Creating a good presence on social media

Phil Bradley

First things first...• What would you like to get out of today?• Visit http://padlet.com/philipbradley/cymal

and let everyone know!

Gary’s social media count• http://www.personalizemedia.com/garys-soci

al-media-count/

Shift Happens

What are we talking about?

• Let’s just not go there shall we?

• Definitions are less important than what you can do with it

• The activity, not the tool is the key

• Oh, if you really insist…

The history: Web 2.0

• Web 2.0 is a term often applied to a perceived ongoing transition of the World Wide Web from a collection of websites to a full-fledged computing platform serving web applications to end users. Ultimately Web 2.0 services are expected to replace desktop computing applications for many purposes. – Wikipedia entry

And ‘social media’? The term Social Media refers to the use of web-based and

mobile technologies to turn communication into an interactive dialogue. Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content.“ Social media are media for social interaction, as a superset beyond social communication. Enabled by ubiquitously accessible and scalable communication techniques, social media substantially change the way of communication between organizations, communities, as well as individuals.

http://en.wikipedia.org/wiki/Social_media

The old way and the new way

Pre-Social Media• Complicated

– HTML, SEO, FTP – and that’s before you even start!

• Computer based– Software and content on your

machine or network

• Installed software – You have to buy, install and

update the software

Now and the near future• Simple

– Tools exist to create pages and resources for you

• Cloud based– Save directly onto internet

servers, without even realising it!

• Browser based– You load the software when

you need it

The old way and the new way

• Solitary– You worked by yourself

& sharing was difficult

• Communication– Difficult and limited

• Crowd based– Easy to share

information eg b’marks

• Communication– Probably too many ways

to communicate now!

See the conversation prism!

http://www.theconversationprism.com/

The old way and the new way

• Data was in one place– The website ruled over

everything

• Control was through the website– Promotion, information,

limited contact

• Consumption– Of data

• Data can be everywhere– Share data across

different sites with 1 click

• Control is dispersed– Weblogs, Twitter,

Facebook groups

• Creation– Of data

The old way and the new way

• Web searching– Websites, page ranking

• Information had to be tracked down– Searches run on a

regular basis, slow and laborious

• Information– Badged, owned,

controlled

• Internet searching– User Generated Content,

value of the person• Information comes to

the searcher– RSS feeds, news

curation, alerting services

• Information– Out in the wild, in

different places, formats

The old way and the new way

• Getting it right– Mistakes cost money

• Desktops were king– Activity focussed around

the machine

• Speed and storage– Limited and expensive

• Getting it fast– Speed is really important

• Access is key– Laptops, notebooks,

smartphones, smart tvs

• B’band and terabytes– Available and cheap

Fall in desktop purchase

Daily Telegraph 3/1/14 http://bit.ly/1atlAQa

The old way and the new way

• Web 1.0 was about limitations– Control in the hands of a

few

• Strict and clear roles

• Social media is about free access to information

• Roles now blurred

Consuming and creating

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• 2,709,905 Google searches• 252,527,018 emails sent• 771 new websites created• 975,624 new Facebook likes• 354,203 new tweets• 104 hours of video uploaded onto YouTube• 3,357 new photos uploaded onto Flickr

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http://socialmedialondon.co.uk/social-media-stats-june-2014/

Social Media Trends 2014

Social media in searchSummer of 2012

Autumn of 2012

March 2014Me (website)Me (Google+)Me (weblog)Me (Twitter)Me (Slideshare)Me (CILIP Website)Baseball PlayerBaseball PlayerMe (Flickr)Me (Flickr)Me (Flickr)

March 2014 page 2Me (Pinterest)Baseball StarBaseball StarMe (YouTube stream)Me (Google+)ImagesMe (Other website)AmazonMe (Slideshare)Baseball StarMe (LinkedIn)

Social signals and ranking: Bing and Google

• How many tweets/retweets a URL has

• The authority of the person tweeting the URL

• The number of Facebook shares/like a URL has

• How many +1s a URL has

Case study

• Moz published a beginners guide to SEO, and Smashing magazine tweeted it out

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http://searchengineland.com/figz/wp-content/seloads/2013/01/bing-ads-current.png

Social media search engines

• Find material that Google can’t

• More current

• Provide better insights into content

Topsy

425 billion tweets archive, 4-600,000,00 per day, index within 150 milliseconds

Socialmention*

Icerocket

Addictomatic

48ers

Whos Talkin

Likebutton

Mamuna – search engine for social networks

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Social Media activities

• Why?– People ask people that they know– People are getting used to participation and

asking/answering questions– The conversations will take place regardless of

your participation– Control is not possible – even of conversations

about you/your organisation!

What are the dangers of using social media?

• If you get involved in social media you may do something you’ll later regret

What are the dangers of NOT using social media?

• You will damage your reputation. Worse, you won’t have a reputation at all.

• You will not be taken seriously.

• You will not keep up to date.

• You will be out of the loop. For good.

“We don’t have a choice on whether we DO social media, the question is how well we DO it”– Erik Qualman (Author of Socialnomics)

Some of the tools

• Blogging• Twitter• Facebook• LinkedIn• Pinterest• Curation tools

Blogging

• A blog (a truncation of the expression web log) is a discussion or informational site published on the Web and consisting of discrete entries ("posts") typically displayed in reverse chronological order

• The majority are interactive, with people being able to leave comments

• 1.3 million blogs as of Feb 22nd 2014

Types

• Personal• Microblogging• Corporate and organisational• By genre (health, politics, travel etc)• Media type (Vlog, photoblog)

Blogging software

Things to remember

• Content• ‘Voice’• Authors• Media• Comments• How often• Incorporating in other social media

How the information profession already uses social media

Twitter

• 400-600,000,000 per day

• Goes back over 7 years, with 425 billion tweets

• Firehose of current news, information and gossip

Hootsuite

Topsy

#Hashtags

• #engineering• #bbcqt• #joking• http://hshtags.com/ for searching• http://www.hashtags.org/ for searching

Facebook

Facebook

• Wants to be the internet

• It sees the users as its fodder

• The real users are the advertisers

http://www.businessweek.com/articles/2012-03-28/facebook-delves-deeper-into-search

Graph search – a new type of search

Facebook: People, Pages, Places

Facebook: Events, Groups, Library pages

Pinterest

Pinterest

LinkedIn

Google+

Communities

Hangouts

Start/Home pages

Symbaloo

Pearltrees

Infographics

• Having infographics in blog posts increases the chance of them being shared by up to 832%

» http://www.mediabistro.com/alltwitter/infographics-on-twitter_b26840

• Bigger images increase reader’s engagement with content by up to 600%

» http://www.poynter.org/uncategorized/24963/eyetrack-iii-what-news-websites-look-like-through-readers-eyes/

http://www.ewcpresenter.com/

http://infogr.am/

http://piktochart.com/ http://create.visual.ly/

http://www.easel.ly/http://vizualize.me/

http://charts.hohli.com/

http://www.gliffy.com/

Finding infographics

• Daily Infographic– http://dailyinfographic.com/

• Visual.ly– http://visual.ly/

• Infographic journal– http://infographicjournal.com/

• Alltop Infographics– http://infographics.alltop.com/

Curation tools

Bookmarks

• Find material as you are generally browsing

• Share it with others – who you don’t even know!

• Link to your bookmarks

• Have them linked to your website

What other libraries are doing

http://www.netvibes.com/dublincitypubliclibraries

Edinburgh Libraries

Google +

Facebook

YouTube

LinkedIn

I am a {Social} Librarian

http://www.elsevier.com/connect/infographic-portrait-of-a-social-librarian

In summary

• Social results (that’s you!) are becoming more important

• You can affect rankings• Go to where the conversations are• Websites less valuable as time goes on• People ask people they know• It’s all just information!

In summary

• Traditional websites are decreasing in importance

• The value and role of the individual is increasing

• Knowledge gathering will increasingly be based around social/real time networks

• The ability to manipulate information will become increasingly important

Thank You!

• Email: philipbradley@gmail.com philb@philb.com

• Web: http://www.philb.com• Blog: http://www.philbradley.typepad.com • Twitter: @philbradley • Facebook: /philipbradley • Slideshare:

http://www.slideshare.net/Philbradley