creative for all | keys to creating compelling content

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Page 1: Creative For All | Keys To Creating Compelling Content
Page 2: Creative For All | Keys To Creating Compelling Content

Creative

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Creative

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Creative

CreativeCreative

Creative

CreativeCreativeCreative

Creative

Creative

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The Keysto CreatingCompelling Content

AllCreativefor

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How to think about creative content

1

F R A M I N G & S T R A T E G Y

How to DIY2E V E R Y D A Y T I P S

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Rohan Porteous@rohjames

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@rohjames @agencysc

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@rohjames @agencysc

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@rohjames @agencysc

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@rohjames @agencysc

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@rohjames @agencysc

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@rohjames @agencysc

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@rohjames @agencysc

Page 20: Creative For All | Keys To Creating Compelling Content

How to think about creative content

1

F R A M I N G & S T R A T E G Y

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How to think about creative content

1

F R A M I N G & S T R A T E G Y

Page 22: Creative For All | Keys To Creating Compelling Content

Aim to winthe frame.

@rohjames @agencysc

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(Quick assumption).

@rohjames @agencysc

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Don’t be scared.

@rohjames @agencysc

(You know this).

Page 25: Creative For All | Keys To Creating Compelling Content

People

@rohjames @agencysc

Page 26: Creative For All | Keys To Creating Compelling Content

Experiences

@rohjames @agencysc

Page 27: Creative For All | Keys To Creating Compelling Content

People

@rohjames @agencysc

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It’s not about you.

@rohjames @agencysc

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Empathy.

@rohjames @agencysc

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ORGAUDIENCE ISSUE

@rohjames @agencysc

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AUDIENCE ORG ISSUE

@rohjames @agencysc

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Experiences

@rohjames @agencysc

Page 33: Creative For All | Keys To Creating Compelling Content

MEMBERS ORG

@rohjames @agencysc

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ISSUE IMPACT

@rohjames @agencysc

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@rohjames @agencysc

Understand your medium.

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Medium creates the content.

@rohjames @agencysc

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@rohjames @agencysc

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@rohjames @agencysc

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Rise above.

@rohjames @agencysc

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@rohjames @agencysc

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@rohjames @agencysc

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@rohjames @agencysc

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@rohjames @agencysc

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Create pathways.

@rohjames @agencysc

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@rohjames @agencysc

Messagingwithout ego.

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@rohjames @agencysc

(Let it go).

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@rohjames @agencysc

Make it human.

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@rohjames @agencysc

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@rohjames @agencysc

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@rohjames @agencysc

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@rohjames @agencysc

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Break it down.

@rohjames @agencysc

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@rohjames @agencysc

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@rohjames @agencysc

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Be clear. Say one thing.

@rohjames @agencysc

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@rohjames @agencysc

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@rohjames @agencysc

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@rohjames @agencysc

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@rohjames @agencysc

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@rohjames @agencysc

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@rohjames @agencysc

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@rohjames @agencysc

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@rohjames @agencysc

(Storytelling?)

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Create a journey.

@rohjames @agencysc

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Macro/micro.

@rohjames @agencysc

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@rohjames @agencysc

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@rohjames @agencysc

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@rohjames @agencysc

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Emotional arcs.

@rohjames @agencysc

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@rohjames @agencysc

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@rohjames @agencysc

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@rohjames @agencysc

EXCITED

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@rohjames @agencysc

EXCITEDNERVOUS

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@rohjames @agencysc

EXCITED

OPTIMISTICNERVOUS

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@rohjames @agencysc

EXCITED

OPTIMISTICNERVOUS RELIEVED

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@rohjames @agencysc

EXCITED

OPTIMISTICNERVOUS RELIEVED

PROUD

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@rohjames @agencysc

EXCITED

OPTIMISTICNERVOUS RELIEVED

PROUD

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@rohjames @agencysc

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@rohjames @agencysc

ANGER

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@rohjames @agencysc

ANGER EXCITEMENT

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@rohjames @agencysc

ANGER CALL TO ACT

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Play to reality.

@rohjames @agencysc

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@rohjames @agencysc

Know yourcreative MVP.

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@rohjames @agencysc

Continuity Vs Chaos.

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@rohjames @agencysc

A change is gonna come.

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(Start yesterday).

@rohjames @agencysc

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Let’s track back.

@rohjames @agencysc

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F R A M I N G & S T R A T E G Y S U M M A R Y

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1

F R A M I N G & S T R A T E G Y S U M M A R Y

It’s just people & experiences. (Don’t be scared).

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1

2 Understand your medium. It will guide your content.

It’s just people & experiences. (Don’t be scared).

F R A M I N G & S T R A T E G Y S U M M A R Y

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Create messaging without ego. Let it go. Make it human.

1

2

3

Understand your medium. It will guide your content.

It’s just people & experiences. (Don’t be scared).

F R A M I N G & S T R A T E G Y S U M M A R Y

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Create a journey. Emotional arcs keep members for the long term.

4

F R A M I N G & S T R A T E G Y S U M M A R Y

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5 Play to reality. Hold on to your creative MVP and know your brand.

F R A M I N G & S T R A T E G Y S U M M A R Y

Create a journey. Emotional arcs and elevated experiences.

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Content makes up your relationship with your audience.

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Treat it with respect.

Content makes up your relationship with your audience.

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How to DIY2

E V E R Y D A Y T I P S

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How to DIY2

E V E R Y D A Y T I P S

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@rohjames @agencysc

Write a brief.

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@rohjames @agencysc

Write a brief.(I’ve got one for you).

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@rohjames @agencysc

Provides focus.

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@rohjames @agencysc

Deals withemotion.

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@rohjames @agencysc

Find your way to your audience.

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@rohjames @agencysc

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Think.Feel.

Do.@rohjames @agencysc

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Barriers.

@rohjames @agencysc

Think. Feel.

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@rohjames @agencysc

Coming up with the right concept.

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@rohjames @agencysc

Start big.Be open.

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@rohjames @agencysc

Reel it in.

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Share.

@rohjames @agencysc

Care.

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Build in your creative MVP.

@rohjames @agencysc

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Thanks@rohjames

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Thanks@rohjames

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Questions@rohjames