critique of liberal party’s website
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Critique of Liberal Party’s Website. Analysis of Liberal party’s website in terms of its effectiveness to communicate with interested citizens and voters. A miyo H ydrai, J ohnny W u & O livia C hung MGTC42H3 – Professor Borins Tuesday, January 12 th , 2010. Self Advocacy + Home Page. - PowerPoint PPT PresentationTRANSCRIPT
Amiyo Hydrai, Johnny Wu & Olivia ChungMGTC42H3 – Professor Borins
Tuesday, January 12th, 2010
Critique of Liberal Critique of Liberal Party’s WebsiteParty’s WebsiteCritique of Liberal Critique of Liberal Party’s WebsiteParty’s Website
Analysis of Liberal party’s website in terms of its effectiveness to communicate with interested citizens and voters.
Self Advocacy + Home Page
• Blogs and articles related to
or about Michael Ignatieff
• Latest news on the Liberals
• Individual links for MP
• Volunteer opportunities
• Joining the Liberals
Attack
• Pop-up message attacking Stephen Harper
• Headline stories related to Harper’s latest news – “What is Harper hiding?” – “Harper’s silence on MPs’ attacks against women
unacceptable”
Balance
• Balance in terms of information
• Headlining news – Michael Ignatieff’s point of view– News about the party
• Team & leader each get individual tab
Policy
• Directs you for additional information regarding provincial and territorial associations (i.e. Liberal Ontario)
• Policy resolutions for 2005, 2006, 2009
• Party bylaw in PDF documents for interested audience
Election Readiness
• “Our party will rebuild and renew in every riding across
the country, we call this the 308 riding strategy. The
National Election Readiness Committee will make sure
that every voter counts.”
• Section of webpage directed into
addressing election readiness
Scope for Citizen Initiative
Social Networking
• Twitter of Michael Ignatieff
• Blog – can subscribe by RSS
• Liberal TV
• Facebook – almost all Liberal
MPs have Facebook profile
Technical Sophistication
• Photo slideshows
• Advanced search included
• EnFamille – online forum
• Not for everyday people/ usage
• Professional and political terms
Languages & Accessibilities
• English & French
• Large font (by default) to aid visually
impaired
Pros
• Detailed information about Liberals
• Simple, user friendly
– Easy to navigate across site
• Advanced search available
• Consistent branding
Cons
• Delivery is not visually pleasing
• Lacks visual
• Requires higher level of sophistication
of audience
• Lots of text
• Dull and unattractive
Overall Rating
• Unattractive
• Overuse of text
• Limited use of visual
• Simple and user-friendly
• Overall rating: 6/10