creativity ppt @ bec doms mba
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Creativity ppt @ bec doms mba BY BABASAB PATILTRANSCRIPT
DEFINITIONS OF CREATIVITY
• Creativity is a mental process involving the generations of
new ideas or concepts or new association between existing
ideas or concepts.
• Creativity involves the generation of new ideas or the
recombination of known elements into something new,
providing valuable solutions to a problem.
Cont…
• “Any one can make the simple
complicate. Creativity is making the
complicated simple” Charles Mingis.
OBJECTIVES OF CREATIVITY
• Main objectives of a creative thinking process is to think
beyond existing boundaries,
• to break away from rational, conventional ideas and
formalised procedures,
• to rely on the imagination, the divergent, the random and to
consider
• multiple solutions and alternatives
CREATIVE TECHNIQUES
1. Analytical Techniques And Intuitive
Techniques.
2. Creativity In Individuals, And Techniques,
Which Generate Creativity In Groups.
3 Divergent Thinking And Convergent
Thinking.
Main points to increase or encourage creativity in a company are:
To Be Happy, To Have Fun
Keep Channels Of Communication Open
Trust, Failure Accepted
Contacts With External Sources Of Information
Independence, Initiatives Taken
Support Participatory Decision-making And Employees’
Contribution
Experiment With New Ideas
The Quality Of Creative Thinking Can Be Judged By Three Criteria
• Productivity.
• Originality.
• Flexibility
The 10 Mental Blocks To Creativity
Concepts are adapted from Van Oech’s book, A Whack On The
Side Of The Head.
1. One “Right Answer”.
2. Logic Can Kill Creativity.
3. Be Creative – Break Some Rules
4.Be Creative – Is That Practical?
5. Play Is Creative.
Cont…
6. Make Time To Think Creatively.
7. Being Creative Is “Not My Job”.
8 Don’t Be Afraid To Be Creative.
9. Creativity…How Ambiguous.
10 Is Creativity Wrong?
TWO PHASES OF CREATIVITY
Creativity can be divided into two phases of thinking:
– Divergent thinking
– Convergent thinking
DIVERGENT THINKING
• Is the ability to find many possible answers to a particular
problem. Guilford (1950).
• Divergent thinking is a thought process or method used to
generate creative ideas by exploring many possible solutions.
• Divergent thinking typically occurs in a spontaneous, free-
flowing manner, such that many ideas are generated in an
emergent cognitive fashion.
Cont…
• Psychologists have found that a high IQ alone does not
guarantee creativity. Instead, personality traits that promote
divergent thinking are more important. Divergent thinking is
found among people with personalities which have traits such
as nonconformity, curiosity, willingness to take risks, and
persistence.
ACTIVITIES WHICH PROMOTE DIVERGENT THINKING
• Creating Lists Of Questions,
• Setting Aside Time For Thinking And Meditation,
• Brainstorming.
• Subject Mapping / "Bubble Mapping",
• Keeping A Journal,
• Creating Artwork, And Free Writing.
CONVERGENT THINKING
• The term convergent thinking was coined by J.P.Guilford, a
psychologist well known foe his research on creativity.
• Convergent thinking involves the pursuit of predetermined a
goal, usually in linear progression and using highly focused
problem solving techniques.
• Convergent thinking questions are those which represent the
analysis and integration of given or remembered information.
They lead you to an expected end result or answer.
Personality Assessment Instruments Used in the Field of Creativity
Instrument Theoreticalbackground and purpose
Structure Administration
Agerange
Adjective Checklist (ACL)
Adjectives describe aperson’s attributes,‘actual’ & ‘ideal’ self; identificationof potentiallycreative persons
300 item list ofadjectives measures37 traits
Self-assessmentor byobservers,10 to 15minutes
Widelyused inadults
Personality Assessment Instruments Used in the Field of Creativity
Instrument Theoreticalbackground and purpose
Structure Administration
Agerange
Khatena-TorranceCreative PerceptionInventory
Measures artisticinclination, intelligence,individuality, sensitivity,initiative, and self strength;imagination,appeal to authority, self confidence,inquisitiveness,and awareness of others.
Comprises twotests: SomethingAbout Myself(SAM)What Kind ofPerson Are You?(WKOPAY)
Self report20–40minutes
12 yearsandolder
Personality Assessment Instruments Used in the Field of Creativity
Instrument Theoreticalbackground and purpose
Structure Administration
Agerange
Myers-Briggs TypeIndicator
Uses the Jungian dichotomiesof introversion/extroversion, sensing/intuiting,thinking/feeling,perceiving/judging
16 different personalitytypes
166 multiplechoiceitems
14 yearsandolder
Personality Assessment Instruments Used in the Field of Creativity
Instrument Theoreticalbackground and purpose
Structure Administration
Agerange
Kirton Adaptation InnovationInventory (KAI)
Evaluates differencesin preferred styles ofproblem-solving and creativity:adaptors improvethings; innovators dothings differently
Adaptation/ Innovationcontinuum
32 items Teensandadults