creative for all | keys to creating compelling content
TRANSCRIPT
Creative
Creative
Creative
CreativeCreative
Creative
CreativeCreativeCreative
Creative
Creative
The Keysto CreatingCompelling Content
AllCreativefor
How to think about creative content
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F R A M I N G & S T R A T E G Y
How to DIY2E V E R Y D A Y T I P S
Rohan Porteous@rohjames
@rohjames @agencysc
@rohjames @agencysc
@rohjames @agencysc
@rohjames @agencysc
@rohjames @agencysc
@rohjames @agencysc
@rohjames @agencysc
How to think about creative content
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F R A M I N G & S T R A T E G Y
How to think about creative content
1
F R A M I N G & S T R A T E G Y
Aim to winthe frame.
@rohjames @agencysc
(Quick assumption).
@rohjames @agencysc
Don’t be scared.
@rohjames @agencysc
(You know this).
People
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Experiences
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People
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It’s not about you.
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Empathy.
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ORGAUDIENCE ISSUE
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AUDIENCE ORG ISSUE
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Experiences
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MEMBERS ORG
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ISSUE IMPACT
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@rohjames @agencysc
Understand your medium.
Medium creates the content.
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@rohjames @agencysc
@rohjames @agencysc
Rise above.
@rohjames @agencysc
@rohjames @agencysc
@rohjames @agencysc
@rohjames @agencysc
@rohjames @agencysc
Create pathways.
@rohjames @agencysc
@rohjames @agencysc
Messagingwithout ego.
@rohjames @agencysc
(Let it go).
@rohjames @agencysc
Make it human.
@rohjames @agencysc
@rohjames @agencysc
@rohjames @agencysc
@rohjames @agencysc
Break it down.
@rohjames @agencysc
@rohjames @agencysc
@rohjames @agencysc
Be clear. Say one thing.
@rohjames @agencysc
@rohjames @agencysc
@rohjames @agencysc
@rohjames @agencysc
@rohjames @agencysc
@rohjames @agencysc
@rohjames @agencysc
@rohjames @agencysc
@rohjames @agencysc
(Storytelling?)
Create a journey.
@rohjames @agencysc
Macro/micro.
@rohjames @agencysc
@rohjames @agencysc
@rohjames @agencysc
@rohjames @agencysc
Emotional arcs.
@rohjames @agencysc
@rohjames @agencysc
@rohjames @agencysc
@rohjames @agencysc
EXCITED
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EXCITEDNERVOUS
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EXCITED
OPTIMISTICNERVOUS
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EXCITED
OPTIMISTICNERVOUS RELIEVED
@rohjames @agencysc
EXCITED
OPTIMISTICNERVOUS RELIEVED
PROUD
@rohjames @agencysc
EXCITED
OPTIMISTICNERVOUS RELIEVED
PROUD
@rohjames @agencysc
@rohjames @agencysc
ANGER
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ANGER EXCITEMENT
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ANGER CALL TO ACT
Play to reality.
@rohjames @agencysc
@rohjames @agencysc
Know yourcreative MVP.
@rohjames @agencysc
Continuity Vs Chaos.
@rohjames @agencysc
A change is gonna come.
(Start yesterday).
@rohjames @agencysc
Let’s track back.
@rohjames @agencysc
F R A M I N G & S T R A T E G Y S U M M A R Y
1
F R A M I N G & S T R A T E G Y S U M M A R Y
It’s just people & experiences. (Don’t be scared).
1
2 Understand your medium. It will guide your content.
It’s just people & experiences. (Don’t be scared).
F R A M I N G & S T R A T E G Y S U M M A R Y
Create messaging without ego. Let it go. Make it human.
1
2
3
Understand your medium. It will guide your content.
It’s just people & experiences. (Don’t be scared).
F R A M I N G & S T R A T E G Y S U M M A R Y
Create a journey. Emotional arcs keep members for the long term.
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F R A M I N G & S T R A T E G Y S U M M A R Y
4
5 Play to reality. Hold on to your creative MVP and know your brand.
F R A M I N G & S T R A T E G Y S U M M A R Y
Create a journey. Emotional arcs and elevated experiences.
Content makes up your relationship with your audience.
Treat it with respect.
Content makes up your relationship with your audience.
How to DIY2
E V E R Y D A Y T I P S
How to DIY2
E V E R Y D A Y T I P S
@rohjames @agencysc
Write a brief.
@rohjames @agencysc
Write a brief.(I’ve got one for you).
@rohjames @agencysc
Provides focus.
@rohjames @agencysc
Deals withemotion.
@rohjames @agencysc
Find your way to your audience.
@rohjames @agencysc
Think.Feel.
Do.@rohjames @agencysc
Barriers.
@rohjames @agencysc
Think. Feel.
@rohjames @agencysc
Coming up with the right concept.
@rohjames @agencysc
Start big.Be open.
@rohjames @agencysc
Reel it in.
Share.
@rohjames @agencysc
Care.
Build in your creative MVP.
@rohjames @agencysc
Thanks@rohjames
Thanks@rohjames
Questions@rohjames