In an increasingly intensifying marketplace, you have to differentiate yourselves from your competitors. Here at MPC, we understand a company's most valuable asset is their brand.

The bigger a company grows, the harder it becomes to ensure consistency at every point of the consumer journey. Effective merchandising will enhance a brand's exposure and increase sales. It is also extremely important for protecting and growing market share.

Recent research shows that 20% of the decision to purchase is logical and based on facts and 80% is emotional. This illustrates the importance of an attractive and well executed merchandising program.

A successful advertising campaign can prompt consumers to actively visit retailers, but once there, if they can't find the product they are looking for, or a competitor has a display with more impact, the time and money spent on advertising and developing the brand is wasted.

Retailers are also feeling the pressure. Many require merchandising support plans as part of their review process and to support ranging. Showing you have a strong merchandising team produces gains in sales, but also in space, position and displays offered by the Trade.

The retail world is a fast paced and ever-changing environment. When a product hits the retail stage, this is the time when it can become difficult to control consistency through all the various points of presence. This can be due to a number of reasons•the sheer number of retailers,•product slow to shelf•franchisees with their own ideas •the POS and product being poorly displayed .

Something as simple as cleanliness can have a huge bearing on a shopper's experience with your brand and thereby effect sales.Without a team of dedicated specialists, merchandising compliance can be as low as 52%. This means that 48% of retailers may not be reaching their sales potential. Outsourcing a team of merchandisers means you can avoid situations such as this, and your sales and marketing teams can focus 100% on driving sales.

Why work with us ?

Because we use the store as a compelling and an ideal marketing canvas for 1your brands – With 70 percent of purchase decisions being made in-store and

268 percent of in-store purchases being impulse, we have a tremendous opportunity to reach consumers in-store, and stimulate brand building, purchase and consumption.

2Point-of-Purchase Advertising International

1Consumer Buying Habits Study, Point-of-Purchase Advertising International and Meyers Research Center, 1995

Our services

A seven year experience in A seven year experience in

Merchandising in modern and traditional trade

Merchandising in modern and traditional trade

Marketing Impact Teams (M.I.T.)

Marketing Impact Teams (M.I.T.)

Creation, DTP & Production

for POSM&POP

Creation, DTP & Production

for POSM&POP

Sales promotion teams in IKA and TT

Sales promotion teams in IKA and TT

Promotions conception, strategy & implementation

in TT & IKA;

Promotions conception, strategy & implementation

in TT & IKA;

In-store communication

In-store communication

Warehouse maintenanceWarehouse

maintenance

In-store researchIn-store research

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Our friends

Regional branch

City Manager

CoverageOur coverage :“ mai multa iMP liCare”

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9 Area Managers

46 City Managers

Optimal tools for monitoring and controlling

MPC on line reporting system benefits:

• Delivering instant access to the gathered information's for the modern trade sales team there for enabling them to react more quickly if the reported situation re quires it.

• Highly complex reports and analysis that give us an overview of the in-store situation.

• Easy access form any internet connected computer.

• Advanced security for accessing and storing of gathered data.

• The gathered data can be exported in excel format for further an alysis and easy distribution.

• No additional hardware or software is required for team to work with the reporting system.

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Optimal tools for monitoring and controlling

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National Retail chains covered

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Case study : Implementing new shelf layouts for OSRAM

Context:

Due to new EU regulations on the replacement of incandescent lighting sources with economic lighting sources in all member states, Osram, one of the biggest suppliers of light sources in Europe, requested from MPC agency a program to support gradual delisting of the old products sold in modern trade networks and listing of new products by implementing new shelf layouts

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Case study : Implementing new shelf layouts for OSRAM

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Simultaneous implementation of the project on all locations of a key account;

The successful distribution and without loss of the POSM materials and products needed to implement the new shelf layouts;

Successful implementation of over 70 new products involved in th e project;

Successful implementation Osram planogram in all KA.

Case study : Implementing new shelf layouts for OSRAM

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Case study : Outsourcing for Wrigley

Laro Company, one of Wrigley products distributors in Romania, wanted to outsource the merchandising to a specialized company;

Outsourcing program aims to significantly reduce costs and incre ase quality of implementation, respecting the merchandising standards agreed with Wrigley and planning fo r changing and updating the planograms accordingly with new products;

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The quality achievement criteria to be assessed are:

the filling degree of the cash register stands;degree of shelf's filling;accurate price displaying;checking the products taking into account the

FEFO rule (first expiring, first out);implementation of promotions;implementation of shelf’s and cash register

stands planograms;cash register stands cleaning;secondary products placement (cross

merchandising stands);shelf cleaning.

The payment amount in the merchandising services rendered will be given taking in account:

The number of hours x hourly rate agreed monthly supplied

Criteria of merchandising quality;

90% of the amount of the services provided will be invariable;

10% will be given in the next grid:

For a score of quality achievement = 0.90 - 0.0%For a score of quality achievement = 0.95 - 2.5% For a score of quality achievement = 0.98 - 5.0%

For a score of quality achievement = 1.00 - 10.0%

Case study : Outsourcing for Wrigley

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Developing a clear performancein-store check system

Developing a clear performancein-store check system

Assuming responsibility for our clients in-store performance.Assuming responsibility for our clients in-store performance.

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Case study : Outsourcing for Wrigley

Implementing and maintaining

a high merchandising standard

across all channels : cash&carry,

hyper, super.

I n c r e a s i n g t h e c r o s s

merchandising points in all

allocated locations using the

I K A p o s m b u t a l s o

implementing the clients

custom designed posm.

Case study : Outsourcing for Auchan

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Context:Context:

Auchan together with MPC developed a project to help the small and medium suppliers to improve their shelf presence and to reduce the losses form expired merchandise.

The project is currently implemented for 48 suppliers (food and non-food).

Objectives:

•assuring shelf presence;

• avoiding OOS situation;

• improving the rotation rate each supplier;

• improving the hole shelf image by assuring product diversity ;

• helping Auchan department managers by reliving them of the merchandising tasks and allowing them to focus on their selling targets;

MPC implementation team :MPC implementation team :

1 Project Manager;

7 in-store team leaders;

80 merchandisers;

Monthly tasks:Monthly tasks:

Weekly planning for each location;

Weekly store checking for each locations;

Supervising the promotion implementation for each Auchan location.

Case study : Outsourcing for Auchan

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MPC implementation team :MPC implementation team :

1 Project Manager;

7 in-store team leaders;

80 merchandisers;

Monthly tasks:Monthly tasks:

Weekly planning for each location;

Weekly store checking for each locations;

Supervising the promotion implementation for each Auchan location.

Case study : Coca-Cola summer 2010 promo activation

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Locations :- Carrefour- Real- Auchan- Mega-Image

Timing :July -September

Mechanics :Binding free product on to a Coca-Cola,Fanta, Fanta Berry bridge;

Initial target :550.000 packagesFinal target :725.000 packages

Case study : Julius Meinl sales thought an incentive program

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Julius Meinl is an important player in HORECA but they also wanted to penetrate the modern trade market by supporting the sales force with an aggressive merchandising program

Strong competitors with the tradition in the retail coffee market ;

Lack of human resources specialized in the key accounts management.

Reducing the O.O.S. frequency by delivering weekly O.O.S. reports and offering sales support;

Implementing the merchandising standard on the shelf;

The gradual increasing of the product exposure on the shelf by applying an incentive program for the merchandisers.

ContextContext:

Strategy & mechanism:Strategy & mechanism:

Case study : Julius Meinl sales thought an incentive program

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The degree of shelf filling at least 80%;

Displaying prices for all products;

Block arrangement on the shelf;

Clean shelves;

Increasing the number of faces per SKU on the shelf.

Incentive program:Incentive program:Evaluating the performance :

The prize winners:

Case study : Juicy Fruit 2010 consumer promo

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ContextContext:Jellies are the most important segment in the soft candy category.

Haribo is gaining shelf share and sales volume;Private label is also gaining shelf share;Silvana and Sugus jellies are constantly growing;

Increasing the sales volume with 3% in Oct-Dec perioad.

Strong competition :

Objectives :

Strategy & mechanism:Strategy & mechanism:On all Juicy Fruit packages a sticker with a unique cod will be attached.

Case study : Juicy Fruit 2010 consumer promo

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The sales target was achieved for the Oct-Dec perioad.Also the shelf share for Juicy Fruit was increased in all the IKA locations.

Results

Case study : Perfect Mousse in-store launch

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Henkel sales team wanted to correlate the BTL campaign with the ATL.

Also Henkels main competitor launched its similar product.

So MPC and Henkel implemented :

Dedicated POSM in all important IKA locations.

Developed a dedicated promo team.

Informative materials for the new products.

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Case study : Perfect Mousse in-store launch

Case study : Marketing Impact Team for traditional trade

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•• January January –– February February MITMIT::--in in 6969 cities, cities, 1010 days, days, 386386 merchandisers;merchandisers;•• 1515--30 May 30 May MITMIT::--inin 1616 cities,cities, 1515 daysdays, , 428 428 merchandisers;merchandisers;•• September September –– October October MITMIT::-- in in 6464 cities, cities, 395395 merchandisers;merchandisers;

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