critical thinking about political messages : media literacy & 21 st century learning
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Critical Thinking About Political Messages : Media Literacy & 21 st Century Learning. Frank W. Baker Media educator [email protected]. August 20, 2007. “The War” Workshops. October 4 SCCSS pre-conference half day November 2 SC ETV Columbia full day workshop. - PowerPoint PPT PresentationTRANSCRIPT
Critical Thinking About Political MessagesCritical Thinking About Political Messages: :
Media Literacy & 21Media Literacy & 21stst Century Learning Century Learning
Frank W. BakerFrank W. Baker
Media educatorMedia educator
[email protected]@aol.com
August 20, 2007
““The War” WorkshopsThe War” Workshops
October 4 October 4 SCCSSSCCSSpre-conferencepre-conferencehalf dayhalf day
November 2 November 2 SC ETV ColumbiaSC ETV Columbiafull day workshopfull day workshop
Critical thinkingCritical thinkingmedia literacy questionsmedia literacy questions
Who created the message?Who created the message? For what purpose?For what purpose? For which audience(s)?For which audience(s)? Using what techniques?Using what techniques? Video and audioVideo and audio What might be omitted and why?What might be omitted and why? Where can I go to verify the info?Where can I go to verify the info?
“ “Our Founding Fathers understood Our Founding Fathers understood that a democratic republic could not that a democratic republic could not survive without an informed and survive without an informed and participatory citizenry….It is essential participatory citizenry….It is essential in our citizenship role to in our citizenship role to view view critically, analyze ask powerful critically, analyze ask powerful questionsquestions and draw our own and draw our own conclusions. Media literacy, then, is conclusions. Media literacy, then, is essential to the citizenship role.”essential to the citizenship role.”
Denee MattioliDenee Mattioli, , past president, past president, NCSSNCSS
New media’s roleNew media’s role
You Choose ’08 YouTube.comYou Choose ’08 YouTube.com Impact MySpace.comImpact MySpace.com
New media’s roleNew media’s role
Obama’s Facebook PageObama’s Facebook Page McCain’s Facebook Page
Critical Thinking About Political MessagesCritical Thinking About Political Messages: : Media Literacy & 21Media Literacy & 21stst Century Learning Century Learning
What do you want your students to know What do you want your students to know
about the role media plays in elections?about the role media plays in elections?
Video
Critical Thinking About Political MessagesCritical Thinking About Political Messages: : Media Literacy & 21Media Literacy & 21stst Century Learning Century Learning
How the media workHow the media work::
Television radio InternetTelevision radio Internet
How politicians use the mediaHow politicians use the media::
Free media Free media (press conferences; appearances; (press conferences; appearances;
debates)debates)
Paid media (purchasing advertising)Paid media (purchasing advertising)
Critical Thinking About Political MessagesCritical Thinking About Political Messages: : Media Literacy & 21Media Literacy & 21stst Century Learning Century Learning
Who benefits when politicians Who benefits when politicians purchase ad time?purchase ad time?
Critical Thinking About Political MessagesCritical Thinking About Political Messages: : Media Literacy & 21Media Literacy & 21stst Century Learning Century Learning
Presidential Campaign TV Ad Spending, 2004Presidential Campaign TV Ad Spending, 2004
Critical Thinking About Political MessagesCritical Thinking About Political Messages: : Media Literacy & 21Media Literacy & 21stst Century Learning Century Learning
Types of political adsTypes of political ads::Profile (biographical)Profile (biographical)
TestimonialTestimonial
AccomplishmentAccomplishment
NegativeNegative
ResponseResponseCharacter ChallengeCharacter Challenge
IssueIssue
Scare tacticsScare tactics
Critical Thinking About Political MessagesCritical Thinking About Political Messages: : Media Literacy & 21Media Literacy & 21stst Century Learning Century Learning
SymbolismSymbolismPatriotismPatriotism: put flags in the shot; show : put flags in the shot; show
lots of red, white, and bluelots of red, white, and blueSupporting businessSupporting business: put candidate : put candidate
with construction workerswith construction workersSupporting educationSupporting education: put candidate in : put candidate in
school settingsschool settingsOne of the regular peopleOne of the regular people: put him/her: put him/herwith farmers, citizens downtownwith farmers, citizens downtown
Political AdvertisingPolitical Advertising
Research shows (voters) get more Research shows (voters) get more information on the issues from information on the issues from political ads on TV spots than they political ads on TV spots than they get from TV news or the debatesget from TV news or the debates
Language of TVLanguage of TV
CamerasCameras LightingLighting Set DesignSet Design Sound & MusicSound & Music Editing ( post production)Editing ( post production) Makeup, Wardrobe, ExpressionsMakeup, Wardrobe, Expressions
Deconstructing adsDeconstructing ads
Cell phone Ad Cell phone scriptCell phone Ad Cell phone script
VISA Ad Handout: questionsVISA Ad Handout: questions
Let’s watch some ads:Let’s watch some ads:
Focus for viewing:Focus for viewing:
Setting Target audienceSetting Target audience
2008 Race2008 Race
How many different How many different audiences?audiences?
ScriptScript
ActivityActivity
Each table will get a candidate and Each table will get a candidate and an issuean issue
Use the script form to draft a 30 Use the script form to draft a 30 second adsecond ad
Be prepared to read your adBe prepared to read your ad
Unspinning the adsUnspinning the ads
www.factcheck.orgwww.factcheck.org
TV Market SizesTV Market Sizes
139. Wilmington NC139. Wilmington NC
115. Augusta, GA (includes Aiken SC)115. Augusta, GA (includes Aiken SC)
107. Florence/Myrtle Beach107. Florence/Myrtle Beach
101. Charleston101. Charleston
97. Savannah GA (Hilton Head)97. Savannah GA (Hilton Head)
83. Columbia83. Columbia
35. Greenville/Spartanburg/Asheville NC35. Greenville/Spartanburg/Asheville NC
27. Charlotte NC/Rock Hill SC27. Charlotte NC/Rock Hill SC
Critical Thinking About Political MessagesCritical Thinking About Political Messages: : Media Literacy & 21Media Literacy & 21stst Century Learning Century Learning
Frank W. BakerFrank W. Baker
Media educatorMedia educator
[email protected]@aol.com