IntroductionIntroduction

Danny Moloney - MBS 2010 Doctoral Conference - May 11Danny Moloney - MBS 2010 Doctoral Conference - May 11thth & 12 & 12thth

Manuel Cereijo considers ‘Technopreneurship to be a merging of Manuel Cereijo considers ‘Technopreneurship to be a merging of technology prowess & entrepreneurial skills & that it is the resource technology prowess & entrepreneurial skills & that it is the resource

of power in today's increasingly knowledge based economyof power in today's increasingly knowledge based economy’’

Technopreneurial Metacapability places itself into the middle of Technopreneurial Metacapability places itself into the middle of this debate & hypothesises the potential for the increased this debate & hypothesises the potential for the increased

personal & commercial entrepreneurial performance, which personal & commercial entrepreneurial performance, which may be achieved by the combination of four continuous may be achieved by the combination of four continuous

personal improvement ‘competence factor’ activities.personal improvement ‘competence factor’ activities.

. 1) An entrepreneur’s ability & 1) An entrepreneur’s ability & capability for creativity and innovation. capability for creativity and innovation.

2) The adoption & optimal use & utilisation of Information 2) The adoption & optimal use & utilisation of Information Communications Technology (ICT). Communications Technology (ICT).

3)The capacity for self directed lifelong learning.3)The capacity for self directed lifelong learning.4) The ability to manage cultural change 4) The ability to manage cultural change

(transculturation) from within their own unique (transculturation) from within their own unique background, attitudes, capabilities, social, commercialbackground, attitudes, capabilities, social, commercial

& personal cultural environment. & personal cultural environment.

My research design encompasses a study of My research design encompasses a study of active creative entrepreneurs situated within active creative entrepreneurs situated within the MediaCityUK & Manchester Knowledgethe MediaCityUK & Manchester Knowledge

Capital CreativeCapital Creative

Clusters between 2010 - 2012 and will target Clusters between 2010 - 2012 and will target specifically the over 50s age group.specifically the over 50s age group.

The literature suggests The literature suggests that entrepreneurialism that entrepreneurialism

exists within an exists within an environment of risk, environment of risk,

change,change,uncertainty & complexity. uncertainty & complexity.

The entrepreneur hasThe entrepreneur hasto deal to deal

with constantly with constantly changing economic changing economic

demand, demand, to create new to create new

opportunities, to opportunities, to reduce uncertainty reduce uncertainty

& complexity & effectively & complexity & effectively ‘connect’ their ‘connect’ their

knowledge, knowledge, experience & expertise in experience & expertise in

order to create order to create profitable profitable

outcomes from their outcomes from their work. work.

Added to this Added to this scenario are scenario are their their personal personal cultural cultural variables, their variables, their need for self need for self actualisation, actualisation, and their need and their need for achievement for achievement & the & the commercialcommercialnecessity necessity for continual for continual growth of growth of newnewcompetences.competences.

Crucial to their endeavours are their inherent character & personality & their Crucial to their endeavours are their inherent character & personality & their activity & interactivity with their cultural & economic environment. In addition, activity & interactivity with their cultural & economic environment. In addition,

the effectiveness of the knowledge based processes they adopt & increasingly the effectiveness of the knowledge based processes they adopt & increasingly their connectedness with the knowledge economy will prove crucial to the their connectedness with the knowledge economy will prove crucial to the

creation of sustainable competitive advantagecreation of sustainable competitive advantage.

The U.K’s The U.K’s economic success economic success it is said will it is said will depend upon its depend upon its ability to ability to commercialise & commercialise & profit from profit from research and ideas research and ideas and to innovate in and to innovate in the service & the service & creative sectors; creative sectors; which in 2005 which in 2005 contributed £60 contributed £60 billion or 7.3 per billion or 7.3 per cent to the U.K’s cent to the U.K’s Gross Value Gross Value AddedAdded..

The creative industry is currently growing The creative industry is currently growing at twice the rate of the rest of the U.K. at twice the rate of the rest of the U.K.

economy & MediaCityUK is believed to be economy & MediaCityUK is believed to be fundamental to the U.K.s ambition to fundamental to the U.K.s ambition to

become one of the world's creative hubsbecome one of the world's creative hubs. .

Creative Entrepreneurs areCreative Entrepreneurs areconcerned with the creation concerned with the creation & exploitation of creative or& exploitation of creative orintellectual capital & to usingintellectual capital & to usingtheir creativity to unlock thetheir creativity to unlock thewealth that lies within them, wealth that lies within them, in order to commercialisein order to commercialise'expressive value' & 'genuine 'expressive value' & 'genuine creative originationcreative origination

My research accommodates conventional My research accommodates conventional & electronic research methods primarily & electronic research methods primarily using two specially developed web sites using two specially developed web sites

for entrepreneurs (in general) for entrepreneurs (in general) www.technopreneurialmetacapability.com

& creative entrepreneurs (in particular) & creative entrepreneurs (in particular) www.callmehominist.com

My research methodology is based upon a core of social My research methodology is based upon a core of social constructivist & post-modernist philosophy, in addition to humanist constructivist & post-modernist philosophy, in addition to humanist learning theory & connectivism. learning theory & connectivism.

My research methods include applications of qualitative surveys, My research methods include applications of qualitative surveys, questionnaires, interviews & case studies within a paradigm of questionnaires, interviews & case studies within a paradigm of grounded theory, action research & scenario planning.grounded theory, action research & scenario planning.

ConclusionConclusionE-mail E-mail sales@printmediapartners.com for further information on this research for further information on this research

Danny Moloney - MBS 2010 Doctoral Conference - May 11Danny Moloney - MBS 2010 Doctoral Conference - May 11thth & 12 & 12thth