creative newsroom: brand storytelling at the speed of social
Post on 17-Oct-2014
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CREATIVE NEWSROOMBrand Storytelling at the speed of social
Every minute there are:200 M5.6 M2.8 M2.1 M1.7 M275 KEMAILSTEXTSYOUTUBE VIEWSGOOGLE SEARCHESFACEBOOK POSTSTWEETS
On top of all the ad impressions1975500/Day20135,000/Day3
Theres 60x more brand content in newsfeeds20112013231440UPDATES/MONTHUPDATES/MONTH
Memes and trends travel faster than ever before
Bottom line,its harder for all of us to engage fans
brands are figuring out how to break through by creating real-time content
SUPERBOWL was a defining moment for Real time marketing
oreo was the clear winner
THE OSCARS LEFT a lot more to be desired
Klondike leftus confused
In order to be truly beneficial for the brand
Real-time marketing must align short-term, fleeting attention on the stories of the day with the long-term brand narrative Short-TermInterestsLong-TermNarrative
Individual episodes advance the story arc for the season
Episode 1Episode 2Episode 3Episode 4Episode 5Episode 6
the realopportunitY engagement+ anticipation = brand loveWe must create and maintain consistent, meaningful brand engagement. The result is genuine affinity and growth of the community.
Ultimately, Your content must be more than visual & timely to succeed long term
The formulafor success
visual +timely+prominent+relevant +recognizable
Evaluating real time opportunitiesResonantRelevantTimelyIdeal contentAudience interestsBrand prioritiesConversation trends15
EDELMAN IS UNIQUELY POSITIONED TO HELPwe are creative storytellersreal-time is in our DNAour media experts quickly amplifywe live and breathe your communitywe know your brand
weve developed a Distinct offeringAt Edelman Digital, we increase brand engagement through a mix of ongoing real-time and planned creative content, strategically amplified by paid media.
heres how it worksWe bring four critical disciplines together to provide real time data, audience insights, design excellence and immediate amplification.
ITS A POWERFUL MIX
A Two-Hour Cycleapprovepostamplifymeasureoptimizechoosea trendspota trenddevelop concept
we have Different models to suit your needsThe Daily DeskALWAYS-ON RELEVANCE WITHCONSISTENT PLANNED AND REAL-TIME CONTENTNewsroom CampaignsUNIQUE SOCIAL CAMPAIGN CREATION FORINCREASED INTERACTION AND EXTENDED CONVERSATIONSTrendspottingPURPOSEFULLY OPPORTUNISTICWITH TARGETED, TIMELY CONTENT
And its working for our brands
Adobe makes creativity countWeve created a unique social personality for Adobe by building a dedicated team to develop consistent planned and real-time content.
A captain worthy campaignWeve given the Captain a new role: the cheeky commentator on all things pop culture. He talks. People share and talk back.
Everyone loves the bugVolkswagen spots trending stories that align with their playful personality. Where will the iconic Beetle show up next?
custom enrollment processdefinesocial personadetermine audience affinitiesdevelopcontent themesidentifytopics to avoidsetperformance goals
CREATIVENEWSROOMTake control of your brand narrative in social. Turn real-time relevance into long-term resonance. Dont just be liked. Be loved.
For more information:CreativeNewsroom@Edelman.com