creating an enabling architecture

29
& Aramco Cloud Computing Forum Behind the Cloud: Creating an Enabling Architecture for Cloud & IT Services Gerd Simon – Sr. Buz Dev, Equinix November 27-28, 2010

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Page 1: Creating an Enabling Architecture

&

Aramco Cloud Computing Forum

Behind the Cloud:Creating an Enabling Architecture

forCloud & IT Services

Gerd Simon – Sr. Buz Dev, Equinix

November 27-28, 2010

Page 2: Creating an Enabling Architecture

Enabling you to keep pace with the rapid expansion of the digital marketplace

Introduction Equinix

The widest network-neutral footprint35 strategic global markets

The strongest balance sheet in our industry$1 billion plus in annualized revenues$700 million plus cash on hand$2.9 billion investment in capacity 2007-2010

The most dynamic ecosystem in the industry3,700 global customers>80% of new business from existing customers

2STRICTLY CONFIDENTIALIntroduction

Page 3: Creating an Enabling Architecture

Data CentersAmple room for growth in reliable, well connected sites

EcosystemsCollaborate to accelerate growth

Global ReachReach your customers around the world

Platform for Growth

Platform Equinix℠

3

6M square feet600+ carriers

35 markets11 countries

3,700 businessesstrategic ecosystems

STRICTLY CONFIDENTIALIntroduction

Page 4: Creating an Enabling Architecture

Reach Customers Around the World

4

Expanding addressable market; ensuring consistent performance for global customers

Market Challenge

Asia 5 metros250+ available networks

Americas 22 metros 450+ available networks

Europe 8 Metros 175+ available networks

Equinix Advantage

Red = current Equinix markets

STRICTLY CONFIDENTIALIntroduction

Page 5: Creating an Enabling Architecture

Introduction MENA

Planning a MENA Focused Data Center Network “Qala” – KSA is key!

Unique Union of Expertise

Global Perspective

Best-in-Class, Globally and Regionally• built and managed over 120 data centers around the world representing over

700,000 sqm of gross space.• served over 4000 enterprises, ranging from the Global 2000 to SMEs.• connected over 600 networks forming the fabric of the worldwide internet.• managed the largest

and most active

peering points

in the US, Europe

and Asia.

5STRICTLY CONFIDENTIALIntroduction

Page 6: Creating an Enabling Architecture

Sapience Capital Partners

Excellent Track Record in Internet Infrastructure.

Data Center Initiative Managed by Successful Investment

and Operational Executives.

Recreating Proven Model(Interxion: top-3 pan-European DC provider)

Access to key ingredients for success: • people • capital • customers

In MENA for 3 years.

6STRICTLY CONFIDENTIALIntroduction

Page 7: Creating an Enabling Architecture

Our Ambition

7

Extend Reach

Of Platform Equinix to the MENA Region

And open up the advantages and opportunities of Platform Equinix to customers and partners in the MENA region

Focussed on MENA as separate market

And on ME as hub between Europe, Africa and Asia.

STRICTLY CONFIDENTIALIntroduction

Page 8: Creating an Enabling Architecture

“Cloud”Characteristics & Dynamics

STRICTLY CONFIDENTIAL

Page 9: Creating an Enabling Architecture

Cloud Segment Adoption Curves

Enterprise Readiness, Service Type, and Delivery Requirements Influence Cloud AdoptionA

do

pti

on

High

Low

IaaS

PaaS

SaaS

20112008 2014

Productivity Apps

Rapid App Dev

Websites, Intranet

Collaboration

Non-Core Apps

Core Apps – CRM, ERP

More Core Apps

Low-End Servers

Storage & Backup

Dev & Test

Partner Clouds

High Performance Computing

Engineering Apps

New Apps

Virtual Desktop

New AppsSource: Deloitte

Our Services are Centered in a Highly Dynamic Market

Cloud 10STRICTLY CONFIDENTIAL

Page 10: Creating an Enabling Architecture

Key Challenges

Readily Scale Services into New Markets

These Attributes Help Frame our Value Proposition

Deliver the Same Reliability as Traditional Infrastructure Models

Deliver Lower Costs - CapEx and TCO

Provide an End-User Experience Comparable to Traditional Service Models

Cloud 11STRICTLY CONFIDENTIAL

Page 11: Creating an Enabling Architecture

Economic and Operational Advantages

Increase Flexibility, Agility, and Performance

Our ambition is to Enable the Advantages of Cloud

Reduce the Amount of IT Capital Spending

Reallocation of Resources

PLATFORM EQUINIX

OUR MARKETPLACE

OUR COST MANAGEMENT VALUE

Cloud 12STRICTLY CONFIDENTIAL

Page 12: Creating an Enabling Architecture

Solving The Key Challenges

Reliability & Security - Industry leading data centers providing 99.999% availability and advanced physical security & access controls.

Cost – Shift capital expenditures to operating expenses. Optimized architectures & deployment strategies driving lower TCO.

Scalability & Go-to-Market – 92 data centers in 35 global metro markets. On demand capability to monetize new & existing markets.

End-user Experience – LATENCY MATTERS. Optimized architectures minimize variability to Cloud services.

EQUIN

IX

BIGOPPORTUNITY

Cloud 13STRICTLY CONFIDENTIAL

Page 13: Creating an Enabling Architecture

LatencyThe Challenge of Delivering Services over a Distance

The Direct Impact of Latency is:

When End-User’s are Impacted by Latency,

Service Provider Business Models are at Significant Risk

• Loss of End-User Productivity

• Loss of Customer Satisfaction

• Loss of Customer Traffic

• Loss of Sales Volume/Transactions

• Loss of Revenue

• Negative Brand Image

Cloud 15STRICTLY CONFIDENTIAL

Page 14: Creating an Enabling Architecture

LATENCY SENSITIVITY

BU

SIN

ES

S C

RIT

ICA

LIT

Y

>100ms> 2000km

< 100ms <2000km

< 50ms< 500km

< 5ms< 50km

Procurement

Main Frame

DocumentManagement

EmailCollaboration

Voice

Video

HR-FinanceCRM-ERP-BI

Virtual Desktop

Trading Desk

Application Framework

Analytics Web/Http Collaboration

Transactional Apps

Archive/DR Apps

Imaging Apps

16Cloud STRICTLY CONFIDENTIAL

Page 15: Creating an Enabling Architecture

Defining the Service Radius

Key Elements that Determine the Service Radius Include:

• Network Time (spatial/distance, routes/transport service)

• Processing Time (inbound/outbound traffic processing, hardware & software)

• End-user tolerances

Cloud 17STRICTLY CONFIDENTIAL

Page 16: Creating an Enabling Architecture

As Cloud Adoption Continues to Ramp Up, Cloud Connectivity will be Key

Just as in Wide Area Networking……the “Last Mile” is Critical

MSFT Acknowledged that Delivering Cloud Services to End-Users is a Significant Issue and a Challenge for its Customers:

Cloud On-Ramps are the New “Last Mile”

Regarding network access to their Cloud services, Doug Hauger, the GM for Cloud at Microsoft, recently stated the following : “while we are not announcing anything today, we are working with carriers/operators to secure the last mile for you. We already own our fiber in the US (and datacenters) and we lease fiber (long-term contracts) overseas. We know this is a big issue for you and we are working with our partner network to solve it for you.”

Source: Microsoft

Cloud 18STRICTLY CONFIDENTIAL

Page 17: Creating an Enabling Architecture

Optimize the Service Delivery Architecture

Metro Service Access Nodes

Metro ServiceAccess Nodes

Metro ServiceAccess Nodes

Global Backbone

Americas European Asia-Pacific

Need to Solve:

1. Where Services Nodes Need to be Deployed

2. How Service Nodes Connect to End-user/Customer Communities

3. How Service Nodes Interconnect with Each Other and Existing Assets

4. How to Integrate Partners & Supplier Services

Cloud 19STRICTLY CONFIDENTIAL

Page 18: Creating an Enabling Architecture

Key Challenges & Choices• Budget & TCO• Space/Power/Cooling• Networks/Security/Storage• In/Out/Multi-source

Key Issues & Drivers• Applications• Globalization/Scale• Time-to-Market• Ecosystems

Key Advantages of Cloud• Focus on Business Agility & Value - not IT• Functions are Outsourced - Consumption on a Transactional Basis• Move from CapEx to OpEx - Near Zero Maintenance Model• Rapid Deployment of Apps - Create Business Value Faster• Control & Elasticity – Near Zero Lead Time, Start/Stop Simplicity

Enterprises are Employing Cloud as a Business Model

Cloud 20STRICTLY CONFIDENTIAL

Page 19: Creating an Enabling Architecture

QALA & EQUINIXBEHIND THE CLOUD

STRICTLY CONFIDENTIAL

Page 20: Creating an Enabling Architecture

Our Delivery Platform Blueprint

ReliabilityReliability• High availability• High physical security

PerformancePerformance• Flatter networks• Simple architectures• More bandwidth• Lower latency within

the Edge, WAN, and Service Nodes

ScalabilityScalability• “Never go Dark”• On-demand access

to space, power, & cooling

• Extreme network connectivity

• Integrate existing assets (tethering)

OptimizationOptimization• Proximity to customers• Proximity to supplier

services• Integration with partner

services• Ability to create

economies of scale

NeutralityNeutrality• Multi-vendor solutions• Lower operating costs• Fall-back & switching

options• Access to new services• Optimized performance

CommunityCommunity• Business ecosystem

connectivity• Partner, supplier, &

customer exposure• Rapid business value

creation

Behind the Cloud 23STRICTLY CONFIDENTIAL

Page 21: Creating an Enabling Architecture

A global service delivery platform enabling architectural flexibility, deployment optimization, and a high quality End-user experience.

Platform Equinix™

Asia: 5 Metros170+ Available Networks

Americas: 22 Metros400+ Available Networks

Europe:8 Metros 150+ Available Networks

The only provider to offer a global platform spanning 92 Data Centers in 35 strategic metros across 11 countries

24Behind the Cloud STRICTLY CONFIDENTIAL

Page 22: Creating an Enabling Architecture

LatencyClass

Latency Tolerance

Typical Applications/Services

Proximity < 5ms50km radius

Financial applications Primary/transactional storage Real-time medical imagingReal-time analytics

Real-time < 50ms500km radius

Virtual desktopNetwork storageTransactional applicationsPrivate cloudHybrid cloud

Priority < 100ms2000km radius

Enterprise applicationsNetwork backupsPublic cloudCollaborationVoIP

Best Effort 100ms2000km radius

Low-priority Web/HTTPEmailBatch data archivalGrid computing

Latency Guide Drives Architecture

25Behind the Cloud STRICTLY CONFIDENTIAL

Page 23: Creating an Enabling Architecture

Equinix MarketplaceCreate a Marketplace for Services

Security

CompaniesMSPs

IaaSCompanies

DigitalMedia

Web HostingCompanies

EnterpriseCompanies

WWWCompanies

SaaSCompaniesMobility

CompaniesPaaS

Companies

NetworkProviders

CDNs

ADNsSystems

Integrators

FinancialServices

ContentCompanies

Equinix Marketplace Enables Compounded Exposure for Services

EquinixMarketplace

DirectMarketing

Co-MarketingChannels

CUSTOMER

27Behind the Cloud STRICTLY CONFIDENTIAL

Page 24: Creating an Enabling Architecture

Cloud & IT Services Ecosystem500+ Members and Growing

We Provide Low Latency On-Ramps to Leading Cloud & IT Services

Create Business Agility & Value With Ecosystem InterconnectionMSP’s & SI’s

Applications

Systems Infrastructure

Global Service Delivery Platform

Enterprise/End-usersB2B, A2A, & B2CInterconnection

Applications Infrastructure

CUSTOMER

28Behind the Cloud STRICTLY CONFIDENTIAL

Page 25: Creating an Enabling Architecture

Multi-Tiered ValueIntegrate Your Assets using our services

Metro Service

Access Nodes

Metro Service

Access Nodes

Metro Service

Access Nodes

Cloud Backbone

Americas Cloud

European

CloudAsia-Pacific

Cloud

• Service Access Nodes Align Latency Sensitive Applications with Customer Geographies• Improved Customer Experience

• N-Tier Architecture Enables Economies of Scale via Tethers & Service Suites• Aggregation to control costs, supports “green” initiatives, etc.

• Network Choice & Density• Improves Performance and Manages Costs

• 99.999% Uptime and High Physical Security• Meet Business Criticality Requirements

Service Suites

Service Access Nodes

Data CenterTethers to

Existing Assets

* Potential Support for Containers

31Behind the Cloud STRICTLY CONFIDENTIAL

Page 26: Creating an Enabling Architecture

Well Connected Service Environments

Deploy Your Services with Precision

Well Planned Spatial Distribution• Establish service delivery tolerances & metrics for services• Optimize your service radius• Prioritize service scaling & go-to-market needs• Balance Costs vs. End-user experience• Consolidate & virtualize services with common delivery metrics• Position Service Nodes in proper radius of End-users

• Optimize connectivity to End-users• Optimize connectivity between Service Nodes

• IP Transit => Peering/Paid Peering• Single Homed => Multi-homed

• IP-VPN => MPLS => Carrier Ethernet

• Local Loops => Metro Ethernet

• Local Loops => Cross Connects

• Optimize Customer/End-user aggregation

• Optimize Partner Mash-ups & Integration

33Behind the Cloud STRICTLY CONFIDENTIAL

Page 27: Creating an Enabling Architecture

Latency Guide for a Global Enterprise Application- SaaS- Priority Workload (2000km targeted service radius)

Service Radius = 2000 km (100-150 mSec)

Tokyo

Sydney

Hong Kong

Singapore

London

Silicon Valley

Sao Paulo

Buenos Aires

Dallas

Secaucus

KSAUAE

34Backup STRICTLY CONFIDENTIAL

Page 28: Creating an Enabling Architecture

Our Advantages

Reach customers globally

Overcome latency & performance issues with cost effective on-ramps (Service Access Nodes) to Cloud services

Connect directly to key partners with rapid B2B, B2C, & A2A interconnection – “Mash-ups”

Unlock on-demand access to existing and-ever growing ecosystem in Data Center

Reduce latency & cost while improving the end-user experience

Speed time to market

• 92 Data Centers In 35 Key Global Markets

• MENA Wide Roll Out Starting• 595+ Networks, Access To 90%

Percent of the US And EU Population in <10 Ms

• 3600+ Customers Already At Equinix

• Existing And Growing Ecosystem Environments with Rich Interconnection Services

• Compound Exposure to Partners, Suppliers, & Customers Via The Equinix Marketplace

35Behind the Cloud STRICTLY CONFIDENTIAL

Page 29: Creating an Enabling Architecture

Questions ?

Qala & Equinix

Sapience Capital Partners and Equinix Corp.111 W. 24th Street; NY, NY 10011 USA

Simon Lee+1.917.475.6101+1.646.290.6413

[email protected]; www.equinix.com

Thank You