create pf: creative business roundtable - 2014.05.14

© Vujàdé Ltd. – Supporting Forward Thinking Alexander Osterwalder www.businessmodelgeneration.com

Judith Wimmer Vujàdé Ltd. – Supporting Forward Thinking 2014.05.14

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BUSINESS MODEL GENERATION A common language to develop and discuss business models

© Vujàdé Ltd. – Supporting Forward Thinking © Vujàdé Ltd. – Supporting Forward Thinking Phot

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•  EINLEITUNG

•  BUSINESS MODEL CANVAS NESPRESSO CASE

•  ANWENDUNG & PRINZIPIEN

30 MINUTEN

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Vu-jà-dé

Vujàdé is the opposite of déjà vu and gives the impression that something has not yet taken place, or has never been there.

Looking for new solutions. Critically questioning existing structures and behavior.

Looking at something from a different or an unusual point of view. In other words, Vujàdé stands for innovation.

Photo by: Vujàdé Ltd – Jasper Bouwsma

© Vujàdé Ltd. – Supporting Forward Thinking

1. CORPORATE CONSULTING

2. START-UP SUPPORT

3. INCUBATION

À PROPOS



Alexander Osterwalder A Swiss Business Book author


Insert Photo of book with Jasper’s Name.

Co-Created by Jasper Bouwsma, Founder & CEO Vujàdé – one of 470 practitioners from 45 countries


Judith Wimmer Sr. Consultant, Vujàdé Ltd.


Vujàdé is a consultancy supporting organizations to achieve breakthrough innovation. We work with companies of all sizes, from corporates to SMEs and start-ups, in industries from insurance to fashion, and from construction to life sciences. Vujàdé is located in Biel/Bienne, Switzerland, and is establishing a presence in London, UK. Judith Wimmer is a Senior Consultant at Vujàdé and combines an open minded spirit with a well structured hands-on mentality. Due to her working experience in and for start-ups as well as with large organizations, she has a quick and natural understanding of customer and client needs. She has gained extensive experience in applying the Business Model Generation framework in various customer projects and industries. Judith is trained by Alexander Osterwalder, and his company Strategyzer. Judith was born and raised in Austria, has a background in Media Technology and Design. She worked as project manager in the field of corporate communications in Germany and Switzerland. In addition, Judith consulted individuals and teams in strategic projects and organisational development and is currently finishing her MAS Change and Organisational Dynamics.

© Vujàdé Ltd. – Supporting Forward Thinking © Vujàdé Ltd. – Supporting Forward Thinking

TOPIC OUR

FOR TODAY


ACCELERATED INNOVATION WE ARE INVETING MORE, MORE QUICKLY


ACCELERATED ADOPTION SOCIETY IS ADOPTING TECHNOLOGY FASTER AS WELL


Curt Carlson CEO SRI International

In exponential times, if you improve your performance incrementally

”

“ YOU FALL BEHIND EXPONENTIALLY


WHO KNOWS THE BOOK?


QUESTION HOW MUCH DOES 1KG COFFEE COST

?


CHF6.95


CHF95.-


WHY HAS NESPRESSO BEEN SO SUCCESSFUL?

?


NESPRESSO CHANGED THE

BUSINESS MODEL FOR COFFEE


RESULT 2012 USD4.0B+

(BY A SINGLE PRODUCT…)


DESCRIBE WHAT YOU THINK

NESPRESSO’S BUSINESS MODEL

IS.


Business Model Canvas: Creating a common language for business modeling


THE BUSINESS MODEL CANVAS

Alexander Osterwalder www.businessmodelgeneration.com

COST STRUCTURE REVENUE STREAMS

KEY PARTNERS

KEY ACTIVITIES

KEY RESOURCES

CHANNELS

CUSTOMER SEGMENTS

CUSTOMER RELATIONSHIP

VALUE PROPOSITIONS



CASE STUDY NESPRESSO





KEY PARTNERS

KEY ACTIVITIES

KEY RESOURCES

CHANNELS

CUSTOMER SEGMENTS


VALUE PROPOSITIONS


House- hold

Business

Stores

Call Center N.com

Retail Retail

N-Club

Pods Machine

Produc-tion

Marketing

Brand Produc-

tion facilities

Distri-

bution

channels

Patents IP

(1800+ patents)

Machine Pro-

ducers

Produc-tion

Distri-bution

Marketing


HAS TAKEN A WHILE TO BECOME

SUCCESSFUL…

NESPRESSO

© Vujàdé Ltd. – Supporting Forward Thinking Vujàdé Ltd. – Supporting Forward Thinking

THE RIGHT BUSINESS MODEL CAN BE THE DIFFERENCE BETWEEN SUCCESS AND

FAILURE FOR EXACTLY THE SAME TECHNOLOGY OR

PRODUCT


WHY WILL NESPRESSO EVEN

BE MORE SUCCESSFUL?

?


WE ARE MOVING FROM PORTFOLIOS OF PRODUCTS

TO PORTFOLIOS OF

BUSINESS MODELS.

© Vujàdé Ltd. – Supporting Forward Thinking © Vujàdé Ltd. – Supporting Forward Thinking ”

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Because you can't do today's job with yesterday's methods

and be in business tomorrow.


BUSINESS MODEL ENVIRONMENT

The stages of an iteractive process


DESIGN THINKING


PROTOTYPING


Alexander Osterwalder

”

Once you understand business models you can then start prototyping

business models just like you prototype products.

“

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Sergey Brin, Co-Founder Google

”

“The more you stumble around, the more likely you are

to stumble across something valuable.”

“

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KEY PARTNERS

KEY ACTIVITIES

KEY RESOURCES

CHANNELS

CUSTOMER SEGMENTS


VALUE PROPOSITIONS






KEY PARTNERS

KEY ACTIVITIES

KEY RESOURCES

CHANNELS

CUSTOMER SEGMENTS


VALUE PROPOSITIONS

Guess

Guess

Guess Guess Guess

Guess Guess

Guess

Guess

Guess Guess

Guess Guess

Guess

Guess

Guess Guess Guess


Guess Guess Guess


HYPOTHESES


HORIZONTAL ITERATION

VERT

ICAL

IT

ERAT

ION

INCREASE INSIGHT

ITERATE ITERATE ITERATE GET SMARTER DURING YOUR JOURNEY


TESTING


THE OF G

E T O U T

B U I N G I D L


FAIL EARLY + CHEAP

& LEARN


VUJÀDÉ PRINCIPLES


DESIGN THINKING


TRADITIONAL THINKING


NEW OLD

VJD

SHAKEN NOT STIRRED COMBINE THE BEST OF BOTH WORLDS


VUJÀDÉ’s HOLY TRINITY NEEDS | BUSINESS | TECHNOLOGY


VUJÀDÉ PRINCIPLES DEVELOPMENT OF INSIGHTS DURING PROCESS

TIME


Albert Einstein

The important thing is not to stop questioning.

Curiosity has its own reason for existing.

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Vujàdé Ltd. Supporting Forward Thinking Elfenaustrasse 3 CH-2502 Biel/Bienne Switzerland +41 (0)32 32 32 300 [email protected] www.vujade.com

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create pf: creative business roundtable - 2014.05.14

Presentations & Public Speaking

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