creating and managing your on-line presence an introduction to using social media professionally

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Creating and Managing Your On-Line Presence An Introduction to Using Social Media Professionally

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Page 1: Creating and Managing Your On-Line Presence An Introduction to Using Social Media Professionally

Creating and Managing Your On-Line Presence

An Introduction to Using Social Media

Professionally

Page 2: Creating and Managing Your On-Line Presence An Introduction to Using Social Media Professionally

Agenda

• Introduction to Social Media• Social Media & Employers• Building Your On-Line Presence/Brand

– Activities– Videos– ABC Challenge!!

Page 3: Creating and Managing Your On-Line Presence An Introduction to Using Social Media Professionally

Who Is Using Social Media?

• Facebook?

• Linked In?

• Twitter

• Google

• Pinterest

• Academia Edu?

Page 4: Creating and Managing Your On-Line Presence An Introduction to Using Social Media Professionally

Social Media and the Graduate Student

• Grad students don’t need to be on the Internet; focus should be on research/writing, studying, teaching

• Introvert – quiet and private; don’t want their private information on the Internet

• No time• Perception that it has no value• Not for “real” academics

Source: Dr. Katherine Brooks, University of Texas at Austin

Page 5: Creating and Managing Your On-Line Presence An Introduction to Using Social Media Professionally

Don’t need to be on Internet

• Social media sites are excellent places to showcase your skills, experience, publications, and research

• Could lead to consulting work, recognition by colleagues, even a job!

Page 6: Creating and Managing Your On-Line Presence An Introduction to Using Social Media Professionally

Want to Keep Privacy

• So don’t put everything out there!

• Keep private what you want; focus on your professional life

• Contain what you write about to professional topics

Page 7: Creating and Managing Your On-Line Presence An Introduction to Using Social Media Professionally

No time for social media

• Decide how much time you will invest; work it into your schedule

• May need to invest a bit more time in the beginning to choose kinds of social media, set up, and determine your schedule

Page 8: Creating and Managing Your On-Line Presence An Introduction to Using Social Media Professionally

No value to social media

• Your name, research, knowledge, expertise available for employers, and colleagues

• Ability to connect with people you admire in your field, commenting on blog posts or following someone on Twitter:– Ideas– Resources– Exposure to new leaders in the field– Maybe a personal connection!

Page 9: Creating and Managing Your On-Line Presence An Introduction to Using Social Media Professionally

Academics don’t use social media…

• Dr. Michael Wesch - http://mediatedcultures.net/michael-wesch/

• Dr. Charles Burton (Brock - Political Science Dept.) http://charlesburton.blogspot.com/ http://twitter.com/cburton001 http://charlesburton.webplus.net/

Page 10: Creating and Managing Your On-Line Presence An Introduction to Using Social Media Professionally

Social Media and Employers/Job Search

• How many employers are using social media for candidate selection?

• What are they looking for?

• What are the implications for job seekers?

Page 11: Creating and Managing Your On-Line Presence An Introduction to Using Social Media Professionally

Social Media and Employers/Job Search

http://www.tweetmyjobs.com/blog/2012/01/is-social-recruiting-real-video/

Page 12: Creating and Managing Your On-Line Presence An Introduction to Using Social Media Professionally

Why Employers Use Social Media• Generate awareness and raising an organization’s profile

online

• Branding

• Monitor what is said about an organization

• Mine for potential candidates from a ready, willing and interested audience/fan base

• Post jobs

Page 13: Creating and Managing Your On-Line Presence An Introduction to Using Social Media Professionally

How many employers are using social media for outreach and recruitment?

• 92 % of employers use social media for recruiting (up by 3% from 2011 and 10% from 2010)

• 73% of recruiters have successfully hired a candidate who was identified or introduced through a social network or social media

• 86% of recruiters are likely to use social profiles when interviewing

Page 14: Creating and Managing Your On-Line Presence An Introduction to Using Social Media Professionally

How Employers View Social Media

Research from Jobvite’s Social Recruiting Survey 2012:

•49% of employers saw an increase in quantity of candidates •43% of employers saw an increase in quality of candidates•20% reported it took less time to hire•31% saw an increase in employee referrals

Page 15: Creating and Managing Your On-Line Presence An Introduction to Using Social Media Professionally

What Social Media Platforms are Employers Using?

LinkedIn Facebook Twitter

Recruiting 93% 66% 54%

Hired 89% 26% 15%

Page 16: Creating and Managing Your On-Line Presence An Introduction to Using Social Media Professionally

More Reasons Why EmployersUse Social Media

• Conduct background searches on candidates

• Monitor the behaviour and communications of prospective or existing employees

Page 17: Creating and Managing Your On-Line Presence An Introduction to Using Social Media Professionally

Social Media Pitfalls

•Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work.

Who is the hiring manager. I’m sure they would love to know that you will hate the work. We here at Cisco are versed in the web.

Page 18: Creating and Managing Your On-Line Presence An Introduction to Using Social Media Professionally

More Pittfalls

Page 19: Creating and Managing Your On-Line Presence An Introduction to Using Social Media Professionally

Employers screening profiles

Reasons for Rejection%

Rejected

Posted provocative/inappropriate photos/info

49

Provide info about drinking or using drugs 45

Poor communication skills 35

Bad-mouthed previous employer 33

Made discriminatory comments related to race, gender, religion, etc.

28

Lied about qualifications 22

Page 20: Creating and Managing Your On-Line Presence An Introduction to Using Social Media Professionally

Building Your On-Line Presence

Have you ever Googled your name?What did it show?

What images did you find?

Page 21: Creating and Managing Your On-Line Presence An Introduction to Using Social Media Professionally

Social vs. ProfessionalPersonal Professional

Find and connect with friends and acquaintances and make new friends

Find and connect with professionals, decision-makers or “people in the know”

Get information and updates about and from your friends

Gain industry or organizational information, updates and insights from professionals

Keep in touch quickly and conveniently across time zones

Keep in touch with contacts in your professional network more efficiently and across time zones

Connect with people who share your personal interests

Connect with professional groups who share your interests/expertise

Page 22: Creating and Managing Your On-Line Presence An Introduction to Using Social Media Professionally

Creating Your Web Presence

• Familiarity – what sites, understanding the uses of data, privacy concerns, how site “community operates”

• Consistency – same image/persona over multiple sites

• Participation – you only get as much benefit as you put in

Page 23: Creating and Managing Your On-Line Presence An Introduction to Using Social Media Professionally

• Facebook (personal/professional – Branch Out)• LinkedIn (professional)• Google Profile/Circles (professional)• Academia.edu (professional)• Twitter (personal and/or professional)• Blogs (personal web site, Wordpress, Tumbir,

Posterous, etc.

It’s important to just pick one and start!

Where to start?

Page 24: Creating and Managing Your On-Line Presence An Introduction to Using Social Media Professionally

LinkedIn

http://youtu.be/Ocp1MNpSkWs

Page 25: Creating and Managing Your On-Line Presence An Introduction to Using Social Media Professionally

LinkedIn• A professional social network that helps people make the

most of their trusted professional relationships

• Start by connecting with the people you already know then use LinkedIn tools to connect with the connections of your connections for mutual benefit

• Over 60 million LinkedIn users; 200,000+ organizations; over 150 industries; 2.1 million students; 37,000 university groups – approx. half of LinkedIn users are outside of North America

Page 26: Creating and Managing Your On-Line Presence An Introduction to Using Social Media Professionally

LinkedIn

http://youtu.be/tSdXxUx2UhM

Page 27: Creating and Managing Your On-Line Presence An Introduction to Using Social Media Professionally

How to Build a Strong LinkedIn Profile• Display a professionally appropriate photo

• Create a clear, concise headline that has impact

• Include a summary that highlights your key skills,

experience, accomplishments and goals

• Update your status frequently

• Get recommendations

• Tie your LinkedIn profile to your other job search/networking

efforts

• Use LinkedIn applications to showcase samples

of your work

Page 28: Creating and Managing Your On-Line Presence An Introduction to Using Social Media Professionally

Making Connections• Do NOT use the template for LinkedIn Networking

Message – create a personal one!• Mention your connection to the person directly in

the subject line• Provide a very brief introduction re: who you are

and why you want to connect• Ask for general career advice or information into a

particular company or industry – do not ask for a job

• Politely thank the person for considering your request

Page 29: Creating and Managing Your On-Line Presence An Introduction to Using Social Media Professionally

How to Network on LinkedIn

• Connect with current professional colleagues

• Reach out to alumni and industry members

• Build and maintain new connections

Page 30: Creating and Managing Your On-Line Presence An Introduction to Using Social Media Professionally

How to Research Career Options on LinkedIn

• Type terms of interest to you in LinkedIn’s Advanced Search function

• Join groups

• Explore LinkedIn’s Company Pages

Page 31: Creating and Managing Your On-Line Presence An Introduction to Using Social Media Professionally

How to Turn LinkedIn Relationships into Opportunities

• Reach out to your network

• Connect to LinkedIn job postings

• Network your way into a company

Page 32: Creating and Managing Your On-Line Presence An Introduction to Using Social Media Professionally

Homework!

ABC Challenge:

A – Assessing Your On-Line Presence (see handout)B – Begin with LinkedINC – Cultivate Relationships! Reach out to 5 on-line professional contacts.

Page 33: Creating and Managing Your On-Line Presence An Introduction to Using Social Media Professionally

QUESTIONS

Page 34: Creating and Managing Your On-Line Presence An Introduction to Using Social Media Professionally

Thank You for Participating!

• A follow up survey will be sent to participants via email – please take the time to complete it!

• For other resources related to career planning and job search, please visit our Resource Centre in the Learning Commons and/or visit our website:

http://www.brocku.ca/career-services