creative newsroom: brand storytelling at the speed of social

Download Creative Newsroom: Brand Storytelling at the Speed of Social

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CREATIVE NEWSROOMBrand Storytelling at the speed of social

Every minute there are:200 M5.6 M2.8 M2.1 M1.7 M275 KEMAILSTEXTSYOUTUBE VIEWSGOOGLE SEARCHESFACEBOOK POSTSTWEETS

On top of all the ad impressions1975500/Day20135,000/Day3

Theres 60x more brand content in newsfeeds20112013231440UPDATES/MONTHUPDATES/MONTH

Memes and trends travel faster than ever before

Bottom line,its harder for all of us to engage fans

brands are figuring out how to break through by creating real-time content

SUPERBOWL was a defining moment for Real time marketing

oreo was the clear winner

THE OSCARS LEFT a lot more to be desired

Klondike leftus confused

In order to be truly beneficial for the brand

Real-time marketing must align short-term, fleeting attention on the stories of the day with the long-term brand narrative Short-TermInterestsLong-TermNarrative

Individual episodes advance the story arc for the season

Episode 1Episode 2Episode 3Episode 4Episode 5Episode 6

the realopportunitY engagement+ anticipation = brand loveWe must create and maintain consistent, meaningful brand engagement. The result is genuine affinity and growth of the community.

Ultimately, Your content must be more than visual & timely to succeed long term

The formulafor success

visual +timely+prominent+relevant +recognizable

Evaluating real time opportunitiesResonantRelevantTimelyIdeal contentAudience interestsBrand prioritiesConversation trends15

EDELMAN IS UNIQUELY POSITIONED TO HELPwe are creative storytellersreal-time is in our DNAour media experts quickly amplifywe live and breathe your communitywe know your brand

weve developed a Distinct offeringAt Edelman Digital, we increase brand engagement through a mix of ongoing real-time and planned creative content, strategically amplified by paid media.

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heres how it worksWe bring four critical disciplines together to provide real time data, audience insights, design excellence and immediate amplification.

ITS A POWERFUL MIX

A Two-Hour Cycleapprovepostamplifymeasureoptimizechoosea trendspota trenddevelop concept

we have Different models to suit your needsThe Daily DeskALWAYS-ON RELEVANCE WITHCONSISTENT PLANNED AND REAL-TIME CONTENTNewsroom CampaignsUNIQUE SOCIAL CAMPAIGN CREATION FORINCREASED INTERACTION AND EXTENDED CONVERSATIONSTrendspottingPURPOSEFULLY OPPORTUNISTICWITH TARGETED, TIMELY CONTENT

And its working for our brands

Adobe makes creativity countWeve created a unique social personality for Adobe by building a dedicated team to develop consistent planned and real-time content.

A captain worthy campaignWeve given the Captain a new role: the cheeky commentator on all things pop culture. He talks. People share and talk back.

Everyone loves the bugVolkswagen spots trending stories that align with their playful personality. Where will the iconic Beetle show up next?

custom enrollment processdefinesocial personadetermine audience affinitiesdevelopcontent themesidentifytopics to avoidsetperformance goals

CREATIVENEWSROOMTake control of your brand narrative in social. Turn real-time relevance into long-term resonance. Dont just be liked. Be loved.

For more information:CreativeNewsroom@Edelman.com

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