PowerPoint Presentation

Planshootedit

Presented by Mindie Burgoyne

MARKETING 2016 VIDEO IS KINGWall Street Journal reported that luxury car brand, Lexus created over 1000 unique ads for a recent campaign, each one catering to a slightly different audience segment on Facebook:

Each video is designed to promote the virtues of the Lexus NX by comapring it to objects directly relevant to consumers tastes. If a user is deemed by Facebook to be an avid traveler, for example, the ad might follow a travel related theme. ~WSJ

MARKETING 2016 VIDEO IS KINGThree billion videos are viewed on Facebook every day. Thats according to Mark Zuckerberg on Facebooks most recent earnings call last month.

Interestingly enough, the same day Facebook announced its three billion views per day, YouTube changed the settings on its videos to auto-play. Before the change, videos would only play automatically if they were in a playlist.

Creating videoscan be Super EasyEasy to to learnDifficultHard to understandExtremely complicated

Pick a level that works for you.

tools

Camera MusicImagesEditing softwareComputerSelfie-stick (extra)

5 stepsCreate a ConceptPlan / Layout the VideoGather images / clipsAdd titles & soundEdit, preview, launch

What is your brand?What is the message?What is the tone?How will you build suspense?Selfie? Inteview? Multi-file video?How long?

1. Concept

Plan out segmentsUse a StoryboardWrite a script for all narration

2. Plan layout

Use BIG images LandscapeShoot a few creative clipsShoot your own images or get them online istockphotos is one choicePay for stock images or get permission6 to 10 images for 1 to 2 minutes

3. Get images & clips

Use a title for each segmentObtain soundtrack files Dont use too much animation its so annoying and screams Amateur

4. Add tiles & soundA good FREE source for soundtracks is Kevin MacLeod at www.incompetech.com

Editing Software suggestions:Windows MoviemakeriMovie (mac)Platform software YouTube, Facebook, smartphoneWondershareFilmora (has easy mode)Lightworks

5. Edit, Preview, Launch

Make book trailer

Planning is key

What is the mood? Somber, suspense, funny?Will you use stock images or shoot your own?Easy & Quick or complex?What editing program will you use?Where will the video live?Where will you share it?

Questions to ask beforehand

Develop the conceptPlan Layout in segmentsWrite ScriptGather images & ClipsChoose soundtrack & titlesEdit, preview, launch, SHARE

Book trailer steps

Give it a try

Start with an easy project. Use online tutorials. Share with friends. Video is the hottest marketing platform today. Dont be left behind.