Get Started: Facebook Pages
Tutorial
What is a Facebook Page?
Facebook Pages
enables public figures,
businesses, organizations and
other entities to create an
authentic and public presence
on Facebook
Why create a Page for your business?
#1
Show people your ready for business
#2
Help customers contact your business easily
#3
Know your customers and grow your audience
#4
Drive online sales
#5
Increase local sales
#6
Promote your business or app
#7
Raise brand awareness
Creating a Facebook Page
On your personal account click the
drop down arrow
Click Create Page
Select a business category
Choose an industry specific category
For Local Business or Place -> Fill out
the fields
Click Get Started
Start setting up your Page
Add a description about your company
Upload or import a profile picture
Select image from files
Or click Import From Website
Add your page to your Facebook
account for easy access
Click Add to Favorites
Start reaching new audiences with Preferred Page Audience
Adding a cover photo
Click Add a Cover
Select Upload Photo
Choose photo from file then click Open
cover
cover
Call-to-Action Button
Call to Action Button helps drive people from Facebook to take actions that are important to
your business
Click +Add a Button
Choose a Button, Add a Website and Set up Link
Hover the cursor over the Button to Test, Edit, Delete and View
Insights
Page: Left Column Menu Tabs
Select menu in the left side column tab
Add a unique username by
clicking Create Page @username
Click Create Username*
*requires 25 Likes
Home tab shows your News Feed
Edit Page information in the About tab
Click Add Service to showcase what you offer
Add Name, Price, Description and Photo then Click Save
Photos stores all picture in your Page
See the status of your Page in the Likes tab by date
Search and invite friends to like your Page
Manage your videos all in one place
Posts includes all your Page posts and Visitor Posts
Click Manage Tabs to organize, Add/Remove tabs
Promote your Page and Website, or Invite friends
Page: Right Column
See tips in the right
side column or edit About
page
Upcoming Events,
Visitor Posts and status are also
visible on the right column
Navigation menu is the bar at the top of the Page
Navigation menu: Page
Page is the homepage of the Facebook Page
The buttons above the News Feed are shortcuts to some
feature of the Menu bar
Click More to see other options
Instantly add Status update
Add a photo, emoticons, and location to your status
Click Publish to post the update in the News feed
or click the arrow button to show options
Schedule, Backdate or Save Draft
Add date of publication then click Schedule
Backdate publishes a post that appears in the past timeline
Advertise your website
Advertise your posts by clicking Boost post
Share your Page post to others
Offer is a discount you can share with a customer
Supply the information and click
Create Offer
Invite people to an Event
Add Event details and
click Publish
Highlight key moments in a timeline using Milestone
Add details and click Save
Share a short Note from a blog post
Add Note to share to Audience
Navigation menu: Messages
Manage Page messages
Messages can be filtered by Unread, Archived or Spam
Track and find messages by adding labels
Navigation menu: Notifications
Notifications shows a summary of people who have engaged
with your Page
Promote or share your Page
Navigation menu: Insights
Insights - monitor and understand what’s working or not
Insights helps make decisions about what’s best for your Page
Filter data analysis by date
Select a Data Type, Date Range & File Format
Click Export Data
Select a tab on the left bar for specific data analysis
Promotions – monitors ad campaigns
Likes – monitors Total page Likes, Net Likes &
the Location
Reach – displays the number of people your
post reached
Navigation menu: Publishing
See all Posts in Publishing Tools
Click +Create to make a new post
Add Photos/Videos, Emoticons and Location
Select Canvas to combine
Images and Videos
Post an Offer, Event, Milestone & Note
Select a post and click Actions to Delete
Manage all videos
Upload a saved video or stream Live
videos
Click Publish
when done
Click the arrow to
select other options
Navigation menu: Settings
Settings control what goes on your page and who
manages it
Manage Message
settings and Response Assistant
Post Attribution publishes post as a Page or personal
account
Set Settings for Notifications
Assign different roles to people working on your Page
View people who liked your Page
Assign a Page Role, Remove or Ban from Page
Set a Preferred Page Audience
by location, Interest, Age, and Language
Add/Remove Apps to your
Page
Connect an Instagram account for
adverts
Feature other Pages
Share videos to/from other Pages
See status of support request for your Page
See all activities in Activity Logs
Navigation menu: Help
Click Help for FAQs and Feedbacks
“Build it, and the will come” only works in the movies. Social Media is a “built it”, nurture it, engage them, and them may
come & stay.”
- Seth Godin
Thanks!
Ivy T.
Virtual Professionalwww.indieivy.com