Global

Cristi LupşaFounder - Decât o Revistă

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On average, 15-20 members of the HRemotion or New Media School have participated in these meetings. They shared good practices related to a certain topic but also developed together new systems or instruments.

5. Trainings and courses

After analyzing the learning needs with the members of the communities, we have identified the training and courses topics that could be useful for the participants. We have organized 4 courses; 2 of them on “The formation and the development of the team” and the other 2 on “The development of the members of the organization”. For each course, we formed groups of maximum 7 persons that wished to improve one of the processes approached at the meeting in their organization. During four months they held 6-7 meetings and about 4-5 meetings outside the course hours. Each participant implemented in his organization the things learned during the course.

The teachers of the courses are practicioners and trainers in the respective domain:• Roxana Mocanu and Alexandra Popa for the

development of the members• Radu Margarit and Christian Sholtes for the

formation and the development of the team.

Examples of results:

• “I replaced my aproach to leadership centered on results with a close attention given to the members of the team, to their strong points”;

• In VIP Romania and ASER they have designed and introduced programs for the development of the department coordinators and project managers;

• Two manuals for students’ organizations have been written.

• A dissertation presented at the master” The formation of the trainers at Bucharest University, with the topic “The conceptualization and the impact evaluation of a new learning system - the courses 2.0.”

Beside the courses 2.0 we have organized the next trainings:• Motivating members in students’ organizations;• Time Management• Public speaking• Situational leadership II• Photojournalism• Online Marketing

HRemotion is definitely the place where young people from HR are gathered, taught and raised like none of them would have ever though. After one year I understood, in the full sense of the word, what HR means. Personally I believe that

those from CROS took a blurred vision and made it clear by projecting it where it can develop by itself, beyond its limits.”

Alexandru Popescu, President ASAFFPolytechnic University of Bucharest

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6. “Three books/month” Program

The new version of the program “Three books/month” benefits from 3 Amazon Kindle ebook readers. They represent an opportunity for making the reading more attractive and the program “Three books / month” a successful one.

Among the books acquired in kindle format:

• 1001 Ways to Reward Employees – Bob Nelson• Five Minds for the Future – Howard Gardner• Mobilizing Minds – Creating Welth from Talent in

21-Century Organization – Lowell L. Bryan• First, Break All the Rules: What the World’s Greatest

Managers Do Differently – Marcus Buckingham, Curt Coffman

• Linchpin: Are You Indispensable? - Seth Godin• Drive: The Surprising Truth about What Motivates

Us - Daniel Pink

The goal of the “Three books / month” program has been to promote reading and especially to generate interesting debates and conversations between the members of the community. In order to increase the interest and the time dedicated by each participant to reading we organized 3 events especially dedicated to books and reading. As we have lots of books in CROS’s library, we created a database with all the books and we made them

available to all participants of HRemotion and New Media School. In all other meetings we promoted these books and we generated discussions about the things that we can learn from a book or another.

Compared with last year, this year has doubled the number of those who have read at least a book from CROS library.The book “Five dysfunctions of a Team” by Patrick Lencioni has been the most read book of the library.

7. Online Platform

For the year 2010-2011, the wiki platform has been redesigned, simplified and it has a more attractive graphic design. In order to ensure that we have the premises that all the HRemotion and New Media School students are using the online instruments of the platform we organized 14 training sessions on the topic “The use of web tools for organization, communication and collaboration.”

On the wiki platform all the minutes from our meetings, workshops and trainings are archived. Many participants upgraded their personal management by using gmail, google calendar and google docs. Some student organizations implemented a new management system, using the online collaboration tools they learned in our communities.

8. Community Building

In order to make all the learning experiences from HRemotion and New Media School as efficient as they can be, one of the basic things is that the members of the community know each other, feel comfortable with one another and develop reliable relationships and even friendships. This is the core condition for the comunity to realy be a community. To facilitate the interaction between the participants we organize different social events, during the entire year.

This year we also experimented two social games named “53+” and “The game”, which although they did not had the expected effect, they had taught us a lot of things that we can succesfuly implement in 2011-2012.

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“I feel that HRemotion makes 100% part of my life. Here the pro-grams helped me to open my eyes and see what I want today, what I want now. Here I set the foundation for my future busi-ness that I want to manage; here I’ve learned to make my first steps toward the autonomy in learning. I feel I have the moral duty to give back what I’ve learned and to offer my best to the community in gratidude for what I received. ”

Dragomir Alexandra - HR Manager ASCIG

I like so much the way things happen in CROS, the atmosphere, the people, the cause, the mission, the great goals that you have, that I can’t imagine myself not being part in this revolu-tion.

Irina Musteata, Talent Manager AIESEC

You know how much I grew here, how many things I applied in the Club from what I’ve learned from you. I transformed my-self just like that, beautifully and fast, I skipped the classes to get there, I did the homework from Popic before the ones for school and I miss you when there are longer breaks - like the one with the baccalaureate. I like you very much and I strongly believe that there will be many changes in Romania, through your effort. I tell everyone about the Alternative University and about the fact that there will be more and more beautiful and smart children. I want to learn more and I want to take part in building the Alternative University.

Irina Moldoveanu, HR Manager Club LMT

“I can’t see myself without HRemotion. Why? Because it helps me to be connected with all that it’s new in the HR, because every meeting gives me the energy to continue on this road that I choose and helps me remember why I like HR and why I want to do this.”

Vancea Dorina, HR Manager ASPSE

“It has been a relevant experience for me. It helped me to find the answers of many questions and offered me all the necessary resources. It helped me to know myself better, I did not failed to absorb all that I can and I still have many things to do in ASER- and HRemotion can help me in this way. Moreover I feel that I could bring also my contribution and give forward all the things I’ve learned this year in the program.

Ana Secrieru , HR Manager ASER

“Because I’ve learned a lot of things this year and I have much more to learn from now on in New Media School, being an au-thentic learning experience, through all the processes involved. And for the people, the resources and for all what that means- I really believe that it can replace any other “formal “university.

Floriana Boldojar, Vicepreşedinte ASER

“Because it has been a unique experience that transformed me. I’ve learned a lot of things and I want to continue to learn but also to give back what I’ve learned.”

Raluca Vasile, PR Manager DaAfaceri

Because it has been the most beautiful year for me and this is also due to the experience of being part of CROS, because I grew very much and I want to help the future generation to have amazing experiences, because I like very much to help others grow, because I will grow, because the people from CROS are the best and they represent a constant source of knowl-edge. In other words I feel that it’s time to start offering because I received so much.

Ioana Cepoi, Vicepreşedinte ASER

“There are two simple reasons: because here I’ve met the most amazing people and because here I’ve had the most relevant learning experiences”.

Andrei Pascale, Preşedinte Club LMT

I have been absolutely fascinated about all that happened this year in the community! It has been a year in which I’ve learned many things about the people around me and especially about me.

“I like very much the people from the community and I had so many new things to learn from them and from the trainers or mentors; the coaching program helped me a lot (see feedback) and I believe I still have a lot to offer”.

Oana Pascu, VP Communication AIESEC

Feedback

1.“Because if CROS Camp, CROS, New Media School and all the ac-tivities during the year hadn’t took place, I wouldn’t have succeeded to make such a good job in my organization, in the PR department2. Because Counseling came right on time. Because Alexa got me out of the dizziness in which I lived and because she encouraged me to act, to search, to read, to discover, to discover myself, to interact, to express myself freely, not to censure myself, to be brave.3. Because the short-meetings of coaching that I did during the CROS CAMP time had an extremely powerful impact on me. Be-cause only here I can interact with wonderful people like miss Elisa-beta Stanciulescu and Feo. Till miss Stanciulescu(that succeeded to climb on the mountain side by side with us, the 20 year old kids) I have never seen people so brave.4. Because the people from CROS inspire me…5. Because, although next year I will be the fourth year, I do not in-tent to give up the volunteering and PR. This is why my involvement in New Media School combines perfectly with the other activities of mine.”6. Because I wish to learn many more. I feel that I am only at the beginning.

Lavinia Tanase, PR Manager ELSA

In May, towards the end of the academic year we announced the fact that the participation to HRe-motion and New Media School communities will require a contribution of 200 euro/year and we asked the members if they want to continue and why. Below there are some of the answers that we received:

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9. CROS Camp

This year CROS Camp 2011 took place at the beginning of August. It has been a week in which we proposed to the 120 participants to experiment 5 attitudes: Relating, Learning, Playing, Sharing, Dreaming. We dedicated a special day for each attitude.

At the CROS Camp participated the new recruits and the second and third level participants from HRemotion and New Media School. Along with them participated a significant number of mentors, coaches, trainers or partners of the CROS Communities of Practice. The atmosphere was set so that they interact with each other, share their experiences, projects and create authentic relationships. At CROS Camp, the mentors, coaches, trainers or members of the team have the same role - that of participants and members. They have the same interaction level, they participated to all the activities and they took active roles in the conversations of the community in the following academic year.

CROS Camp has been about attitudes, inspiration in HR and in communication fields and in a larger sense, about a conscious and balanced life. Its goal - the one of sharing attitudes, atmosphere and the energy of the alternative CROS model - has been achieved, according to the participants feedback:

I flew kites, I rode the flying fox across the river, I wrote stories, I played the famous and long expected night game in the woods, we related on the way to the treasure, I listened life stories, I took lessons, I recycled, I flew with my thoughts so high and we realized once again that the world is ours.

Raluca Vasile - anul II, New Media School

Alis Anagnostakis - A trip to Wonderland:http://www.alisanagnostakis.com/2011/08/13/a-trip-to-wonderland/

Raluca Vasile - CROS Camp 2011http://ralucavasile.ro/2011/08/23/cros-camp-2011/

Adevărul - Învăţare prin visarehttp://www.adevarul.ro/scoala_educatie/facultate/Invatare_prin_visare_0_538746544.html

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Back from CROS Camp. It has been a life changing experience. I feel like a new man - a happier one, more optimistic, a man prepared to face every day with a

big smile on his face. Thank you CROS” Adriana Anchidin - anul I, New Media School

“Amazing is the right word for CROS Camp. It has been indeed an extraordinary experience, which filled me up with joy, energy and new ideas! I’ve met beautiful people that inspired me, in a place with a special charm”.

Alis Anagnostakis - fondator Mind Learners

“It has been and it’s still Amazing again. I haven’t truly lived the experience of a camp for 8 years. I thought it was too late for me for that, but CROS Camp 2011 proved that it’s never too late for this kind of experiences

and I still can’t erase the image of the opening of the Playing day. It still haunts me beautifully”.Tedy Necula - fondator FilmMaking.ro

“I’m still amazed by the experience CROS Camp and very enthusiastic about what’s next. It has been a magic week, full of beautiful people and of little things that made me smile constantly”.

Ancuța Corcodel - anul I, New Media School

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PARTENERI

The CROS alternative model of higher education has been put into practice together with 21 of the most active students’ organizations from Romania and 5 multinational companies. The model is designed and implemented with the support of the Institute for Training and Occupational Learning - Central and Eastern Europe and 2 prestigious training companies: Achieve Global and Human Invest. The main sponsors for the CROS model are Dinu Patriciu Foundation, that offered a grant to pilot the model in 2010-2011 in HRemotion and the Youth in Action Program that financed CROS Camp 2011.We also enjoyed the partnership of the National Museum for Contemporary Art, which hosts our Media Lab for the New Media School community. We receive the help of some important representatives of

the professional coaching, human resources and communication communities.

In our vision the CROS model must be placed at the intersection of the three environments represented below, permanently in contact with them:

Un proiect al: Sponsor principal:

Educație alternativă în resurse umane

Parteneri:Organizații participante:

Be a part of thefor the future

TeamWork

SOCIAL AND PROFFESIONAL ENVIRONMENT YOUTH NGOS

Non-formal Education

FORMAL UNIVERSITIES

Projects

Permanent education

Stundent NGOs partners:

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Main sponsors:

Educational partners and friends:

Sponsors:

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Financial Report

Income (September 2010 - August 2011)

Income category Amount (RON)Sponsorship 117.217European funding 46.706Donations - 2% 2.211Fees for 2011-2012 16.538Services 8.678Total 191.352

Spending / Projects (September 2010 - August 2011)

Project Estimated spending (RON)HRemotion 65.000New Media School 15.000CROS Camp 60.000

Cheltuieli / Categorii (September 2010 - August 2011)

Expence category Amount (RON)Materials 12.000Protocol 12.000Transport 2.000Telecommunication 2.000Banking fees 500Salaries 40.000

Communication 5.000CROS Camp 60.000Administrative expences

8.000

Sponsorizări către organizaţii studenţeşti

25.000

Total 166.500

In the academic year 2010-2011 the most important part of our income came from private sponsors: from Dinu Patriciu Foundation but also from com-panies like: Unilever, Apa Nova, JTI, Om-nicom. The table below refers only to the funds received until August 2011. The public grants that were in the past year the main income source are now in the second place. This year we recieved a grant from the European Commission through Youth in Action program. In the same period we collected approximately 40% of the total fees for the academic year 2011-2012 and we estimate that we received approximately 30% of the total income we expecte from the indi-vidual donations through the 2% provi-sion. Also we received income by provid-ing services through the pilot program “Rent a team”. The project that required the most expenses has been CROS Camp, because it included costs for food and ac-commodation for 120 persons for a pe-riod of 7 days and other transport and material expenses.During the entire 2010-2011 academic year, CROS has offered 3 full-time salaries and 2 part-time salaries that represented a second important expense category. Also in our partnership with Unilever, we intermediated the sponsoring of three student organizations. The rest of the expenses correspond mainly to the or-ganization of approximately 100 meet-ings during the year and administrative expenses.

Page 19: CROS Anual Report 2010-2011

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During 15 August 2010 - 15 August 2011 cros.ro registered 23.221 visits and 13.786 visitors while hremotion.ro registered 10.026 visits and newmediaschool.ro 5.749 visits. CROS’s facebook page reached 3700 fans and Twitter count 487 followers.

On cros.ro, hremotion.ro and newmediaschool.ro we have written 107 articles and on facebook and twitter we posted every few days.Some articles about CROS appeared in Forbes, Cariers, Business magazines, RomaniaLibera, Adevarul, Evenimentul Zilei but also in student magazines or other on-line publications.

The representatives of CROS have been invited in radio broadcasts and TV channels The Money Channel and Radio Romania Actualitati and as speakers at conferences like:

•TEDxYouth@Bucharest•Learning&DevelopmentSummit-ITOL•SummerSchool-RomaniaoftheXXIcentury•DruminDrept-ELSABucureşti•Sepoate-Lumebuna•BrandingRomania-ClubLMT•Romania2020-GRSP•HigherEducationDays-AEGEEBucharest

In a global competition organized by TechSoup and dedicated to NGOs, CROS won the popularity price and an iPad tablet. The fact that we mobilized a great number of votes with a relatively small effort shows that we are an organization with many supporters, that developed efficient communication channels with them.

Communication

Page 20: CROS Anual Report 2010-2011

www.cros.rowww.hremotion.ro

www.newmediaschool.ro