critical steps for addressing image blockingoutlook 2003 & 2007 hotmail gmail msn aol yahoo! ......
TRANSCRIPT
More data on this topicavailable from::
Critical Steps for AddressingImage Blocking
Elias Haslanger, DHS Email Marketing Manager
Dell Consumer Email
Tuesday, February 26, 2008
More data on this topicavailable from::
2
Challenge: Image Blocking
Many users today don’t see images
due to user preferences or ISP
default settings
Outlook 2003 & 2007
Hotmail
Gmail
MSN
Yahoo!AOL
More data on this topicavailable from::
3
Result: Incomplete Message &Poor User Experience
More data on this topicavailable from::
4
Image Rendering Varies
CampaignMonitor.com
More data on this topicavailable from::
5
Windows Live Mail
More data on this topicavailable from::
6
Gmail
More data on this topicavailable from::
7
AOL
More data on this topicavailable from::
8
Yahoo!
More data on this topicavailable from::
9
Design for it
Email template should remain intact withoutimages turned on
Include Action-oriented alt tags withinclickable images (branded)
Include Click to View link at the top of theemail
Creative should balance text and images
Refrain from using background images
Use images with discretion Make sure the images add to the communication
Mind your K size, keep it under 70K total
QA across ISPs
More data on this topicavailable from::
10
Dell Examples
Email template
should remain
intact without
images turned on
Include Click to
View link at the
top of the email
More data on this topicavailable from::
11
Example
Include Action-
oriented alt tags
within clickable
images (branded)
More data on this topicavailable from::
12
Other Examples
More data on this topicavailable from::
13
Credits/Thank You
Elias Haslanger, Dell [email protected]