creative options communcations

Solving Business Problems Through

Marketing Solutions

Capabilities

Our clients rely on us to deliver their message

and provide customer-focused solutions! Presented by:

David DrewitzOwner, Creative Options Communication

About Us

1. Get Results - We understand how to make business good when times are bad. We

understand how to create a need for your product.

2. Profile Your Customer- we have the ability to better understand your customer's

lifestyles choices and media habits. This allows us custom-build the leanest, meanest

and most cost-efficient marketing plan possible.

3. Employ Neuromarketing - We go beyond just branding. We use neuromarketing

techniques - the key to unlocking your customer’s brain and pushing their “buy

buttons.” We’ll speak the language the language of your audience.

4. Create Dynamic Advertisements – Develop creative that supports strategy. Creative

without strategy will fail. We don’t like to fail.

5. Get You Exposure Through Public Relations – Your story will seen and heard. The

successes we’ve had are staggering, we can do the same for you.


Marketing Solutions

What We’ll Do For You

www.creativeoptionscommunications.com

About Us

Creative Options was founded in 1992.

Since then, we’ve been helping clients grow their businesses through strategic media

planning and advertising.

Creative Options has successfully launched and managed local, regional and national

advertising and marketing campaigns for clients in a wide range of industries including:

health and wellness, spa/resort, aerospace and defense, biotech, convention and tourism

authorities, home builders, land developers, a variety of food & beverage manufacturers, oil

& gas companies, medical professionals, B2B companies and other retail-oriented

businesses


Marketing Solutions

We Are Creative Options:


About Us


Marketing Solutions

Key Players:


David Drewitz, President – Dallas Office17 years of marketing experience - in the corporate marketing world and agency side. Extensive

experience in marketing, advertising, corporate communications, media strategy and public relations.

Directs and manages the strategic marketing plans and tactics for clients. He has worked on national and

regional accounts including: Dairy Queen, JC Penny Corp., Air Vent Inc., Bruce Floors, Shells

Restaurants, Pro-Cuts, American Airlines and The Body Wrap Shop.

James Ballard, Creative DirectorJames has over 16 years of experience in advertising as a leader, mentor, art director and designer. He

has helped companies develop comprehensive branding campaigns, launch new products and create

breakthrough, effective advertising.

Jed C. Jones, Director- Interactive and Internet MarketingJed Jones, Ph.D. holds a B.A. in Japanese Studies from UCLA, an M.B.A in Marketing from The Paul

Merage Business School at UC Irvine, and a Ph.D. in Psychology from Saybrook Graduate School and

Research Center. Jed is the master of the "long tail" approach to interactive marketing. Everything

Creative Options does involves identifying multiple super-narrow, super-rich target market niches and

then driving traffic to your Web site, blog or landing pages by using the right keywords and crafting the

right messaging to attract the most lucrative, most loyal customers.

Capabilities

• Branding & Positioning

• Market Research

• Media Planning, Negotiating & Buying

• Creative Concepting & Production

• Account Service

• Public and Media Relations

• Event Promotions

• Interactive/Online Advertising


Marketing Solutions

Creative Options is a full-service

agency assisting clients in:


Branding

A Proven track record with:

• Building brands from the ground up

• Re-branding to make companies more competitive

• Elevating brand values to consumers

Creative Options:

• Gives clients a competitive edge in a changing marketplace

• Gets core consumers to remember client brands

• Experts in Neuromarketing

• Understanding the “Buy Buttons” in the brain


Marketing Solutions

The Key to successful strategy is one thought,

one focus, one theme:


Research


Customer Profiling will:

1. Help you understand

your audience’s

purchasing habits,

media habits,

investment styles,

personal hobbies and

lifestyle choices.

2. We will deliver a report

detailing

comprehensive

demographics,

psychographics and life

style choices.

3. You’ll get a highly

sophisticated look at

your customer.


Marketing Solutions

Creative Options uses empirical research, unique tools, and refined data

which places clients in front of the right audiences, with the right media, and in

the right environments. This is the service behind our clients’ high return on

investment.

Research is the foundation of

everything we do:

In-Depth Databases Audience Surveys

Media ROI

Media Buying

Creative Options media buying expertise:

• Premium placed on selecting the appropriate media.

• We know the when, why and how to use the different mediums.

• Is backed by professionals who have the experience, the software, tools, and relationships to

deliver the most effective and efficient use of all major media

Creative Options can help you:

• Stretch the advertising budget, reaching more people with less money

• Has saved clients into the hundred thousand dollar range

• Earn thousands of dollars worth of free promotion and value-added bonus material

What We Deliver:

• Target Analysis

• Development of media strategies

• Media Plan recommendations

• Negotiations and buying

• Merchandising and value-added

• On-going stewardship


Marketing Solutions

Repetition Is The Key To Advertising:


Creative


Marketing Solutions

Creative Options delivers creative advertising for all media, including print, outdoor,

broadcast and the Internet. Creative Options’ clients can count on messages that are

original, on target and geared to produce results.


Philosophy

1. Speak to the heart and the mind will follow.

2. Bad advertising is about the advertiser. Good advertising is about the customer. (The

customer isn’t interested in your address or phone number until after you’ve convinced

them why they should care.)

3. Use verbs. Verbs are more effective than nouns.

4. Eliminate “plain words.” Avoid words that do not contribute toward a more vivid or

colorful image.

5. Be unpredictable. Surprise is the foundation of everything delightful.

6. Use sound, music, compelling words, unusual cadence, blank airtime or a memorable

moment to capture and retain the audience’s attention.

7. Don’t forget the benefit.


Marketing Solutions

Our 7 Keys for Effective Advertising:


Account Service

With Creative Options, clients can be sure that their interests are protected, both on a day-

to-day basis and for the long haul. The Account Service team is careful to communicate

important findings, recommend options, and manage the campaign every step of the way.

Creative Options’ Account Service team shares a wealth of experience with:

• Managing multi-faceted campaigns from start to finish

• Building and implementing effective strategy

• Targeting and reaching core consumers

• Communicating and recommending appropriate options


Marketing Solutions

With Unwavering Commitment,

The Client Comes First:


Public Relations

Creative Options grabs public & media attention by

• Writing, pitching, creating news stories about your company

• News releases about company key events

•Obtaining interviews with local, regional and national media

• Event promotion

• Developing strong relationships with media contacts and channels

Creative Options makes sure:

• Clients get portrayed in credible, positive ways

• Clients get to interact with their consumers in new and

different ways – on a local, regional, and national level


Marketing Solutions

We Use PR and Promotions to Add

Firepower to Client’s Campaign:


Interactive

Creative Options creates, manages, and provides:

• Strategy to make online advertising an extension of other advertising

• Websites and campaigns from the ground up

• Optimized & overhauled websites

• Search engine optimization

• Article Marketing

• Pay-per-click campaigns

• Banner ads

• Develops programs to capture user data

• Creates support systems to handle traffic

• Designing content to draw more customers


Marketing Solutions

With today’s technology, it’s not enough to have an Internet

presence. There must be strategy to back it up.


Results

We’re About Results:

• Strategic campaigns that reach the right audiences

• Exposure to a broad audience at low cost

• Increased advertising effectiveness

• ROI in business profits

• Increased brand name awareness and company recognition

• Increased word-of-mouth publicity

• Foundation for future marketing, advertising, and PR efforts


Marketing Solutions



Creative Options

1152 Indian Run Drive #408

Carrollton, Texas 75010

Phone: 972-814-5723


[email protected]

We Get You Results

If you want to increase revenue, improve your brand image and get

your business more exposure, contact us today