Creative Industries &

Social Media

Cristina Costa

Discuss the readings

http://www.flickr.com/photos/tearsandrain/3526002850

What most struck me about the

chapter(s) for today was.......

The idea that I most take issue with

in the chapter(s) is..........

Creative industries have been understood in the

context of information society … and draws its political

and ideological power from the prestige and economic

importance attached to concepts of innovation,

information, information workers and the impact of

information and communication technologies drawn

from information society theory. (Garnham, 2005)

Garnham, N. (2005). From cultural to creative industries.

International Journal of Cultural Policy, 11(1), 15–29.

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Creative Industries are those which have their

origin in individual creativity, skill and talent. They

also include industries which have the potential to

create wealth and jobs through the development,

production or exploitation of intellectual property.

Scottish Government

http://www.scotland.gov.uk/Topics/ArtsCultureSport/arts/Archive/creative-industries

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Creative industries – creative

Scotland

https://www.flickr.com/photos/31878512@N06/4502725511

The Creative Industries 65,200 people

in 2012. This represents 2.69% of all

employment in Scotland. htt

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The creative industries GVA in 2011

was 2.8 billion

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The Scottish Annual Business Statistics

definition of the Creative Industries

includes:

• Advertising

• Architecture

• arts crafts and

antiques

• computer

games

• Design

• fashion and textiles

• film and video

• music

• performing arts

• writing and publishing

• photography

• TV and radio

• Software electronic

publishing

• museums and

galleries

• cultural education

Online enterprises

Can you think of any?

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Creative industries & Digital Media

Usually SMEs

Heavily reliant on networks

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The impact of social media in

creative industries…

More widespread access to broadband

technologies (including efforts to improve

rural access)

• Smartphones and tablets improving mobile

access

• Social media platforms

• Availability of big and small data

• Cloud computing

• Digital marketing and market analytics

• Visualisation

• Falling technology prices (Warren, 2014)

http://www.doclorraine.com/entrepreneurship/realising-value-in-the-agri-food-industries-the-next-wave-of-

digital-innovation

Traditional Media

Digital/ Social Media

Production • Official Channels only

• Professional/ specialised

• Gatekeepers

• Read & Write web DIY

Creation • Standardised

• Conservative

• Concentration of power

• Creative/ eclectic

• Disruptive

• Distribution of power

Distribution • One way communication

• Impersonal

• Multi-way communication

• Personalised

• Networked

• Community focused

• Interactive

Unpredictable enterprises

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The Scottish Annual Business Statistics

definition of the Creative Industries

includes:

• Advertising

• Architecture

• arts crafts and

antiques

• computer

games

• Design

• fashion and textiles

• film and video

• music

• performing arts

• writing and publishing

• photography

• TV and radio

• Software electronic

publishing

• museums and

galleries

• cultural education

Broadcast yourself

Locally grown

Internationally known

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Youtube Partner programme

• Created in 2007

1 Million+ Content Creators

participatory Culture

• 1000s channels making 6

figures a year !!

What can education learn from

such forms of engagement?

What skills do we need?