• <Insert Picture Here>

Deploying Mobile Sales Assistant at OracleDeepak Gupta Eve Milrod Halwani

Vice President, CRM Systems Senior Director, Sales Systems

Applications IT Applications IT

The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions.The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.

Oracle Corporation

• World’s largest enterprise software vendor• Three product families:

database, middleware and applications• $23.3 billion revenue, FY09 • 345,000 global customers• 21,000+ partners• 85,000+ employees• Operating in 145 Countries• 47 million marketing responses• 18 million customer contacts• 24 million prospect contacts

Objective

• Global, consistent, streamlined, and scalable campaign to opportunity to quote processes

Approach• Go Native – Go Fast• Consolidation/Centralization• Start Clean, Stay Clean• Standards based Integration• Drive value with BI

Global CRM ImplementationOptimizing Our Go-To-Market

Sales

Customer Data

Marketing

Partners

Global CRM Ecosystem

Implementation planned

• <Insert Picture Here>

Deploying Mobile Sales Assistant at OracleDeepak Gupta Eve Milrod Halwani

Vice President, CRM Systems Senior Director, Sales Systems

Applications IT Applications IT

<Insert Picture Here>

Oracle Mobile Sales Assistant

Oracle Mobile Sales Assistant

…and iPhone™For BlackBerry®…

• Increase user adoption of CRM tools

• Gain access to CRM data when in the field with no laptop

• Quickly prep for sales calls

• Update key information immediately after sales calls

• Share customer information instantly in a team selling environment

• Integrate customer phone calls with Tasks

CHALLENGES

• Affords real-time access to CRM data via iPhone™ or BlackBerry®

• Allows users to view and maintain key CRM data

• Offers a task-oriented user interface

• Integrates PIM data, maps, etc. to fully enable a user’s sales activities

• Provides easy deployment of packaged solution

• Increases user adoption

• Affinity effect

• Information at point of action

• User interface increases willingness of rep to enter and share data

• Integrates Oracle business activities with daily use of mobile device

• PIM data, maps

• Improves sales user productivity and team communication

• Download MSA, log on and go!

CAPABILITIES KEY VALUE and BENEFITS

Challenges/Capabilities/Value

Mobile Sales Assistant in the CRM Ecosystem

Global CRM

BlackBerryiPhone

CRM On Demand

Internet

AIA

Web Services Web Services

<Insert Picture Here>

“Mobile Sales Assistant has been a great productivity tool for my team. The

intuitive interface has enabled quick, strong adoption. I regularly use MSA to

check the status of an opportunity before my executive meetings."

Erica RuliffsonGroup Vice PresidentNorth American Sales

Oracle Corporation

For More Information

search.oracle.com

or

sales.oracle.com

Mobile Sales Assistant