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SHAPE CREATIVE GUIDELINES / 08.2020 / 1

CREATIVE GUIDELINES08.2020


Shape Creative Guidelines CREATIVE ELEMENTS

4 Logo

9 Color

12 Typography

13 Imagery

15 Iconography

CREATIVE APPLICATIONS

17 Business Cards

18 Digital

19 Collateral

22 Presentations

23 Events

INTRODUCTION CONTENTS

Shape defends web and mobile applications from both

malicious bot-driven automation attacks and human fraudsters

that otherwise can drive in large scale fraud. Shape also helps

application owners deliver friction-free and secure experiences

for their customers.

Shape solutions leverage artificial intelligence and machine

learning, among other technologies, to accurately answer three

key security, fraud and identity questions: Are you human? Is

your intent good or bad? And are you who you claim to be?

This document presents the Shape creative guidelines that will

allow our employees, marketing partners, and external partners

to keep our identity and creative expressions in alignment—and

apply our design styles consistently—to create unified and

relevant experiences that resonate with our customers.

CREATIVE ELEMENTS


CREATIVE ELEMENTS LOGO

SHAPE LOGO

The Shape logo is the key building block of our

identity and the primary visual element that

identifies us. To maintain its integrity, the logo

should be used consistently according to

these guidelines.

The “Part of F5” endorsement line is part of the

Shape logo and should not be removed under

any circumstances.

Consult with the Shape Design team

([email protected]) if you

have questions about logo usage.

The Shape logos are available to download here.

mailto:CreativeStudio-Shape%40f5.com?subject=

https://shared-assets.adobe.com/link/04cb9d65-9fc7-41dc-6f63-5bae8b6ae0e5

https://adobe.ly/2VdxnS9


PRIMARY LOGO SECONDARY LOGO


LOGO OPTIONS

There are three versions of the Shape logo, as

shown at the right. The primary logos are white

with a gray endorsement line and black with a

gray endorsement line. The primary logo options

will be the dominant expression.

The secondary version of the logo is all white. This

version should be used more sparingly, when the

background color would compete with the gray

endorsement line in the primary logo. Choose this

logo when contrast and legibility are difficult to

achieve otherwise.

Do not tint the logo, or use it with complex

backgrounds or patterns that limit readability.

More details on this are covered on page 7.

The Shape logos are available to download here.

White logo for use on dark backgrounds Black logo for use on light backgrounds Full white logo for use on backgrounds that compete with

the gray endorsement line



MINIMUM LOGO SIZES

Using the appropriate size of logo ensures that it will

be legible and maintains its consistency and integrity.

The minimum logo size is detailed at the right.


DIGITAL MEDIAPRINT MEDIA

0.26”

Minimum logo size for print is 0.26” or 18 px in

height. The logo should not be used at a size

smaller than this.

19 px

Minimum logo size for digital media is 0.26” or

19 px in height. The logo should not be used at

a size smaller than this.



LOGO DOS AND DON’TS

The primary logo can be used in any instance except

when the background image or color competes with

the logo (e.g., low contrast or complex image).

Secondary logos can be used to “knockout” the logo

from a background, or to present the logo in a

lower-contrast expression.

Legacy, tinted, stretched, stylized, animated, hand-

drawn, or other versions of the logo are not permitted.

This undermines the integrity of the Shape logo and

negatively impacts brand consistency.

Please consult with the Shape Design team

([email protected]) if you have any

questions about logo usage.

DO DON’T



CLEAR SPACE FOR PRINT AND DIGITAL MEDIA PARTNER LOGO LOCKUPS


LOGO CLEAR SPACE

To preserve the visual impact and integrity of the logo,

always maintain a buffer of space around it.

In all applications, the logo should be surrounded by

clear space equal to half the height of the Shape logo

(x = the logo height in the illustrations to the right).

PARTNER LOGO LOCKUPS

Partner logos should be positioned to the right of

the Shape logo with a thin rule separating the two

logos. The space on both sides of the rule should be

1/4 of the width of the Shape logo. The visual sizes of

the two logos should be equal. The Shape logo should

also be visually centered vertically to the partner logo.

0.5x

0.5x

x


CREATIVE ELEMENTS COLOR

PRIMARY SECONDARYCOLOR RATIOS

Shape’s brand colors include Black, F5 Red, Surf, Ash,

and White. The flexible color system allows for dynamic

visual expressions with different color combinations

depending on the message and/or audience.

The main color expressions are Black and F5 Red as

represented in the color ratio visual to the right. Security

messages fall within this ratio and tend toward a

narrower palette dominated by black with red highlights.

Surf acts as a complimentary color and is used for visual

storytelling in diagrams and infographics.

These examples show the proportion and

relationships between primary and complimentary

colors and how they should be used together.

BLACK

F5 RED

SURF

ASH

WHITE


THE F5 COLOR SYSTEM

F5’s comprehensive color system is a rich mix

drawing from the company’s tech heritage and its

Pacific Northwest roots. Its flexibility allows us to

craft modern, bright, and optimistic visual

expressions with different color combinations.

Each base color in the palette is complimented

by a lighter and darker accent, creating freedom

for visual storytelling while maintaining a strong

connection to the brand.

Though Shape’s main color palette is as shown

on the previous page, this palette provides a

range of options and is available to pull from

to add richness and to help craft dynamic

color stories.

COLOR

F5 REDPantone® 185228 0 43e4002b

IRIS78 67 164 4e43a4

FERN98 192 38 62c026

TULIP237 78 181 ee4db5

LAGOON29 156 2111d9cd3

LIME151 206 1 97ce01

AMBER245 195 30 f5c31e

LILAC139 91 1658b5ba5

NGINX GREENPantone® 355 0 150 57 009639

SURF 78 196 206 4ec4ce

BUMBLEBEE255 242 0fff200

TANGERINE242 154 54 f29a36

CORAL243 112 75f3704b

STRAWBERRY240 105 112 f06970

GRAPE 120 108 205 786ccd

MOSS164 225 113 a4e171

CARNATION253 127 211 fd7fd3

SKY124 192 235 7cc0eb

SPRING195 237 81 c3ed51

AUTUMN255 214 81 ffd651

ASTER170 142 191 aa8ebf

JADE31 191 811fbf51

SEA FOAM144 211 20890d3d0

LEMON255 254 132 fffe84

PUMPKIN255 180 96 ffb460

PEACH248 166 143 f8a68f

POPPY194 0 37c20025

COBALT51 32 140 33208c

EVERGREEN67 140 21 438c15

ROSE213 49 150 d53196

LAKE12 92 1410c5c8d

PEA133 166 0 85a600

MUSTARD192 150 14 c0960e

VIOLET105 67 133694385

PINE28 99 511c6333

OCEAN42 122 1292a7a81

HONEY225 200 0e1c800

RUST189 116 33 bd7421

CLAY190 90 60be5a3c

CREATIVE ELEMENTS


THE F5 COLOR SYSTEM

The full color spectrum is also complimented by a

robust grouping of monochromatic values, allowing for

a variety of brand and digital expressions, ensuring

broad flexibility and consistency of color within the

design system. These options help with allowing for

appropriate contrast.

COLOR

BLACK0 0 0000000

LEAD102 102 102 666666

STONE230 230 230 e6e6e6

CARBON34 34 34 222222

STEEL153 153 153 999999

ASH241 241 241f1f1f1

CHARCOAL52 52 52343434

SILVER204 204 204 cccccc

WHITE255 255 255ffffff

CREATIVE ELEMENTS


TYPOGRAPHY

F5 TYPOGRAPHIC STYLE

Shape’s typography, already very close to F5, merges

with F5’s existing typography style guides, blending

two fonts inspired by Swiss design. Neusa Next,

inspired by type treatments from early space

exploration, adds a human and expressive character to

headlines and subheads, while Proxima Nova brings

openness and geometric styling to harder working

moments, and occasional feature appearances.

You’ll need access to our fonts via Adobe Creative

Cloud or through multiple online foundries. Please

reach out to the Shape Design team

([email protected]) for help in

gaining access and downloading fonts.

CREATIVE ELEMENTS



CREATIVE ELEMENTS

REPRESENTING SHAPE - PHOTOGRAPHY

The use of full color photography helps Shape’s

creative align more closely with F5. We apply an

overall photo treatment which gives it a unique yet

unified look and feel. Dynamic contrast gives the

images richness and depth.

There are two types of photography; Human/

Optimistic and Serious/Pragmatic. Due to the

nature of Shape’s business and customer base,

Serious/Pragmatic may predominantly be the

subject matter type that is used. Please refer to the

photography section of F5’s Creative Guidelines for

more information on subject matter, photography

styling, and usage.

Various techniques will be used to allow for type to

have appropriate contrast on images. Extending

areas of negative space, layering textual elements,

and using overlays, will help us to achieve this visual

contrast (see examples on page 18).

IMAGERY

HUMAN / OPTIMISTIC SERIOUS / PRAGMATIC

Images that display the seriousness and impact of the message being communicated.

Images that show empathy, capture a situation or pain point, and tell a story about our customers and their business challenges.

https://www.f5.com/pdf/f5/F5-Creative-Guidelines-07-2020.pdf


STOCK PHOTOGRAPHY GUIDELINES

Stock photography is used for a majority of our

marketing communications. Because many

competitors use the same stock photography,

following these guidelines can help differentiate

the F5 brand.

Stock photography with people should feel genuine

and natural (not staged or posed). Photos that

show technology should be original, current, and

cutting edge.

• Never use images with firearms, inappropriate

innuendo, references to war or the military,

or sexual or sexist content.

• Never use imagery that could be considered

culturally insensitive or offensive.

• Never use imagery that is threatening or related

to death.

• Avoid imagery that specifically references

Christmas, Chanukah, Kwanzaa, Ramadan,

or any other holidays that are tied to religious

beliefs or specific cultures.

Poor image quality

CREATIVE ELEMENTS

Threatening

IMAGERY

Cliché War referenceInappropriate innuendo Religious implicationsOverly staged/posed Dated technology

Ethnic stereotypesCultural insensitivity Threatening

AVOID THESE EXAMPLES


ICONOGRAPHYCREATIVE ELEMENTS

ICON EXAMPLESF5 ICON SET

The style of F5 brand icons is simple, straightforward,

and two-dimensional. Lines are single weight and black

by default, but can be reversed to white over a dark

background or changed to a single color from the

brand palette if necessary.

Shape icons will move toward full alignment with F5

icons, however, there will be a visual transition period

between the existing icons and these. In effort to keep

the customer top of mind, the intentional transition

period will ensure that the customers’ experience is

smooth, familiar, and uninterrupted.


Jane Doe Program Manager

[email protected] 123.456.7891M 123.456.7891F 123.456.7891

801 FIFTH AVESEATTLE, WA 98104

簡多伊項目經理アジア太平洋地域、中国、日本

[email protected] +65.6533.6103M +12.34567.8910F +12.34567.8910

F5 ネットワークスジャパン合同会社〒107-0052東京都港区赤坂4-15-1赤坂ガーデンシティー19階

Jane DoeProgram ManagerAsia Pacific, China, and Japan

[email protected] +65.6533.6103M +12.34567.8910F +12.34567.8910

JAPAN GKAKASAKA GARDEN CITY 19F4-15-1 AKASAKA, MINATO-KUTOKYO 107-0052 JAPAN

BUSINESS CARDS

Shape’s signature business card design is distinctive

and boldly minimal. Meant for sharing with top-tier

customers, the card features a black tone-on-tone

aesthetic with the logo and card stock and yellow type

for limited contact information.

The standard business card design is more utilitarian

and accessible, and available to order through the

online fulfillment system here. It visually aligns with

the standard F5 and NGINX business cards.

CREATIVE APPLICATIONS BUSINESS CARDS

SIGNATURE BUSINESS CARD STANDARD BUSINESS CARD

https://360.kpcorp.com/f5/Login.aspx


DIGITAL

BLOG PROMOTION


SOCIAL MEDIA WEBINAR THUMBNAILDIGITAL MEDIA ASSETS

The Shape Marketing team manages Shape’s official

social media channels with a mix of paid and organic

posts. Additionally, the F5 Global Demand Center and

Center of Excellence teams drive paid social media

campaigns through media agencies.

For brand alignment and visual consistency, we have

a creative framework for social assets linking to blogs

and events. Social assets, that are part of campaigns,

specific programs, or sponsored events, draw visual

styles from their respective design systems. They are

visually tied together throughout various digital

channels creating a consistent customer experience.

Dark overlays are used to create contrast between

image and type. The opacity of the overlay will vary

depending on the lightness or darkness of the base

image (examples to the right).

Social media and webinar thumbnail templates are

available to download here. Please consult with the

Shape Design team ([email protected])

if you have questions about template access or usage.




COLLATERAL

REPORT / CASE STUDY


MARKETING COLLATERAL

To maintain creative alignment and apply design

styles consistently, we often use templates. Reports,

guides, overviews, data sheets, white papers, and

other marketing collateral are examples of where the

templates are leveraged.

Our collateral templates include different options for

different types of content—cover layouts, interior

pages, charts, tables, etc. (some examples are shown

at the right)—as well as paragraph styles and a brand

color palette. You’ll need our brand fonts, which are

available via Adobe Creative Cloud or through

multiple online foundries. Please reach out to the


for help in gaining access and downloading fonts.

Shape marketing collateral templates are available

for download here.

Credential Stuffing Attacks UsingPrivate KeeperEARLY ACCESS DRAFT REPORTMay 2020

CREDENTIAL STUFFING ATTACKS WITH PRIVATE KEEPER / EARLY ACCESS DRAFT REPORT 5

LICENSING AND DISTRIBUTIONThe Private Keeper software is distributed under a license agreement, which states that the

software developer is only responsible for the software and its functionality. If the software doesn’t

work, the customer’s money will be refunded. Under this agreement, the software is provided

“as is,” and the author is not responsible for how the software will be used. If the user tries to hack,

reverse engineer, or harm the Private Keeper infrastructure, the author has the right to recall the

license key.

Private Keeper’s main point of official distribution is the developer’s site at https[:]//deival909[ru/.

There, a 30-day license can be purchased for US$3 using a Telegram bot channel. The

underground market also offers configurations of Private Keeper designed to attack specific

endpoints on the web applications of select financial services institutions. These target-specific

configurations are available for a one-time payment that ranges from $50 to $500, depending

on the target. Private Keeper has an official discussion thread on BHF (or Best Hacker Forum,

BHF.IO / .BZ), an underground Russian-language hacker discussion board.

PACKAGE CONTENTSThe Private Keeper software package contains:

• Libeay32.dll [OpenSSL Library DLL]

• Ssleay32.dll [OpenSSL Library DLL]

• Private Keeper.exe [binary executable]

• Чейнджлог.txt, or literally “Changelog.txt,” a text file of Private Keeper’s version

history; represented by the link inside the file http://deival909.ru/description.

php?itemID=OCrYQkCXuXSpFMwEItVPyRLsI

• Решение проблем.txt, or “ProblemSolutions.txt,” a text file with troubleshooting tips,

including descriptions of common problems operating Private Keeper, and solutions to

address them)

• Modules/СПИСОК IMAP СЕРВЕРОВ.txt, or “ListofIMAPServers.txt,” a list of IMAP servers

that can be used in brute-force credential stuffing attacks

THE UNDERGROUND

MARKET OFFERS PRIVATE

KEEPER CONFIGURATIONS

DESIGNED TO ATTACK

SPECIFIC ENDPOINTS ON

THE WEB APPLICATIONS

OF SELECT FINANCIAL

SERVICES INSTITUTIONS

FOR A ONE-TIME PAYMENT

THAT RANGES FROM $50

TO $500 DEPENDING ON

THE TARGET.




COLLATERAL

E-BOOK


STRATEGIES TO HELP YOUR ORGANIZATION BATTLE SOPHISTICATED

ATTACKS THAT RETOOL AGAINST COUNTERMEASURES

Credential Stuffing 2020: The Latest Attack Trends and Tools

















for download here.

3

ATTACKER ECONOMICS: UNDERSTANDING COST VS. VALUE

THE ATTACKER EQUATION

To determine the rate of return, multiply the value of

the attack by the chance of success, and divide by

the cost. Then subtract the initial investment (100%).

If an attacker targets just one person, there’s a

low chance of success. If the cost is nominal and

the initial investment is also low, the rate of return

may be 0%. That won’t necessarily deter attackers,

because they can boost the ROI by attacking more

targets or increasing the value of each target, even if

the success rate remains low.

The classic Las Vegas penny slots worked on the

same principle. Players would happily keep feeding

the machine with pennies, even if the potential

payout was minimal. A penny was a low-cost, low-

investment way to target even a small cash prize; the

value easily outpaced the cost.

As attackers increase their targets, the rate of return

becomes far more attractive—especially if the cost

and initial investment remain static. This is one

reason why credential stuffing attacks have become

increasingly common. Ten years ago, the industry

didn’t even have a term for this practice, which

involves testing stolen consumer credentials against

multiple e-commerce sites to gain account access

or large-scale account takeover. Today, the U.S.

consumer banking industry loses nearly $50 million

per day due to credential stuffing. Online retail loses

about $6 billion annually.

Credential stuffing success rates typically hover

between 0.2 and 2%—and attackers don’t need

a high success rate if the attack is cheap to run.2

And if infiltrating your web application has a high

probability for success, you just gave attackers a

golden ticket. They’ll continue to target your web

properties until there’s nothing left to drain.

On the flip side, if the chance of success drops, or

the cost to run an attack or the cost of entry goes

up, this can severely affect the rate of return. The

attacker may decide it’s not worth the effort and

target another company.

MILLION50DOLLARS PER DAY LOST BY U.S. CONSUMER BANKING INDUSTRY DUE TO CREDENTIAL STUFFING. 1

1. https://blog.shapesecurity.com/2018/07/30/the-2018-credential-spill-report/

2. https://blog.shapesecurity.com/2019/04/23/what-your-login-success-rate-says-about-your-threat-surface/

3


https://assets.adobe.com/public/04cb9d65-9fc7-41dc-6f63-5bae8b6ae0e5


COLLATERAL

ONE SHEET


















for download here.

ONE SHEET

BLACKFISH

BLACKFISH PROTECTS YOUR LOGIN APPLICATIONS FROM STOLEN CREDENTIALS

The average person uses the same password across four different accounts. So even if your

organization hasn’t been breached, chances are many of your users’ credentialshave been

spilled elsewhere. Now, instead of waiting for attackers to try those breached credentials on your

login applications, you can proactively safeguard your users from the risk of account takeover.

Blackfish alerts your company in real-time when criminals actively use your customers’ credentials

elsewhere on the web.

HOW IS BLACKFISH DIFFERENT?

Cresential spilled on the dark web are stale Why are credentials on dark web marketplaces sold for mere pennies? Because criminals have already made their money from them. Criminals weaponize credentialsfirst, and sell them last. When criminals first steal new usernames and passwords, they use the credentials against the highest value targets – the largest web and mobile apps in the world. It usually takes 6-12 months, or longer, for stolen credentials to end up on the dark web.

Blackfish knows when stolen credentials are first used When a criminal commits a credential stuffing attack on any Shape customer, Blackfish captures the usernames and passwords that are being used and marks them as compromised. Blackfish then immediately alerts any customers for which thosecredentials are valid. Shape sees over 30M credential stuffing attacks per day and protects over 100M real human logins per day. In other words, Blackfish knows which credentials have been stolen even before criminals begin trading them on the dark web.

Blackfish provides a collective defense against criminal networks An entire criminal ecosystem has emerged to enable information sharing and allow attackers to operate at scale. Now the security and fraud industry can fight back. The Shape network already includes the world’s highest-value organizations, who are also the world’s mosttargeted organizations. Given this unique visibility Blackfish has the power to identify criminals’ very first attempts to weaponize credentials. The more organizations that use Blackfish, the sooner we can all cure the account takeover epidemic.

Blackfish doesn't store passwords The security of the Blackfish system itself was the most important design consideration. Shape’s patented design uses a Bloom filter, enabling Blackfish to perform lookups of your user’s credentials without maintaining a database of compromised passwords.

AT-A-GLANCE

Blackfish is an enterprise credential security solution that helps organizations protect their websites and mobile applications from criminals who use stolen credentials to take over customer accounts.

AVANTAGES

• Closes gap between breach and discovery

• Alerts when stolen credentials are actually used elsewhere

• Leverages unique collective defense network to identify stolen credentials

• Doesn’t require storage of compromised passwords

BECAUSE BLACKFISH CAN SEE

ALL AUTOMATED LOGINS IN

REAL TIME, [IT] CAN CAPTURE

COMPROMISED USERNAMES

AND PASSWORDS, INSTEAD OF

BUYING THEM. -Sarah Squire Co-author oF NIST Digital Identity Guidelines

©2020 F5, Inc. All rights reserved. F5, and the F5 logo are trademarks of F5, Inc. in the U.S. and in certain other countries. Other F5 trademarks are identified at f5.com. Any other products, services, or company names referenced herein may be trademarks of their respective owners with no endorsement or affiliation, expressed or implied, claimed by F5, Inc. DC0420 | JOB-CODE-123456789

PROTECT YOUR BUSINESS ONLINE TODAY

Protect your online applications from credential stuffing, account takeover, unwanted scraping,

carding and other sophisticated online attacks and automation traffic that would otherwise result

in large scale fraud, inflated operational costs, and additional friction for your users.

[email protected]+1 (650) 399-0400




| ©2020 F519

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Vestibulum dignissim dignissim enim, nec pretium elit lobortis ac

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Ut non risus ullamcorper, finibus odio ac, dignissim dui

OPTIONAL SUBHEAD PLACEHOLDERTitle and content layout

PRESENTATIONS

F5 CORPORATE TEMPLATE

The F5 corporate PowerPoint template has been

designed to create consistent presentation

experiences across the organization. It can be used

for day-to-day internal communications, sales

engagements, and as a tool for quickly

communicating ideas with your colleagues.

It should not be used, however, to craft cinematic

keynotes for external audiences. If you need to

create that kind of presentation, please contact

[email protected] for additional resources.

The template is extremely versatile, featuring the

F5 color palette, 19 different master layouts, F5

iconography, and a clear text hierarchy. This template

also includes a Shape title, section and text pages for

use when Shape needs representation. The template

uses Ariel, which is accessible to everyone. Whenever

possible, start with a fresh template rather than

copying and pasting legacy content into the

new presentation.

For internal F5 users the template can be downloaded

here. Image and icon libraries, FAQs, and a video

tutorial can be found here. For the Shape SIC slide

deck, please find it here.

PRESENTATION SLIDES


Section header

| ©2020 F523

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Nullam ac bibendum sem quisque in dictum est duis libero dui, mollis eu lorem dictum, tempus imperdiet lectus vestibulum dignissim dignissim enim, nec pretium elitlobortis ac

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− Quisque

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4.3

2.4

2

2.5

3.5

4.5

0

0.5

1

1.5

2

2.5

3

3.5

4

4.5

5

Category 1

Series 1 Series 2 Series 3Series 4 Series 5 Series 6

Three contentOPTIONAL SUBHEAD PLACEHOLDER

SOURCE: INFORMATION EXAMPLE

Title layoutOPTIONAL PLACEHOLDER EXAMPLEPresenter NamePosition example

July 20, 2020 (Optional date example)

SHAPE INTELLIGENCE CENTER (SIC) SLIDES

mailto:marcom%40f5.com?subject=

https://f5.sharepoint.com/:p:/s/salesandmktg/mktg/shape/EccBiPgTBSBDn09VU2OJ1msBRTChktKCNIKZ73Kl7mJpDg?CID=ceb2b0cf-5021-8fc3-1e6c-6b12c19bc60e

https://f5.sharepoint.com/sites/salesandmktg/mktg/Pages/Home.aspx

https://assets.adobe.com/public/04cb9d65-9fc7-41dc-6f63-5bae8b6ae0e5/Templates/Digital/Presentations


EVENTSCREATIVE APPLICATIONS

EVENT BOOTHS

How we present ourselves at events should be

determined by who our primary audience is at that

event. We should always approach with a customer-

first mindset. For example, if the event is focused on

security customers, it is likely best to headline with

Shape. Because the determining factor is situational,

you should contact [email protected] for discussion and

guidance if you are planning an event.

mailto:brand%40f5.com?subject=


EVENTSCREATIVE APPLICATIONS

VIRTUAL EVENT BOOTHS

How we present ourselves at events should be

determined by who our primary audience is at that

event. We should always approach with a customer-

first mindset. For example, if the event is focused on

security customers, it is likely best to headline with

Shape. Because the determining factor is situational,

you should contact [email protected] for discussion and

guidance if you are planning an event.

Virtual events use web-based platforms to connect

attendees from across the globe. These are a good,

and at times, essential options when a physical event

is not possible. The example at the right displays how

a Shape virtual event booth could look. Please reach

out to the Shape Design team (CreativeStudio-

[email protected]) for questions or inquiries about

virtual events.

http://[email protected]




EVENTS

PULL-UP BANNERS

The freestanding, vertical pull-up banner—typically

used at smaller field events, HR/recruiting activities,

charity events, and promotions—is typically paired

with a table skirt.

How we present ourselves at these smaller events

should be determined by who our primary audience

is. We should always approach with a customer-first

mindset. For example, if the event is focused on

existing Shape customers, it is likely best to headline

with Shape. Because the determining factor is

situational, you should contact [email protected] for

discussion and guidance if you are planning an event.

In the case of partnerships, representation of Shape

and F5 should be represented as shown, with

co-branding lock-ups following the layout and

clear-space approach as outlined on page 8.

Shape pull-up banner templates are available

for download here.


Lorem ipsum dolor sit amet consecteturSed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut.

shapesecurity.com

BRANDED


shapesecurity.com

CO-BRANDED


shapesecurity.com


shapesecurity.com

http://[email protected]


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