WelcomeCarusoApps Networking Event

atLaunchpad Creatives

Creating An iPhone Application for Your Business Agenda:

•iPhone Application Development 101

•Getting Noticed in the App Store•Using Appbackr to fund your

application•Q & A

Who Are We •Craig Caruso from Staten Island,

NY•Patrick Bianchi from Howell, NJ•We have extensive backgrounds in

iPhone App & Wordpress development

QualificationsCraig: A 2004 graduate of DeVry University. Learned Objective C two years ago to learn the App Store.Patrick: 2006 graduate of DeVry UniversityContinuing studies in Computer Science

Press•Dock Street• •Staten Island • • •

App Developer Stats

•550,000 apps on the App Store•170,000 apps for iPad•$4 Billion in App Sales

iPhone Application Development 101

•The iOS Human Interface Guidelines

•App icon 57 x 57, 72 x 72, 114 x 114

•App Store icon 512 x 512•Launch Image 320 x 480, 640 x

960

Demo Time!

•iPhone App Spotlight: iLineup HD

Successful iPhone Apps

• Angry Birds

• Temple Run

• Instagram

• Fruit Ninja

• Camera+

• Clear

• Lakewood Blueclaws

• MLB At Bat 2011

Getting Noticed in the App Store

•Great Design•Well-Promoted/Marketed•Size of App•Frequent Updates•Thought and Flexibility

iOS Development Requirements

•$100.00 annual membership fee with Apple

•Website domain•Design time•Separate bank account for monthly

payments from Apple

Cost To Develop

•Anywhere from $100 to $10,000 and more

•Cost highly depends on what you want the app to do

•Less is more. More is less.

App Developers•The average yearly salary is around

$80,000•Some developers work a “day job”

and make their own apps in their personal time

•Some more successful developers are able to quit their day job and just make iPhone apps!

Making Money•Set your own price•Apple takes 30% of sales of paid

apps, you get 70%•Apple sells and serves ads and

developers will receive 70% of the iAd network revenue

Using Appbackr to Fund your App

•Crowd sourcing for Apps•Developers get paid instanly•Backrs get paid after the app sells

in iTunes

Demo Time!

•My Appbackr account

Q&A Session

•Does anyone have any questions?