create your business game

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Design Your Business Game Geoff McDonald @IdeasMarketing #ideaslunch

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Have you ever spent hours playing a video game? Would you like that level of focus for your business? The Gamification of Business is big business because it inspires excitement, improves results and increases productivity. Geoff McDonald has been designing board game and card games used for training for more than four years. And, in this webinar you'll create your game plan for 2012: 1. Business Context : What game are you playing?2. Action : How do you win?3. Competitors : Who are you playing against?4. Goals : How do you keep score?5. Tactics : What are the rules you play by?6. Community : How do you invite others to play with you?7. Motivation : How to inspire yourself to win in the short and long term.

TRANSCRIPT

Page 1: Create Your Business Game

Design Your Business Game

Geoff McDonald @IdeasMarketing #ideaslunch

Page 2: Create Your Business Game

Ideas ArchitectBook Rapper

Follow the conversation on Twitter: @ideasmarketing

Page 3: Create Your Business Game

?Geoff McDonald @IdeasMarketing #ideaslunch

Page 4: Create Your Business Game

It’s a business not a game!Part 1

Geoff McDonald @IdeasMarketing #ideaslunch

Page 5: Create Your Business Game

Geoff McDonald @IdeasMarketing #ideaslunch

Poll Question

Do you plan and

win in your business?

Page 6: Create Your Business Game

Geoff McDonald @IdeasMarketing #ideaslunch

Video Games

Page 7: Create Your Business Game

Groucho Marx, Philosopher

Business is too important to be taken seriously.

Page 8: Create Your Business Game

Video games are designed to engage your attention

The Gamification of Business

Page 9: Create Your Business Game

Design your work to achieve more in less time with less effort

Taylorism

Page 10: Create Your Business Game

Extraordinary focus leads to extraordinary results

Focus

Page 11: Create Your Business Game

What’s your world record?

Uniqueness

Page 12: Create Your Business Game

?Geoff McDonald @IdeasMarketing #ideaslunch

Page 13: Create Your Business Game

What makes it a Game?Part 2

Geoff McDonald @IdeasMarketing #ideaslunch

Page 14: Create Your Business Game

The game has a clearly defined edge

Boundary Line

Page 15: Create Your Business Game

It’s clear when you win and when you lose

Goal

Page 16: Create Your Business Game

You play against someone or something

Challenge

Page 17: Create Your Business Game

You can measure your progress

Scoring

Page 18: Create Your Business Game

Some actions are acceptable, some are not

Rules

Page 19: Create Your Business Game

?Geoff McDonald @IdeasMarketing #ideaslunch

Page 20: Create Your Business Game

Time to Play, well... Plan!

Geoff McDonald @IdeasMarketing #ideaslunch

Part 3

Page 21: Create Your Business Game

Context : What game are you playing?

Manifesto

Page 22: Create Your Business Game

Is making money your purpose in life?

Campaign

Page 23: Create Your Business Game

Who or what are you playing against?

Manifesto

Page 24: Create Your Business Game

Manifesto : To create or end?

Page 25: Create Your Business Game

Three types of capital to build in your business

Money

Ideas People

Campaign

Page 26: Create Your Business Game

How you win your game determines what action you take

Winning

Page 27: Create Your Business Game

What actions will win your game?

Winning

Page 28: Create Your Business Game

What actions or results are you going to count?

Scoring

Page 29: Create Your Business Game

Who are you going to be as you play your game?

Rules

Page 30: Create Your Business Game

Who else can play? Invite? Role? Manage?

Team

Page 31: Create Your Business Game

How do you inspire yourself to play and win?

Micro and Macro

Page 32: Create Your Business Game

Seven Things to Create Your Business Game

➊ Context➋ Winning➌ Opponent➍ Scoring➎ Rules➏ Team➐ Inspiration

Page 33: Create Your Business Game

?Geoff McDonald @IdeasMarketing #ideaslunch

Page 34: Create Your Business Game

What’s Next?Part 4

Geoff McDonald @IdeasMarketing #ideaslunch

Page 35: Create Your Business Game

Geoff McDonald @IdeasMarketing #ideaslunch

What’s your game?

Page 36: Create Your Business Game

ManifestoHow to Create Your BIG Idea

Previous Webinar : How to Attract Your Ideal Clients

Page 37: Create Your Business Game

Previous Webinar : Three Things Every Business Needs to Build

Money

Ideas People

Campaign

Page 38: Create Your Business Game

November 24th 12:30-1:15pm Facebook.com/IdeasMarketing

Which book?Next Webinar

Skip a week!

Page 39: Create Your Business Game

Melbourne • Thursday 1st December • 8:30am - 5:00pm

The Seminar Sandwich

Page 40: Create Your Business Game

Melbourne • Thursday 1st December • 8:30am - 5:00pm

3 Events in One Day

Ideas LunchManifesto 2012 Game

Page 41: Create Your Business Game

Melbourne • Thursday 1st December • 8:30am - 11:30am

The Seminar Sandwich

Manifesto

Page 42: Create Your Business Game

Melbourne • Thursday 1st December • 12:00pm - 1:30pm

The Seminar Sandwich

Ideas Lunch

Page 43: Create Your Business Game

Melbourne • Thursday 1st December • 2:00pm - 5:00pm

The Seminar Sandwich

2012 Game

Page 44: Create Your Business Game

Melbourne • Thursday 1st December • 8:30am - 5:00pm

$40 Lunch

$100 Seminar

$120 Seminar + Lunch

$160 2xSeminars + Lunch

Save $20

Save $80

Page 45: Create Your Business Game

Register : IdeasMarketing.com.au/workshops

The Seminar Sandwich

Ideas LunchManifesto 2012 Game

1010 20

Page 46: Create Your Business Game

[email protected]

IdeasMarketing.com.au/Webinars

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Remembrance Day : Lest We Forget

11-11-11