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  • Crocs Implements Global B2B eCommerce Solution Designed to Improve and Streamline Wholesale Merchandising

    PlumRiver Retailer Web Application Provides Enhanced B2B Sales Capability

    and Purchasing Features to Thousands of Retailers Worldwide

    State College PA, Jan 31, 2017 Crocs, Inc. (NASDAQ: CROX) has chosen PlumRiver LCC to help the

    company enhance its wholesale retailer merchandising program through the roll out of a global B2B

    ecommerce initiative. The new PlumRiver solution is designed to give retailers and sales reps greater visibility

    into Crocs product lines, provide real-time access to inventory, create a more seamless purchasing process

    and provide key improvements to the retailer user experience. The expected results for Crocs are cost savings

    through new B2B process efficiencies and increased revenue through enhanced sales growth.

    Crocs was seeking to create a holistic global solution to expand our B2B ecommerce capability with our

    valued retailers and distributors to support and fuel continued sales growth while strengthening our brand and

    category leadership, said Dan Sawyer, Crocs Vice President of Business Operations and Customer

    Engagement. In PlumRiver we have found a collaborative business partner that has helped us successfully

    roll out this new initiative quickly and efficiently across several global regions and in multiple languages and

    currencies.

    At the core of the new platform is PlumRivers retailer web application and sales rep tools, which provide

    several key features to improve the B2B merchandising and ecommerce user experience for Crocs retailers.

    Some of these features include: expanded product search capability, dynamic product imaging, real-time

    inventory visibility, CRM, custom ordering, product promotions, sales incentives, cross selling, sales data

    reporting, customer invoicing and payment processing.

    Our B2B ecommerce platform is highly flexible and designed to mirror our clients current business processes

    while seamlessly integrating with their existing ERP and IT infrastructure, said Whit Johnson, PlumRiver

    Principal. We are privileged to put our solutions to work for an iconic brand and footwear category leader like

    Crocs, as we help them boost their bottom line by engaging more efficiently with retailers and achieving

    enhanced sales growth.

    Key to the effectiveness of PlumRivers B2B ecommerce platform is delivering measurable cost savings

    through process streamlining while helping boost incremental revenue growth via a more strategic sales

    approach. Cost savings come through new efficiencies generated by enhanced CRM capabilities, streamlined

    order entry, digital catalogs, print reduction, resource optimization, inventory management, online accounting

    functionality and product sample reduction. Increased sales revenue is achieved through more strategic sales

    planning, digital merchandising, complex pricing incentive programs, history-driven selling, strengthening brand

    equity, segmented sales strategies, increased client acquisition/retention and enhanced sales presentations.

    PlumRivers Enterprise platform also includes the industry-leading digital merchandising solutions provided by

    its Elastic Suite applications. Besides Crocs, PlumRiver and Elastic together serve clients representing some

    of the worlds largest brands in the outdoor, sporting goods, apparel and footwear industries. Selected shared

    clients of both PlumRiver and Elastic include: The North Face, Patagonia, Timberland, Puma, TOMS, Oakley,

    Reebok/CCM, Arcteryx, Bauer, Spyder, Reef, Hurley, Fila, Kuhl, Black Diamond, Majestic, Smith Optics, Lucy,

    Easton, Lole, Carters, Golfino, Hi-Tec, Bell, OshKosh and CamelBak.

    -more-

  • About PlumRiver

    Founded in 2003, PlumRiver LLC is a leading provider of B2B ecommerce software solutions. Easy-to-use

    Web-based applications are tailored to the needs of manufacturers and wholesalers of footwear, apparel,

    sporting goods and other segments of the specialty retail market. In early 2016, PlumRiver acquired Elastic

    Suite, a leading provider of B2B sales enhancement technologies that serves category-leading clients from a

    variety of manufacturing verticals. Some of the worlds leading manufacturing brands utilize Elastic solutions,

    including digital catalogs, white boarding, order entry and digital merchandising. The companys combined

    solutions quickly bridge the gap between order processing systems, sales reps, independent retailers and

    consumers, while achieving higher levels of process efficiency, platform consolidation, sales growth and

    profitability. Clients benefit further from solutions designed to quickly and easily integrate with existing IT

    infrastructure and ERP systems. For more information visit www.plumriver.com or www.elasticsuite.com.

    About Crocs

    Crocs, Inc. (Nasdaq: CROX) is a world leader in innovative casual footwear for men, women and children.

    Crocs offers a broad portfolio of all-season products, while remaining true to its core molded footwear heritage.

    All Crocs shoes feature Croslite material, a proprietary, revolutionary technology that gives each pair of

    shoes the soft, comfortable, lightweight and non-marking qualities that Crocs fans know and love. Since its

    inception in 2002, Crocs has sold more than 350 million pairs of shoes in more than 90 countries around the

    world. For more information visit www.crocs.com.

    # # #

    Contacts: Kenny Thomas Patrick Rich

    (801) 232-2916 (303) 848-7000

    kthomas@plumriver.com prich@crocs.com

    http://www.plumriver.com/http://www.elasticsuite.com/http://www.crocs.com/mailto:kthomas@plumriver.com