creating an online presence for your program handout
TRANSCRIPT
CREATING)AN)ONLINE)PRESENCE)FOR))YOUR)PROGRAM)
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Dr.$Brad$Meyer$Director!of!Percussion!Studies!
Stephen!F.!Austin!State!University!!!!!
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EMAIL:[email protected]!!!!!WEBSITE:!www.BradEMeyer.com!
INTRODUCTION)Importance!of!an!online!presence!for!high!school!programs:$! E!showcase!your!program!! E!parents!are!can!be!more!involved!! E!communication!with!a!large!audience!!Importance!of!an!online!presence!for!college!programs:!! E!recruiting!! E!keep!family!members!involved!! E!connect!with!other!musicians!! !Types!of!social!media:!! E!Facebook,!Twitter,!Instagram,!Vine,!Pinterest,!Tumblr,!etc.!!Statistics:!! E!67%!of!internet!users!use!social!media!! E!Facebook!connects!2/3!of!those!social!media!users!! E!women!are!five!times!more!likely!to!use!Pinterest!! E!internet!users!between!18E29!year!olds!=!83%!on!social!media!! E!55E64!year!olds!are!the!fastest!growing!group!of!social!media!users!!SOCIAL)MEDIA)Connect!Everything!! E!most!social!media!websites!and!apps!can!be!connected!! E!you!can!use!apps!to!manage!your!social!media!accounts!! ! E!HootSuite!(free)!! ! E!Sprout!Social!(monthly!fee)!!Connect!With!Everyone!! E!follow/”like”/!subscribe/”friend”!everyone!! E!increases!your!appearance!on!others’!social!media!! E!helps!build!your!audience!!Social!Media!Tips!! E!it!is!overwhelming,!but!stay!involved!! E!delegate,!but!don’t!turn!a!blind!eye!to!your!social!media!! E!get!everyone!involved!!Create!Content!! E!daily/Weekly!posts!about!your!group!! E!interview!with!a!guest!artist/clinician!! E!short!videos!of!semester’s/year’s!highlights!! E!“AllEState!music”!video!masterclasses!The!Beginning!! E!go!for!it!!
WEBSITE!!! E!get!someone!to!build!it!for!you!! E!learn!how!to!update!it!yourself!! E!keep!pages!concise!! !Content!is!Everything!! E!events/calendar!page!! E!meet!the!director(s)!and!students!page!! E!media!page!! ! E!pictures!! ! E!videos!! E!useful!documents!page!! ! E!practice!materials,!articles,!warmEups,!syllabi,!etc.!! E!connect!your!website!to!your!social!media!!The!Key!to!a!Successful!Website:!Constantly!Update!! E!update,!reformat,!edit,!evolve!! E!constantly!ask!everyone!“what’s!good/bad!about!my!website?”!! E!constantly!ask!yourself!“what’s!good/bad!about!my!website?”!! E!don’t!be!afraid!to!revamp!everything!and!start!from!scratch!! E!never!be!“under!construction”!or!“temporarily!offline”!!OTHER)HELPFUL)WAYS)TO)INCREASE)YOUR)ONLINE)PRESENCE)Recording/Live!Streaming!Equipment!! E!Q2HD!Handy!Video!Recorder!! E!GoPro!!Video!Editing!Software!! E!iMovie!! E!MovieDrops!! E!Intro!Designer!!Audio!Editing!Software!! E!Garageband!!Live!Streaming!! E!Ustream!!
Traditional!Advertising!! E!newspapers,!journals,!pamphlets!in!concert!programs!! E!connect!your!traditional!advertising!to!your!online!presence!! ! E!QR!codes!! ! E!links!to!website!! ! E!links!to!social!media!!! ! ! E!easier!if!you!use!the!same!screen!name!for!everything!!Downloadable!Programs!! E!for!live!and!streaming!audience!! E!project!a!QR!code!on!stage!for!live!audience!! E!more!interesting!! E!cost!less!! E!unlimited!amount!of!space!(good!for!advertisements)!!Additional!Suggested!Reading!! The$Savvy$Musician$by!David!Cutler!$ $ E!Ch.!1:!“The!Entrepreneurial!Mindset”!! ! E!Ch.!2,!section!2:!“Building!a!Brand”!! ! E!Ch.!3:!“Marketing!is!Everything”!! ! E!Ch.!5:!“Pounding!the!Virtual!Pavement”!!CONCLUSION)E!Don’t!be!afraid!!E!It!takes!some!time!to!build!your!online!presence.!E!Do!it!in!smaller!steps,!not!all!at!once!E!Link!everything!together!so!people!can!reach!you/your!program!easily!!E!Keep!revising!what!you!are!doing;!the!next!new!thing!is!always!right!around!the!!! corner.!E!Ask!for!help!from!everyone,!and!don’t!be!afraid!to!use!Google/Youtube!to!answer!your!questions.!E!CONSTANTLY!UPDATE!!