For more than 20 years, Duarte has developed visual stories for the worlds leading corporate brands, thought leadership forums, and an Academy Award-winning documentary.

Now they bring you FIVE RULES FOR CREATING GREAT PRESENTATIONS

To view this presentation, first, turn up your volume and second, launch the self-running slide show.1

Turn Up Your Volume

FIRSTLaunch Self-Running Slide Show

SECONDTo View This Presentation

To view this presentation, first, turn up your volume and second, launch the self-running slide show.2

Presentations are a powerful communication medium.

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For more than 20 years, Duarte has developed presentations4

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to launch products, 5

align employees, 6

increase company value,7

and propel8

global causes.9

RULES

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Along the way weve discovered10

PRESENTATIONSFORCREATINGCHANGINGWORLDRULES

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five simple rules for creating world-changing presentations.11

TREATYOURASAUDIENCEKING

The first rule is: Treat your audience as king.12

Your audience deserves to be treated like royalty. Design a presentation that meets their needs, not just yours.13

WHATYOUCANDOTHEMFORWHYTHEYYOURSHOULDADOPTVIEWTHESTEPSFOLLOWACTIONTHEYNEEDTOTOTAKEWHATYOUCANDOTHEMFORWHYTHEYYOURSHOULDADOPTVIEWTHESTEPSFOLLOWACTIONTHEYNEEDTOTOTAKE

Audiences want to know what you can do for them, why they should adopt your view, and the steps they need to follow to take action.14

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Give them those things in a clear, easily understandable way15

and you will undoubtedly find favor with the king.16

SPREADIDEASANDMOVEPEOPLE

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The second rule is: Spread ideas and move people.17

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Your audience didnt show up to read your 60 page on screen dissertation.18

Theyre there to see you. To be inspired by your message19

and witness the quality of your thought.20

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You are not giving your presentation to have another meeting. You are there to covey meaning.21

So, consider including imagery that powerfully illustrates your point.22

Sometimes moving images can inspire in a way that static slides cannot. A slow moving animation creates a sense of nostalgia.23

WHICHPRODUCTHASITALL?

A sequential build adds a sense of suspense.24

And a thought-provoking video moves your audience in a way that can change not only minds, but hearts.25

HELPSEEWHATYOUSAYINGTHEMARE

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The next rule is: Help them see what you are saying.26

Half of the people in your audience are verbal thinkers and the other half are visual.27

Combining minimal text with meaningful visuals means that youll reach everyone.28

Brainstorm graphics that will effectively communicate your message29

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and replace those words with a picture, chart or diagram. Then apply a consistent treatment to your graphics to give your whole presentation a unified look so that your audience is attracted to, rather than distracted from, your message.30

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DECORATION

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Rule number 4: Practice design, not decoration.31

As tempting as it is to fill your slides with stuff, often de-decorating is the best policy.32

Any writer or designer will tell you that 90% of the creative process33

is destructive.34

Do you have a main point? Consider putting just one word on the slide by itself. Want them to remember a few items? Dont show everything at once. Instead, show one item at a time. Have a picture that expresses your idea? Scale that picture so that it fills the slide. Have a quote that says it all? Let it say it and remove everything else.35

CULTIVATEHEALTHYRELATIONSHIPS

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The last rule is: Cultivate healthy relationships (with your slides and your audience)36

Community DevelopmentIn order to bring lasting change, wemust first prioritize the things that willbring about the maximum impact Then we must organize schedules andresources that will support the prioritiesFinally, we need to mobilize people to beable to take action and bringabout that change

Letting go is hard, we know.37

Community DevelopmentIn order to bring lasting change, wemust first prioritize the things that willbring about the maximum impact Then we must organize schedules andresources that will support the prioritiesFinally, we need to mobilize people to beable to take action and bringabout that change

But dont hide behind your slides.38

Communitymaximum impact support the prioritiesDevelopmentIn order to bring lastingchange, wemust firstprioritizethe things that willbring about theThen we mustorganize schedules andresources that willabout that changeFinally, we need tomobilizepeopleto be able to takeaction and bring

Breaking your dependence on your slides can do a world of good for your relationship with your audience.39

mobilizemobilizesupport the prioritiesThen we mustschedules andresources that willorganize prioritizeorganize Communitymaximum impact

DevelopmentIn order to bring lastingchange, wemust firstthe things that will

bring about theabout that changeFinally, we need topeopleto be able to takeaction and bringprioritize

Reduce the amount of text to a few key words. Put the rest into your notes.40

prioritizeorganize mobilize

And practice, practice, practice.41

prioritizeorganize mobilize

Thinking of your slides as digital scenery,42

prioritizeorganize mobilize

Allows you to connect eye-to-eye with your audience in a meaningful way.43

RULES

TREAT YOUR AUDIENCE AS KINGSPREAD IDEAS AND MOVE PEOPLEHELP THEM SEE WHAT YOU ARE SAYINGPRACTICE DESIGN, NOT DECORATIONCULTIVATE HEALTHY RELATIONSHIPS

So there are the rules.44

But the question remainsWhy go to all this trouble?45

Why not do it the way you are used to?46

The answer is simple. Because everyone else does it that way, too. You need to stand apart and be different.47

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When you apply these rules,48

and keep the audiences needs top of mind,49

prioritizeorganize mobilize

your presentation will not only hold their attention,50

But also change the world. (Well, at least your part of the world.)51

www.duarte.comfiverules@duarte.com

for details about the features used to make this presentation, see next slides

For more information, go to www.duarte.com or email us at fiverules@duarte.com.52

PowerPoint 2010 Features Used in This PresentationVariable smooth start/smooth endVariable end bounceAnimation painterChange pictureAnimationEmbed video (default)Animate (fade) video assetPlace graphics over videoTrim video Fade in/outTransitionsEmbed audio mp3s (default)Play across slidesFade in/outTrim audioAudioSmooth transitionsCustom transition lengthsVideoBackground removalSoft edgesColor temperature, saturationArtistic effectsfilm grain

Image EnhancementBoolean operations (union/intersection)3D formatbevelWireframe materialGraphic Creation

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Click on an animation in the animation pane.In the pull-down menu, select Effect Options.In the Effect Options menu, increase the value for Bounce End.A higher value will make the animation endin a longer, bigger bounce while a lower value will result in a shorter, quicker bounce.To apply this animation to other items in your scene, use the Animation Painter to paint your newly created animation on to other items.Put this slide in Slide Show mode to view an example.

How to Add Natural AnimationWith the Animation Bounce End Feature

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Right-click on your image and select Format PictureIn Artistic Effects, choose Film GrainAdjust the values of transparency and grain size to achieve your desired lookIn the Picture Color menu, increase the Color Tone Temperature to give the image a warmer feelUse the Picture Corrections menu to increase the contrastFinally, add a shadow by going to the Shadow menu, choosing a preset and then modifying until a nice effect is achievedTry it yourself! See the After version of the image for the values we used to create the film grain look

How to Create a Stylized LookUsing the Film Grain Artistic Effect

BeforeAfter

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In the Insert Tab, click Video/Video from FileNavigate to the location of your video and click InsertWith the video selected, click on the Video Tools\Edit tab at the topClick on Trim Video to change the start or ending point for your video, consider adding a fade to the beginning or end, and adjust other video options In the Video Tools\Format tab, choose a poster frame, adjust the color of your video, or add a frameConsider using the Video Effects menu to put your video into perspectiveExamine the properties of this video to see how we used the tools to achieve this look

How to Incorporate VideoWith Stylized Effects

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