Crocs Implements Global B2B eCommerce Solution Designed to Improve and Streamline Wholesale Merchandising

PlumRiver Retailer Web Application Provides Enhanced B2B Sales Capability

and Purchasing Features to Thousands of Retailers Worldwide

State College PA, Jan 31, 2017 – Crocs, Inc. (NASDAQ: CROX) has chosen PlumRiver LCC to help the

company enhance its wholesale retailer merchandising program through the roll out of a global B2B

ecommerce initiative. The new PlumRiver solution is designed to give retailers and sales reps greater visibility

into Crocs product lines, provide real-time access to inventory, create a more seamless purchasing process

and provide key improvements to the retailer user experience. The expected results for Crocs are cost savings

through new B2B process efficiencies and increased revenue through enhanced sales growth.

“Crocs was seeking to create a holistic global solution to expand our B2B ecommerce capability with our

valued retailers and distributors to support and fuel continued sales growth while strengthening our brand and

category leadership,” said Dan Sawyer, Crocs Vice President of Business Operations and Customer

Engagement. “In PlumRiver we have found a collaborative business partner that has helped us successfully

roll out this new initiative quickly and efficiently across several global regions and in multiple languages and

currencies.”

At the core of the new platform is PlumRiver’s retailer web application and sales rep tools, which provide

several key features to improve the B2B merchandising and ecommerce user experience for Crocs retailers.

Some of these features include: expanded product search capability, dynamic product imaging, real-time

inventory visibility, CRM, custom ordering, product promotions, sales incentives, cross selling, sales data

reporting, customer invoicing and payment processing.

“Our B2B ecommerce platform is highly flexible and designed to mirror our clients’ current business processes

while seamlessly integrating with their existing ERP and IT infrastructure,” said Whit Johnson, PlumRiver

Principal. “We are privileged to put our solutions to work for an iconic brand and footwear category leader like

Crocs, as we help them boost their bottom line by engaging more efficiently with retailers and achieving

enhanced sales growth.”

Key to the effectiveness of PlumRiver’s B2B ecommerce platform is delivering measurable cost savings

through process streamlining while helping boost incremental revenue growth via a more strategic sales

approach. Cost savings come through new efficiencies generated by enhanced CRM capabilities, streamlined

order entry, digital catalogs, print reduction, resource optimization, inventory management, online accounting

functionality and product sample reduction. Increased sales revenue is achieved through more strategic sales

planning, digital merchandising, complex pricing incentive programs, history-driven selling, strengthening brand

equity, segmented sales strategies, increased client acquisition/retention and enhanced sales presentations.

PlumRiver’s Enterprise platform also includes the industry-leading digital merchandising solutions provided by

its Elastic Suite applications. Besides Crocs, PlumRiver and Elastic together serve clients representing some

of the world’s largest brands in the outdoor, sporting goods, apparel and footwear industries. Selected shared

clients of both PlumRiver and Elastic include: The North Face, Patagonia, Timberland, Puma, TOMS, Oakley,

Reebok/CCM, Arcteryx, Bauer, Spyder, Reef, Hurley, Fila, Kuhl, Black Diamond, Majestic, Smith Optics, Lucy,

Easton, Lole, Carter’s, Golfino, Hi-Tec, Bell, OshKosh and CamelBak.

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About PlumRiver

Founded in 2003, PlumRiver LLC is a leading provider of B2B ecommerce software solutions. Easy-to-use

Web-based applications are tailored to the needs of manufacturers and wholesalers of footwear, apparel,

sporting goods and other segments of the specialty retail market. In early 2016, PlumRiver acquired Elastic

Suite, a leading provider of B2B sales enhancement technologies that serves category-leading clients from a

variety of manufacturing verticals. Some of the world’s leading manufacturing brands utilize Elastic solutions,

including digital catalogs, white boarding, order entry and digital merchandising. The company’s combined

solutions quickly bridge the gap between order processing systems, sales reps, independent retailers and

consumers, while achieving higher levels of process efficiency, platform consolidation, sales growth and

profitability. Clients benefit further from solutions designed to quickly and easily integrate with existing IT

infrastructure and ERP systems. For more information visit www.plumriver.com or www.elasticsuite.com.

About Crocs

Crocs, Inc. (Nasdaq: CROX) is a world leader in innovative casual footwear for men, women and children.

Crocs offers a broad portfolio of all-season products, while remaining true to its core molded footwear heritage.

All Crocs™ shoes feature Croslite™ material, a proprietary, revolutionary technology that gives each pair of

shoes the soft, comfortable, lightweight and non-marking qualities that Crocs fans know and love. Since its

inception in 2002, Crocs has sold more than 350 million pairs of shoes in more than 90 countries around the

world. For more information visit www.crocs.com.

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Contacts: Kenny Thomas Patrick Rich

(801) 232-2916 (303) 848-7000

kthomas@plumriver.com prich@crocs.com