create your ecommerce photo catalogue

Create Your eCommerce Photo CatalogueIf you are an eCommerce retailer, you are most likely to need production. Your success often boils down to the efficiency of your workflow — how fast can you produce products, product imagery,website content and sales. So today, get a fix of proper steps to go by while preparing your eCommerce photography catalogue.

Create a Workflow Manual

A customized workflow guide should include every detail of your photo production workflow methods. As your company either grows in size, you will need structured guidelines for how the work should be done in order to maintain consistency.

wwww.etailingindiaexpo.com

Prepare your products

Be prepared to spend adequate time clean off each item even the smallest speck of dust will be visible in a product image. While you will be able to fix mistakes in post-production processing, advanced editing is time consuming and requires a high level of proficiency with cloning and healing tools, so it is better to fix as much as you can manually before the eCommerce photography shoot.

Organize Your Products

After you have ensured that your products look their best, line all of your products up in the order that you plan to photograph them, along with their identifying information. Picture a grocery store shelf, but with products out of their packages, clean and ready to shoot. If you have cataloged your products correctly, then you should be able to compile an ordered list and simply mark them off as you progress through the photoshoot.

Choose a Camera and Lens

Do note, though, that generally, the more that you pay for a lens, the better quality glass and internal structure the lens contains. High-end glass is what will really makes a difference in the quality of your images, not so much your camera.

Beyond quality, your lens (es) of choice should depend on the types of products that you need to photograph and the level of consistency that you want to establish between your catalog images. As you probably


know, there are two major types of lenses: zoom lenses (e.g. 24-105mm) that allow the user to choose between a range of focal lengths and prime lenses (e.g. 85mm) that provide only one focal length.

Select Image Capturing Software

Image capturing software will allow you to shoot with your camera “tethered” to your computer and will automatically upload any images that you capture into a designated folder. This will eliminate unnecessary transferring steps and help you manage time more efficiently.

Select Post-Production Processing Software

If your image capturing software does not include advanced post-production processing capabilities, you will need to purchase a program like Adobe Photoshop or Apple Aperture that will allow you to make these types of edits.

Other Ways To Create Catalogue

Stock Photography

There will be plenty of times when an eCommerce business needs to use stock photography, be it for a blog post, a social media post, or an ad. For many uses, it is possible to get commercially licensed stock photos for free.

Image Recognition Technology


Now, with technological advancements, photography for eCommerce catalogue can be automated based on image recognition. A lot of small players do not have the resources to get models for photoshoot. This technology brings down atleast 40 percent of the overall cost.

So, these are the steps to streamline a nice eCommerce photo catalogue.


create your ecommerce photo catalogue

Education