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Creativity + Innovation 1.4Kevin Popovi, B.A., M.S.

Kevin Popovi, SDSU Creativity + Innovation

Creativity and innovation are integral to an organizations ability to survive and thrive in todays competitive marketplace.

This course provides students with an understanding of how creativity and innovation can be facilitated and managed in a work setting.

Students will learn about theoretical conceptualizations of creativity and innovation as well as practical applications involved in fostering creativity and innovation in the workplace.

Students will be expected to play an active role in learning through class exercises, class discussions, and dialogue with guest speakers, and presentations about real (or planned) innovations in organizations. 1

CourseKey

Kevin Popovi, SDSU Creativity + InnovationPlease check-in.

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Session 1.4WelcomeRoll, AdminGameQuizChapter

Kevin Popovi, SDSU Creativity + InnovationQuizReadingGuest Speaker

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Creative Remote Association Problems Kevin Popovi, SDSU Creativity + InnovationPlaying with C.R.A.P.

Creative Remote Association Problems

The Remote Associates Test (RAT) is a test of creative potential. It was developed by Martha Mednick in 1962 and has since been considered as a valid measure of creativity.

Each RAT question presents three cue words that are linked by a fourth word, which is the correct answer.

A typical person can solve most of the items marked as "Easy", about half of the "Medium" ones, and few of the hard ones.

http://www.remote-associates-test.com/4

Chapter 3 of Creativity, Inc. Kevin Popovi, SDSU Creativity + InnovationQuiz: Breaking and MakingConnections For Enterprise

Creativity and innovation are integral to an organizations ability to survive and thrive in todays competitive marketplace. This course provides students with an understanding of how creativity and innovation can be facilitated and managed in a work setting.

Students will learn about theoretical conceptualizations of creativity and innovation as well as practical applications involved in fostering creativity and innovation in the workplace.

Students will be expected to play an active role in learning through class exercises, class discussions, and dialogue with guest speakers, and presentations about real (or planned) innovations in organizations. 5

Chapter 3 of Creativity, Inc. Kevin Popovi, SDSU Creativity + InnovationBreaking and MakingConnections For Enterprise

Creativity and innovation are integral to an organizations ability to survive and thrive in todays competitive marketplace. This course provides students with an understanding of how creativity and innovation can be facilitated and managed in a work setting.

Students will learn about theoretical conceptualizations of creativity and innovation as well as practical applications involved in fostering creativity and innovation in the workplace.

Students will be expected to play an active role in learning through class exercises, class discussions, and dialogue with guest speakers, and presentations about real (or planned) innovations in organizations. 6

Dynamics of CreativityThe Dynamics of creativity apply to all companies as well as individuals.The company is a metaphor for a person: variables of complexity, scale, environment.In a company, motivation, curiosity and evaluation are nurtured greatly by the corporate (global) climate. Kevin Popovi, SDSU Creativity + Innovation

Class Discussion: TBD7

Dynamics of CreativityBreaking and making connections = the pivotal dynamic of the creative process.Create new ways to look at old things.Differentiate from the competition (standards and norms).Example: SteelcaseWhat did they see? Kevin Popovi, SDSU Creativity + Innovation

Class Discussion: Steelcase

Markets was stale, same as it always wasHad strength in customer relationshipsUsed observational science to see how people used products (cameras)What did they see? People moved stuff to create barriers, but they never said that in focus groupsBacks were never to doorwaysWhat they saw: people wanted to configure there space (not have it dictated) to improve their personal climate which impacted local climate

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Steelcase ProductsDesign: Wheels on everything, change is inevitableConnections: Furniture must configure around people in motionAnatomy: The body changes through the day over timeErgonomics: Chairs maintain back support no matter how you site in them Kevin Popovi, SDSU Creativity + Innovation

This is the diversity needed to succeed in knowing what you need to know (breaking connections) and figuring out how to change (making connections)

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Steelcase ThinkingPathways was a different way to look at an office space.New thinking on old problem.Chasing a new concept of the workspace began with the leaders why?What room did they reference in new think and why? Kevin Popovi, SDSU Creativity + Innovation

Reference Kitchens: The kitchen is one of the most functional areas in the house and most conducive to conversation.

Ever have a party and everyone ends up in the kitchen?

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Reference Kitchens: The kitchen is one of the most functional areas in the house and most conducive to conversation.

Ever have a party and everyone ends up in the kitchen?

Tracked how peoples interaction and focus changed as they movedDifferent configurations encouraged formal or casual interactionsApproached lead to new thinking

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Steelcase ThinkingEmployees and clients had to be taught new ways of thinking of furniture and space as critical design elementsTheories of learning-through-application to address education through transition process Kevin Popovi, SDSU Creativity + Innovation

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Steelcase ThinkingBrought groups of different people together for creative connection making around the evolving business model.Created environment for displayed thinking, new work spaces, which institutionalized the new approach Kevin Popovi, SDSU Creativity + Innovation

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Steelcase ReflectionsWhen a familiar map breaks down, or when a map is discarded, theres a terrific uncertainty as old connections cease and new ones form.The more a company is dependent on an old map the more disturbing a new connection can be.

Kevin Popovi, SDSU Creativity + Innovation

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Steelcase ReflectionsThe success comes in encouraging (positive) conflict and risk taking, in promoting diversity, organizing groups of intrinsic motivation and encouraging the flow of information. Kevin Popovi, SDSU Creativity + Innovation

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Encouraging ConflictConflict between different ideas and points of view can be instrumental in breaking down established connections and generating new material for new solutions.Conflict can raise levels of fear, lower motivation, shut down connection making, distort evaluation and damage client. Kevin Popovi, SDSU Creativity + Innovation

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Encouraging ConflictEveryone must believe that the intent is to create a better idea together. Kevin Popovi, SDSU Creativity + Innovation

Class Discussion: What would you do in your company to help people to believe?17

Encouraging ConflictGet past win-or-lose approach. I like my idea, yours is wrong, I need to defend my idea and my approach.If I am discounted as a person I will get revenge, somehow, some time. Kevin Popovi, SDSU Creativity + Innovation

It may be unconscious.It is difficult to separate the personal from the professional.Discuss: Have you ever experienced this?18

Encouraging Risk-TakingCompanies that encourage risk-taking increase the likelihood of breaking and making connections.The short-term risk in challenging assumptions and breaking connections reduces the longer-term risk of relying on outdated assumptions. Kevin Popovi, SDSU Creativity + Innovation

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Encouraging Risk-TakingChallenging sacred assumptions takes the blinders off the view of the world as you know it.If assumptions are flawed, employees can solve the problems. Kevin Popovi, SDSU Creativity + Innovation

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Encouraging Risk-TakingAny action holds the risk of uncertain results.A plan is not a guarantee of results.Individual tolerances for risk-taking vary. Kevin Popovi, SDSU Creativity + Innovation

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Encouraging Risk-TakingPressure of time and risk of wasting it triggers anxiety, drives managers to shut down early to avoid failure.Companies in favor of fast decisions and safe answers rarely make new connections. Kevin Popovi, SDSU Creativity + Innovation

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Promoting DiversityDiversity brings a breadth of perspectiveHelps identify and criticize age-old assumptionsHelps recognize new possibilitySynectics = bringing together of diverse elements Kevin Popovi, SDSU Creativity + Innovation

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Promoting DiversitySelecting for Diversity in GroupsPurposefully constructedRange of richness that enhance ideasWeb Dev = Creative, Technology and StrategyScales: Issues, Projects, Teams, Company, Organizations Kevin Popovi, SDSU Creativity + Innovation

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Fostering Diverse IntelligenceTo foster diversity a company must have diversity in employees and types of thinkingMany companies lack this diversity why?On Education: You dont have to be smart, you have to know how to break the rules. Kevin Popovi, SDSU Creativity + Innovation

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Diversity at the Leadership Level Without diversity with thinking and perspectives in its leadersa company is less likely to identify creative employeesand quite likely to lack the range of vision to make the best use of the creativity its ab