Cisco: IBSG 2012

Creating Value through Intelligent and Networked Lighting InfrastructuresCisco Philips Partnership: Smart Street Lighting

Christoph Herzig, Philips LightingJames Crowther, Cisco IBSG

MotM, San Francisco- October 2012

Cisco: IBSG 2012

Growing connectivity There are huge new opportunities to improve urban life through intelligent, highly efficient solutions enabled by ICT.

Cities want to establish identityInter-city competition for people and business is on the rise.

Surging demandfor energy and resources There are rising concerns over price, availability and environmental impact.

Population rise & UrbanizationNew challenges are arising as our cities grow at an unprecedented speed.

Global trends and relevance for cities

Cisco: IBSG 20123

Our cooperation focuses on sustainable new joint solutions (business models and / or technologies) by combining the

strength of Cisco in connectivity over the internet with Philips’ strength to improve people’s life with lighting.

WIN for Cisco

Lighting management is an important attribute that can be enabled over the internet, thereby enhancing the value of the network to many customers.

WIN for Philips

By providing lighting management solutions that can be managed over the internet we can provide our customers with attractive lighting solutions.

Cisco: IBSG 20124

The potential of public lighting infrastructure

• Public lighting as a key application, providing safety, identity and facilitating traffic. It allows effective reduction of a city’s energy use

• Public lighting is an existing infrastructure offering opportunities for diverse and innovative public service applications ……

Cisco: IBSG 2012

The “energy internet” will be a critical enabler for mass urban infrastructure innovation

2011 20132009

1%

5%

2%

3%

4%

1997 20072005200320011999

Pro

duct

ivity

Business

Phase 1

Consumer

Phase 2

The Network as the Platform

Collaboration

Video

Virtualization/Data Center

Industrial

Phase 3

Internet of Things

Cisco: IBSG 20126

CONTEXT-DRIVEN

ADAPTABILITY

PRODUCT PERFORMANCE

& DESIGNMONITORING

AND CONTROL

Creating value on public lighting user interaction

Cisco: IBSG 20127

Asset Bundling

Source: Cisco IBSG, 2012

Cisco: IBSG 20128

Vision Scope &

Plan

Overall Approach

Economics

User Cases

Source: Cisco IBSG, 2012

Partnership Models

Architectures

Asset Bundling Execution

Cisco: IBSG 20129

Amsterdam Zuid-Oost (ArenA)

Rural areas

Entertainment

Industry

Residential

Highways

Retail

Cisco: IBSG 2012

Amsterdam Zuid-Oost (ArenA)Value CaseCandidate Long List BenefitsBest efforts quantification

Incremental Benefits

Entertainment Owners

Overallbusiness

case

Visitors/Residents

Retail and other businesses

Municipality

1. Reduced assaults, car theft, car burglary

4. Brand improvements associated with area improvements leading to increase

6. Increased sales from digital signage, advanced advertising and visitor increases

2. Improved vehicle and pedestrian traffic management

8. Reduced police time

5. Public service advertising

7. Reduced shrinkage

3. Increased visitors, improved experience

9. Provision of municipal dataIncremental

Costs (compared to 10 year

Lighting as Usual

10. Change in CO2e emissions

11. Job creation, GDP impact

Cisco: IBSG 2012

Cisco: IBSG 2012

Amsterdam WesterGasFabriekBuilding a Living Lab

inn

ov

ati

on

F a c i l i t a t i n g t h e u s e r e x p e r i e n c e suppl iers

D e s i g n i n g t h e u s e r e x p e r i e n c e

E n a b l i n g l i v e a b l ec i t i e s

E n a b l i n gs m a r ti n f r a s t r u c t u r e s

i n n o v a t i o n

Cisco: IBSG 2012

A Living LabBuilding a bridge between partners, R&D and business

•Flexible environment

• Westergasfabriek is the place in Amsterdam for a scalable Living-Lab demonstrating a developing range of urban transformation propositions.

• Allows to Build a “ready to grow” open environment (and infrastructure) enabling a process of iterative implementation.

Improving quality of life, security and sustainability• A living lab TESTING and developing

new concepts to enhance urban sustainable lifestyles

• Complementing and enriching the physical environment of the Westergasfabriek and park

Proven value propositions for ‘smart-city’ business differentiation• UNDERSTANDING the value of

propositions in relation to the public and businesses at the WGF

• SHOWCASING the combined expertise with relevant, innovative experiential solutions

RELEVANT SOLUTIONS SCALABLE BUSINESS

Cisco: IBSG 2012

Philips and Cisco collaborate to create value through intelligent and networked lighting infrastructures

• Cisco Smart + Connected Communities and IBSG

• Philips Outdoor Lighting Solutions • Connected Energy Architectures• Asset bundling• Value case • Go beyond TCO• First market proof points in 2013• Amsterdam South East• Westergasfabriek, Amsterdam