1. Rosalind Tan VP, General Manager, APAC Regionrtan@crispmedia.comCrisp Media Inc.66B Tras Street, Singapore 079005 www.crispmedia.comConfidential and proprietary Crisp Media materials. Use or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 0

2. AgendaIntroduction to CrispRich Media Ad FormatsTools & ReportingHow to Work with CrispConfidential and proprietary Crisp Media materials. Use or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 1 3. Company IntroConfidential and proprietary Crisp Media materials. Use or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 2 4. Crisp is a rich media advertisingsolution provider.Crisp provides an open platformto create, serve and measure richmedia ads across devices andplatforms.Confidential and proprietary Crisp Media materials. Use or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 3 5. Who is Crisp Crisp is a private company Investors: Meritage Funds, Intel Capital, and EDBI(Singapore) HQ in New York, with offices in Chicago, Los Angeles,and Singapore Crisp is working with partners in the Europe, Korea,Japan, and ChinaConfidential and proprietary Crisp Media materials. Use or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 4 6. Solving Advertisers Pain PointsThe most advanced mobile creative available today Rich Media andPrecisely, with deepstandard creativeengagement metrics that worksPremium, contextual mobileinventory Confidential and proprietary Crisp Media materials. Use or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 5 7. Crisp Works with Premium Publishers: Top Media Brands: Only Brand Safe InventoryPortalsPremium PublishersMobile AppsConfidential and proprietary Crisp Media materials. Use or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 6 8. Crisp Delivers for Top Global Brand Advertisers EntertainmentAuto TravelTech CPG FinanceConfidential and proprietary Crisp Media materials. Use or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 7 9. Crisp Spearheaded Mobile Ad StandardsIn 2010 Crisp founded ORMMA, an opensource group to create rich media adserving standards for leveraging HTML5 inmobile apps on iOS and Android, Windows& RIM Blackberry.An HTML bannerORMMA enables app ad created from a Webserving SDK to expand the View in mobile app Web View to any sizeConfidential and proprietary Crisp Media materials. Use or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 8 10. Crisp Spearheaded Mobile Ad StandardsIn 2011 the principles of ORMMA wereadopted by the IAB as MRAID and all majorad serving providers are now eithercompliant or in the process of becomingACCELEROMETER VIDEOcompliant to MRAID v1.0.In 2012 Q3 the IAB will release MRAID v2.0 ORMMA / MRAID enablesApps to trigger Native Functionality with HTMLMobile Rich Media Ad Interface DefinitionsConfidential and proprietary Crisp Media materials. Use or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 9 11. Rich Media Ad Formats, Features and Placement 12. Asia CampaignsHealth Promotion Board: Media First in Singapore! 13. Asia Campaigns Full Screen Animated Interstitial Embedded video Tap for app download 14. Asia Campaigns Full Screen Animated Interstitial Embedded video Tap to click thru to client facebook page 15. Formats: ExpandablesFormatExpandablesFeaturesGames Swipe tiles to solve the puzzle Tap to flip memory cards Tap to eliminate floating objects Click thumbnail below for an example22 16. Formats: Expandables Format ExpandablesPlacementAdhesion OFFERS AN EPA-ESTIMATED 35 MILES GAS FREE DRIVINGSWITCHES TO GAS PER CHARGE. WHEN ELECTRICITYFeatures RUNS OUTAnimation*EPA-est. 35-mile range based on 94 MPG (electric); 340-mile range based on 35 MPG city/40 highway (gas).Actual range varies with conditions. **Based on the national average of 12 cents per kWh and 12.9 kwH for a full charge ($1.55). Electiricity costs vary. Check with your provider for your rates.FeaturesHotspots VISIT CHEVY.COM Adhesion increases interactivity 3x Animation increases interactivity 4.5x Hotspots save space on small screens 17. Formats: ExpandablesFormatExpandables Format Adhesion Features AnimationInteractive ButtonsSALEPurchase Tickets Interactive ButtonsWatch Trailer 18. Rich Media Ad Examples: Pirates of the CaribbeanExpandables, Games, Animations, Purchase TicketClick on image to play video 19. Rich Media Expanable on iPad Porsche Click on image to play video 20. Formats: Interstitials Format InterstitialFeaturesBirdFeed RSS/XML feeds bring real time data to the ad unit Configure panels to scroll or flip through tweets25 21. Example of Rich Media Ad: Oppenheimer CampaignInterstitial, Tweets, Video, PDF, Landing Page, Recognition of iPadOrientation Click on image to play video 22. Formats: InterstitialsP&GZurichHitachi Chevy Dunhill Oppenheimer iPad Campaigns13 23. Formats: Takeovers FormatTakeovers Features Add to Calendar Syncs right to iOS/Google cal Set reminders for tune-in Drive store traffic Click a thumbnail below for more examples 24 24. Ad Features: SwipeTouch performs better than tap: Swipe is 1.5x more effective on iPhone than AndroidExamples of swipe gestures include: Swipe to reveal18 F 32 41 Swipe to navigate panels50 F Swipe to change color Click a thumbnail below for more examples Click a thumbnail below for more examples 25. Ad Features: Teaser Video Auto-play a short video within the banner in a loop Default to sound off Keep it short 30 seconds for full video 15 seconds for teaser videoloop Click a thumbnail below for more examples 26. Ad Features: SocialExtend campaign reach via social networks Like on Facebook Share (Twitter, Email, SMS) Incorporate live Twitter feeds into your ad Feeds can be incorporated into a banner orexpandable panel Allow consumers to view and interact witha conversation around brand accounts or # Click thumbnail below for an example 27. Ad Features: AnimationAnimation increases effectiveness in bannersand panels Animated banners are 4.5 times more effective than static banners Simple animations really catch the eye Avoid more than one animated object at the same time Click a thumbnail below for more examples 28. Placement: Fixed Position the First Mobile Optimized Placement Fixed position banner 3:1 performance improvement overstandard banners v v v v 29. Examples of Rich Media Ads: McDonalds McRibAdhension, Takeovers, Swipes Click on image to play video 30. Examples of Rich Media Ads: OdwallaAdhension, Expansion, AnimationClick on image to play video 31. Adhension, Expansion, Gallery, Tap to Youtube VideoClick on image to play video 32. Latest Ad Feature: Data Capture Lead GenerationThis unit allowed Intralinks togenerate quality leads by givingthe user the ability to sign up tolearn more or tap to download a Click on image to play videowhite paper.This was done withoutredirecting the user outside ofthe ad unit. 33. Example of Rich Media ad on iPad appsClick on image to play video 34. Crisp Engage PlatformConfidential and proprietary Crisp Media materials. Use or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 33 35. TMThe platform for creating, delivering & measuring premium campaigns Make highly engaging ads quickly Unparalleled reporting capabilityConfidential and proprietary Crisp Media materials. Use or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 34 36. TMCrisp Engage is unique platform that combines bothgroundbreaking rich media creation tools with industrial grade adserving and reporting Service: we can support ad builds that leverage our expertiseand best practices Ad Features: we have rapidly evolved a large set of featureswhich now all have powerful templates to get ad creators startedquickly Reporting: Crisp Engage organizes the deepest metrics for smartdevices and makes that data available for easy combination withdesktop digital campaignsConfidential and proprietary Crisp Media materials. Use or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 35 37. TMCrisp Engage, our industry leading developmentplatform, gives you with the best, most engaging rich media creative in the industry*ANIMATION ACCELEROMETERCompatibilitySOCIALHOTSPOTSVIDEO SWIPECALENDARGAMES* ORMMA and MRAID compliant.Confidential and proprietary Crisp Media materials. Use or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 36 38. TMThe ads need to work, too! Crisp certifies sites and apps to make sure that all features work, within the ad, in conjunction with your ad server, and with your content Crisp pioneered mobile advertising standards to make mobile ad features work across web and app channelsMRAIDCrisp provides full interaction reporting for crossplatform campaigns and offers dashboard, custom xlsand API accessConfidential and proprietary Crisp Media materials. Use or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 37 39. TMInclude ad features to a banner like Tap to MapConfidential and proprietary Crisp Media materials. Use or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 38 40. ReportingConfidential and proprietary Crisp Media materials. Use or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 39 41. We track everythingTapped 1x Tapped 2xTapped, video played to 74%No interactionsConfidential and proprietary Crisp Media materials. Use or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 40 42. Reporting: What to trackImpressions: 2,641,585 Interaction Rate: 11.74% Expansions: 158,807 Watch Trailer Video Plays: 18,474 Click-throughs to Facebook: 3079 Click-throughs to Twitter: 3220 Swipe: 66433 43. TM Real Time, Cross Platform MetricsConfidential and proprietary Crisp Media materials. Use or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 42 44. Real-time, Cross-Platform Engagement Metrics Track the entire buy in a single reportConfidential and proprietary Crisp Media materials. Use or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 43 45. MeasurementConfidential and proprietary Crisp Media materials. Use or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 44 46. Confidential and proprietary Crisp Media materials. Use or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 45 47. How to work with us Turnkey Rich MediaSelf Serving Rich Media Platform and Ad Serving Technology Certified to run Crisp AdsConfidential and proprietary Crisp Media materials. Use or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 46