CREATIVITY & DESIGNJuliet Davis

What is Creativity?

What you need to know about your brain

The creative person needs to keep a balance between structure and creativity, utilizing each at different times.

The Yin and Yang of Creative Problem-solving

Creative Process

Understand the “Problem” (listen)

Brainstorming Inspiration and

Research Drafting and

Experimenting

Feedback Revising Tweaking

Right Brain Left Brain

What are some obstacles to creativity?

Your Personal Demons

A More Cuddly Demon

American Choppers Revisited

Sources of Inspiration

Know Your Process Dreams

(always “sleep on it”) Other People’s Work

(research it) Unrelated Creative Work

(can be better and inspire more originality)

Philosophy, Mythology,Theory (e.g., Freud)

Other fields of expertise(medicine, physics, math, biology)

Road trips Journaling

Creative Notebooks, folders, recorders

Why is creativity important?

Using Dreams for Inspiration

The Birds - Hitchock

What Dreams May Come

Salvador Dali - Surrealist

Michael Parks

What is Your Creative Process?

Using Metaphors

Geico Ads

Ads That Use Metaphor

Conceptual Elaboration in Branding

Unexpected Metaphors

How could each of these characters be a metaphor for qualities you need in order to be creative?

CREATIVITY AS PROBLEM-SOLVING

QUESTIONS?