Creativity & Innovation

Budi Rahardjo SBM ITB, 6 November 2012

Definition

Creativity is the process of

generating something new

Sir  Ken  Robinson  on  Crea%vity  

The  process  of  having  original  ideas  that  have  value    

“Crea%vity  now  is  as  important  in  educa%on  as  literacy,  and  we  should  treat  it  with  the  same  status.”  

h9p://www.ted.com/talks/ken_robinson_says_schools_kill_creaBvity.html  

Innovation - in·no·va·tion/ˌinəˈvāSHən/

•  Practical application of creativity into something that has an impact

•  Innovation is the process that transforms ideas into commercial value

•  The process by which an idea or invention is translated into a good or service for which people will pay, or something that results from this process.

Creativity is cheap

Creativity is problematic

How to get brilliant ideas

[no idea, can be taught, blog as a media]

How To Get ideas

Everything that can be invented,

has been invented

Charles H. Duell, Commissioner, U.S. patent office, 1899

ideas have their own lives

[all you have to do is to catch them]

Good artists copy, great artists steal

[picasso]

Success brings more problems

pressure to produce better creations – stress, suicide, etc.

see also Elizabeth Gilbert’s TED presentation,

“Your Elusive Creative Genius” http://www.ted.com/talks/elizabeth_gilbert_on_genius.html

Still want to be creative?