creating value instead of deliverables
DESCRIPTION
A cautionary tale describing how even the most structured and methodological UX process can fail if the process ends with a deliverable. It advocates for a process where big innovative projects are split up into smaller projects and brought to marked much faster.TRANSCRIPT
Creating value instead of deliverables
The great UX process !
- A cautionary tale
The story of how a UX’er went to LA
It stared out as a true fairy tale
How I felt
My back yard
My office
My car
The full UX process
Competitor analysis
Heuristic analysis
SEO strategy
Observations
Stakeholder interviews
Ideation workshopsUser interviews
Contextual inquiry
Personas
User Journeys
Concept modelsSurveys
PrototypingThink aloud tests
How I felt
Informed ideation
The process
5 weeks of ethnography and research
The process
3 weeks of ideation
The process
5 weeks of production
The process
2 weeks of user testing
The process
1 week of documentation
How I felt
A product that blasted them into the future
How I feel now
The product that never was
So what happened
The UX process
Listen Ideate Build Measure Implement
The UX process
Reasons things went sour
A very visionary CEOThe tech team and the organisation could
not support the envisioned conceptToo huge a leap for the customers
A great roadmap - but not a realistic one
How we could have realised the vision
Earlier tests of hypothesisContinuous QA and sparring instead of handing over
deliverablesPhasing new elements. Evolution instead of revolution
Included change management in the process
From UX process to product process
The process
The good, the bad and the non-existing
Not working
Working
Didn’t get built
What NOT to do?
Create extensive 1-1 prototypesOver document
Create everything at once
Expect to be right
Trust your research as truths
Work in a UX process